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©  LaLiga
LaLiga: Kelme, most represented equipment supplier in 2018-19 (4 clubs), €234m for the 20 clubs

With four of the 20 clubs (20% of the total) under contract, the Spanish brand Kelme is the most represented equipment supplier in LaLiga Santander in 2018-19. Kelme dethroned the German brand adidas, the most represented equipment supplier in the Spanish first division since 2015-16. This is…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 131523
• Published on 19/10/18 at 11:19
©  D.R.
Bundesliga: Verimi (digital services) partner of Hertha BSC and SV Werder Bremen for 2018-19

Verimi, a German digital services company, has become a partner of Hertha BSC (Bundesliga) "for at least one year," according to the Berlin club on 17/10/2018. Verimi has the status of official partner. The agreement was negotiated via Lagardère Sports, a subsidiary of the sports marketing agency…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 131561
• Published on 19/10/18 at 10:09
©  D.R.
Leaders 2018: "Mexican football is the third most watched sport in the USA" (E. Bonilla, Liga MX)

"Mexican football is the third most watched sport in the United States, after the NFL (American football) and the NBA (basketball). Although in Mexico football as an institution with the Federation (1927) is almost a hundred years old, the league was only born six years ago. We have two pillars…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Marketing - Communication, Stadiums
• Article # 131393
• Published on 18/10/18 at 18:19
Boxing: Saul Alvarez signs record deal ($365m according to ESPN) over 5 years with broadcaster DAZN

The OTT platform DAZV has acquired the international broadcast rights for the next 11 boxing bouts, over five years, of the Mexican Saul "Canelo" Alvarez (28 years old), the WBA World Champion, WBC and IBO Middleweight, from Golden Boy Promotions, on 17/10/2018. The contract would be the most…
Domain(s): Media
• Category(ies): Agencies, Digital, Finance, …
• Article # 131526
• Published on 18/10/18 at 17:50
Coupe de France: Euro Media Group acquires the production rights to matches broadcast by Eurosport

Euro Media Group, an audiovisual services company, has acquired, from Discovery, the audiovisual production rights to Coupe de France matches broadcast by the pay-TV group Eurosport (more than 60 per season), on 18/10/2018. The contract, for two seasons plus two optional additional seasons…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 131510
• Published on 18/10/18 at 17:20
©  The FA
England: Shahid Kahn to withdraw £600m (€675m) offer to buy Wembley Stadium

Shahid Khan, owner of Fulham FC (promoted to the Premier League for 2018-19) and the Jacksonville Jaguars (NFL), has stated that he will withdraw his £600m (€675m) offer to purchase Wembley Stadium (90,000 capacity), home of the England national team, from The FA, according to the Football…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication, Stadiums, …
• Article # 131492
• Published on 18/10/18 at 16:49
United Kingdom: Eleven Sports "will no longer show matches during the Saturday black-out period"

"Out of respect for the wishes of our partners, we will for the time being no longer show matches during the Saturday window afternoon black-out period (where the live broadcast on television of football matches is forbidden)," said the British audio-visual group Eleven Sports, on 17/10/2018…
Domain(s): Media
• Category(ies): Agencies, Authorities, Legal, …
• Article # 131509
• Published on 18/10/18 at 16:14
©  D.R.
Premier League: Tinder activates its partnership with Manchester City via a YouTube video

Tinder, a dating application based on geographical proximity, has activated its partnership with Manchester City FC (Premier League) via a YouTube video featuring three players from the club (Raheem Sterling, Leroy Sané and Benjamin Mendy) who give their dating tips to a Tinder user, on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 131460
• Published on 18/10/18 at 12:50
©  D.R.
DAZN: "Strategic alternatives for Perform Content" the BtoB brand of the company

"Perform Group Financing PLC, the digital leader in sports media, notes recent press speculation concerning a potential 'spin-off' of Perform Content from the DAZN Group," said the British group specialised in the production and distribution of sports content on digital platforms, commenting on an…
Domain(s): Media
• Category(ies): Agencies, Digital, Finance, …
• Article # 131371
• Published on 18/10/18 at 12:24
MP & Silva: High Court of Justice orders the liquidation of the agency after a compaint from the FFT

The UK's High Court of Justice has ordered the liquidation of the British media rights and marketing agency MP & Silva, on 17/10/2018, following a complaint filed by the FFT (French Tennis Federation) on 10/10/2018. MP & Silva has failed to make payments to multiple rights holders since the…
Domain(s): Media
• Category(ies): Agencies, Finance, Authorities, …
• Article # 131439
• Published on 18/10/18 at 11:40