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©  UEFA
Euro 2020: official mascot Skillzy "inspired by freestyle, street and panna culture" (UEFA)

The official Euro 2020 mascot, Skillzy "a character inspired by freestyle, street and panna culture," was presented at the opening ceremony of the European qualifying match Netherlands - Germany (2-3, Group C), at the Johan Cruyff Arena in Amsterdam (NED), announced UEFA on 24/03/2019…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 143249
• Published on 25/03/19 at 13:39
©  Atlanta United FC
USA: Atlanta United FC's Mercedes-Benz Stadium becomes MLS' first 100% cashless stadium

"To further enhance the fan experience, MBS (Mercedes-Benz Stadium, 75,000 capacity) will become the first MLS stadium to implement a complete stadium-wide cashless transaction model. All transactions will require the use of a credit or debit card or mobile payment. No cash will be accepted at any…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Marketing - Communication, …
• Article # 143214
• Published on 25/03/19 at 13:09
©  D.R.
Bundesliga: H-Hotels extends as a sleeve sponsor of Borussia Mönchengladbach until 2020-21

H-Hotels, a German hotel group, has extended as a partner and sleeve sponsor of Borussia Mönchengladbach (Bundesliga) for two additional seasons (2019-2021) on 22/03/2019. The brand has been a partner and sleeve sponsor of the German club since an agreement signed on 27/07/2017. H-Hotels…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 143212
• Published on 25/03/19 at 12:40
©  Première Ligue
France: "Taxes and social charges suffocate the French football clubs" (B. Caïazzo, Saint-Étienne)

"Taxes and social charges suffocate the French clubs much more than their European neighbors," stated Bernard Caïazzo, chairman of the board of AS Saint-Étienne (Ligue 1 Conforama) and also president of the Première Ligue (union of primarily French first division clubs), in presenting a document…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Transfer Market, …
• Article # 143172
• Published on 25/03/19 at 11:50
©  RFE
RFEF: Seat (automobiles) extends its partnership to include the Spanish men's U21 team

Seat, a Spanish car manufacturer, has extended its partnership with the Spanish Football Federation (Real Federacion Espanola de Futbol) and become a partner and official vehicle of the U21 men's team for two years, until 2021, according to the body on 21/03/2019. The brand belonging to the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 143177
• Published on 25/03/19 at 11:20
©  RCDE
LaLiga Santander: RCD Espanyol exceed 2 million followers on social media

At the end of February 2019, Reial Club Deportiu Espanyol de Barcelona (LaLiga Santander) reached a combined total of 2 million followers on its social media accounts, according to the club on 20/03/2019. "RCD Espanyol's social networks continue, at the end of February, following the same…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 143176
• Published on 25/03/19 at 10:10
©  ASM
AS Monaco FC: 18 new premium boxes will "pay tribute to the club's history" (J. Ferré Nadal)

AS Monaco FC (Ligue 1 Conforama) has launched the marketing of its 18 new "Loges de Légendes" ("box of legends") VIP spaces at the Stade Louis II (16,500 capacity) which will be available from 2019-20, according to the club on 20/03/2019. "We have developed the concept of these Loges de Légendes…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Essentials Clubs
• Article # 143156
• Published on 22/03/19 at 17:00
©  D.R.
NBA: an average of $7.83m from jersey sponsorship for each of the 30 franchises in 2018-19

The 30 NBA franchises receive an average of $7.83m (€6.9m on 19/03/2019) for their jersey sponsorship in 2018-19. This average is based on 22 franchises, the other eight have not communicated the value of their contracts paid by their left pocket sponsors. Excluding the extreme values (Golden…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 142830
• Published on 22/03/19 at 15:21
©  LFP
Coupe de la Ligue BKT: the LFP commits to an eco-friendly 25th final on 30/03/2019

"As part of its Coporate Social Responsibilty programme, the LFP is committed to respecting the Charter of 15 eco-responsible objectives (see video below) drafted by the Ministry of Sports and WWF (World Wildlife Fund), in the organisation of the 25th Coupe de la Ligue BKT final (RC Strasbourg…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 143115
• Published on 22/03/19 at 14:30
©  D.R.
Bundesliga: Nürnberger (insurance) extends as main shirt sponsor of 1.FC Nürnberg (2019-2022)

Nürnberger Versicherung, a German insurance company, has extended its partnership as the main shirt sponsor of 1.FC Nürnberg for three seasons (2019-2022), on 20/03/2019. Nürnberger has been featured on the German club's shirts since 2016-17. Nürnberger will continue to have the status of main…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 143123
• Published on 22/03/19 at 13:50