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©  Club Atlético de Madrid
LaLiga: 1st and 2nd divisions post a record attendance with over 14.8 million spectators in 2018-19

LaLiga Santander and LaLiga 1|2|3 posted a total attendance of 14,812,356 spectators during the 2018-19 season, an increase of 538,538 compared to in 2017-18 (+3.8%), announced LaLiga on 25/06/2019. The Spanish league has set a new attendance record for the sixth consecutive season. "LaLiga…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums, …
• Article # 150904
• Published on 28/06/19 at 10:10
©  D.R.
MLS: first pro league (USA/CAN) to allow jersey sponsorship for sports betting and spirits companies

Major League Soccer has become the "first major pro sports league in US and Canadian team sports to permit companies in the sports betting and spirits (liqours and 'hard' alcohol) categories (beer and wine already permitted) to include their brands on MLS jerseys," announced the North American…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 150851
• Published on 28/06/19 at 09:30
©  Tokyo 2020_Google
Tokyo 2020: Google Japan (Internet technology), official supporter of the Olympic Summer Games

Google Japan G.K, the Japanese subsidiary of the US technology services company, has become an official partner in the "Internet-based information and navigation services" category of the Tokyo 2020 Olympic Summer Games on 27/06/2019. Google Japan has the status of official supporter, the third…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Digital
• Article # 150826
• Published on 27/06/19 at 17:44
©  D.R.
Ligue 1 Conforama: Ping An (insurance, CHN) becomes a regional partner of PSG in China for 2019-20

Ping An, a Chinese insurance company, has become a regional partner of Paris Saint-Germain (Ligue 1 Conforama) in China for one season (2019-20, plus an optional year), according to the club on 27/06/2019. Ping An has the status of regional partner, the fourth level in the sponsorship hierarchy of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities
• Article # 150825
• Published on 27/06/19 at 16:44
©  Roblox
LaLiga Santander: FC Barcelona partners with Roblox, an online video game creation platform

"FC Barcelona has joined forces with Roblox, the leading digital platform for the creation of online videogames for children and teens with more than 90 million users around the world," said the club on 25/06/2019. The new partnership enables "members of the gaming community to access the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 150824
• Published on 27/06/19 at 15:44
©  S04
"We started in China in 2016, today we have more than 4 million followers" (A. Jobst, Schalke 04)

"When we started in China in 2016, we had just a couple of hundred thousand followers (on local social media). Today, we already count more than four million Schalke fans on various social media channels in China. In addition, we want to show how close we are with the local fans by visiting the…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Sponsors - Partners, …
• Article # 150060
• Published on 27/06/19 at 14:40
©  RFEF
Spain: RFEF announces that it will "allocate more than €20m for women's football" in 2019-20

"The RFEF will allocate more than €20m for women's football during the 2019-20 season, an amount to which the investments made by the territorial federations (regional leagues) working with the institution that manages Spanish football will be added," announced the Spanish Federation on…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal
• Article # 150809
• Published on 27/06/19 at 13:49
©  RB Leipzig
RB Leipzig: 2019-20 season tickets stable, at prices ranging from €180 to €740

RB Leipzig (Bundesliga) has launched its season ticket campaign for fans to attend the club's 17 Bundesliga matches during the 2019-20 season at the Red Bull Arena (42,558 capacity) at prices ranging from €180 to €740 (excluding discounts). These prices are stable compared to the 2018-19…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 150804
• Published on 27/06/19 at 13:00
©  D.R.
Premier League: Nike extends as equipment supplier of Brighton & Hove Albion FC (2019-2022)

Nike has extended as a partner and equipment supplier of Brighton & Hove Albion FC (Premier League) for three seasons (2019-2022), according to the club, on 26/06/2019. The American brand continues to benefit from the status of technical partner, the second level in the English club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 150790
• Published on 27/06/19 at 12:14
©  Toulouse FC
Toulouse FC: 2019-20 season ticket prices up, at prices ranging from €99 to €549

Toulouse FC (Ligue 1 Conforama) has launched its 2019-20 season ticket campaign to attend all 19 French league matches at the Stadium de Toulouse (33,033 capacity) at prices ranging from €99 to €549 (excluding discounts) on 18/06/2019. Tickets for 2018-19 season ticket holders are reserved for…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 150422
• Published on 27/06/19 at 11:40