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©  D.R.
Spain: LaLiga 1|2|3 (second division) changes its name to become LaLiga SmartBank from 2019-20

The Spanish second division (LaLiga 1|2|3) has changed its name, as part of the partnership with the Spanish bank Banco Santander, and has become LaLiga SmartBank from the 2019-20 season, announced LaLiga, on 30/07/2019. "This change makes reference to SmartBank, Santander's range of products…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 153432
• Published on 30/07/19 at 16:44
©  NBA Tencent
China: Internet group Tencent extends as NBA's exclusive digital partner until 2024-25

Tencent Holdings Limited, a Chinese Internet services group, has extended its partnership with the NBA in China for five seasons until 2024-25, on 28/07/2019. Tencent had previously extended its partnership with the NBA to become its exclusive digital partner in China until 30/06/2020, on…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Digital
• Article # 153418
• Published on 30/07/19 at 16:00
©  FC Barcelone
LaLiga Santander: collaboration agreement between FC Barcelona and Vissel Kobe (J.League, JPN)

FC Barcelona (LaLiga Santander) and Japan's Vissel Kobe (J.League) have signed a collaboration agreement which aims "to take advantage of synergies to share knowledge in technical and other areas," said the Catalan club on 27/07/2019. The agreement was announced on the day of the friendly…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 153419
• Published on 30/07/19 at 15:12
Serie A TV rights (2021-2024): Assembly of the League gives its agreement to negotiate with Mediapro

"The Assembly of the Lega Serie A, unanimously, intends to retain its right to address the operators in the market for the transfer of audiovisual rights for the period of three years 2021-2024, and positively considers the possibility of creating a channel of the League (in accordance with…
Domain(s): Media
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 153420
• Published on 30/07/19 at 14:14
©  D.R.
Ligue 1 Conforama: FC Nantes launches limited edition sunglasses in collaboration with La Luzeronde

La Luzeronde, a manufacturer of sunglasses based in Nantes (FRA), has launched a collaboration with FC Nantes (Ligue 1 Conforama) and is offering limited edition pairs of sunglasses in the club's colours on 24/07/2019. "With a production of 40 pieces in yellow or green - 20 of each colour …
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 153241
• Published on 30/07/19 at 13:30
©  Lega Serie A
2019-20 Serie A TIM: top three from 2018-19 (Juventus, Napoli, Atalanta) begin with away matches

Juventus in Parma (ITA), SSC Napoli at Fiorentina and Atalanta versus SPAL in Ferrara (ITA): the top three from the 2018-19 Serie A TIM season begin the 2019-20 season away from home, on 24 and 25/08/2019. The draw for the 2019-20 season took place at the Lega Serie A headquarters in Milan…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication
• Article # 153386
• Published on 30/07/19 at 12:34
©  Radio 24
Italy: "The League wants to respect the contract with Saudi Arabia" (L. De Siervo, Lega Serie A)

"We have a contract with Saudi Arabia for three editions of the Supercoppa Italiana, one of which has already taken place in Jeddah (Juventus FC - AC Milan, 1-0, at the King Abdullah Stadium, on Wednesday 16/01/2019). The League wants to respect the contract, we are not fighting against Saudi…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Clubs, Legal
• Article # 153387
• Published on 30/07/19 at 11:40
Piracy: LaLiga renews its agreement with the Pro League to fight audiovisual piracy

The Pro League and LaLiga have renewed their agreement signed in March 2018, whereby LaLiga provides services in the fight against audiovisual piracy, for the 2019-20 season, according to the Spanish League on 25/07/2019. LaLiga applies its own tools for detecting, analysing and deleting…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Legal
• Article # 153388
• Published on 30/07/19 at 10:55
©  AMAC / Puma
Sponsorship: Puma partners with Manchester City coach Pep Guardiola from 2019-20

Puma has partnered with Manchester City FC (Premier League) coach Josep Guardiola (ESP) as part of a "long-term" agreement on 29/07/2019. Pep Guardiola joins Manchester City players Sergio Aguero (ARG) and David Silva (ESP), as an ambassador for the German brand. The agreement with Puma…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 153385
• Published on 30/07/19 at 10:20
©  D.R.
eSports: Betway (betting) becomes a shirt and jacket pocket sponsor of PSG.LGD (Dota 2) from 2019-20

Betway, a British sports betting site, has become a partner and left pocket sponsor of Paris Saint-Germain's (Ligue 1 Conforama) eSports team PSG.LGD's shirts and pre-match jackets, from 2019-20, as part of a "six-figure agreement" announced the club on 29/07/2019. Betway joins Monster Energy…
Domain(s): Clubs
• Category(ies): Digital, Sponsors - Partners, esport - gaming
• Article # 153364
• Published on 30/07/19 at 09:40