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Bundesliga: best cumulative audience of the season on Sky (4.9 M viewers) for Matchday 21 of 2018-19

Eight of the nine games on Matchday 21 of the 2018-19 Bundesliga, played from 08 to 10/02/2019, posted a cumulative average audience of 4.92 million viewers on the channels of pay-TV group Sky Deutschland, according to data from the German audience measurement institutes AGF and GfK. This is the…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 139889
• Published on 14/02/19 at 10:15
©  D.R.
Premier League: Intel 360° technology installed in 3 club stadiums (Arsenal, Liverpool and Man City)

Intel Corporation, an American company specialised in computers and electronics, has become a partner of three Premier League clubs, Arsenal FC, Liverpool FC and Manchester City FC, and is installing Intel's 'True View' technology in their stadiums in order to enrich its fan experience with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 139890
• Published on 14/02/19 at 09:40
©  Coca-Cola
Premier League: partner Coca-Cola (beverages) launches the "Where Everyone Plays" campaign

Coca-Cola GB, the UK subsidiary of the US beverage company The Coca-Cola Company, has activated its partnership with the Premier League with the launch of the "Where Everyone Plays" campaign, on 07/02/2019. The campaign features hundreds of loyal supporters from the 20 Premier League clubs," said…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 139894
• Published on 13/02/19 at 18:55
©  Julien Guichard
Think Football 2019: "Since 2005 we started to build the DFL as a real media company" (C. Seifert)

"Every weekend, more than 15 million people are watching (the Bundesliga) via screens. And remember, we have the second best attendance per match worldwide, behind the NFL. So, if you break down the numbers, every weekend 97% of our audience is watching on a screen, and 3% in the stadium. This is…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 139557
• Published on 13/02/19 at 18:25
©  Real Madrid
2018-19 Champions League: head-to-head AFC Ajax - Real Madrid (Round of 16, first leg, 13/02/2019)

With nearly 229 million fans on social media (Facebook, Twitter and Instagram), Real Madrid CF (LaLiga Santander) has 52 times more than AFC Ajax (Eredivisie), which totals just over 4.4 million, as the two teams prepare to face each other in the first-leg of the Round of 16 of the 2018-19 UEFA…
Domain(s): Clubs
• Category(ies): Ticketing, Digital, Sporting Goods & Brands, …
• Article # 139984
• Published on 13/02/19 at 17:45
©  Borussia Dortmund
2018-19 Champions League: head-to-head of Tottenham - Dortmund (Round of 16 first leg, 13/02/2019)

With more than 25 million fans on social media (Facebook, Twitter and Instagram), Borussia Dortmund (Bundesliga) has almost 1.5 times more than Tottenham Hotspur FC (Premier League), which total just over 17 million, as the two teams prepare to face each other  in the first-leg of the Round of 16…
Domain(s): Clubs
• Category(ies): Ticketing, Digital, Sporting Goods & Brands, …
• Article # 139983
• Published on 13/02/19 at 17:05
Champions League: Man Utd - PSG broadcast on the French team's Facebook page without authorization

Manchester United FC - Paris Saint-Germain (0-2), the Round of 16 first leg of the 2018-19 Champions League, was broadcast in part, on the Facebook page of the Parisian club around the world, on Tuesday 12/02/2019. The match was authorized to be broadcast via Facebook Watch (a social network…
Domain(s): Media
• Category(ies): Agencies, Clubs, Authorities
• Article # 139975
• Published on 13/02/19 at 16:10
©  Julien Guichard
Think Football 2019: "There is real momentum in the fight against piracy" (Julien Taieb, LFP)

"We've been saying for a long time that we shouldn't talk about piracy to avoid advertising it, but that's over. All sectors combined, it represents a loss of €1.2bn because of it enriches people who do not share their profits. The coming audiovisual law (in France) in 2019 makes us think that…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 139660
• Published on 13/02/19 at 14:34
©  UEFA
UEFA: a fixed compensation of CHF1.56m (gross) for president Aleksander Ceferin for 2017-18

"For 2017-18, Aleksander Ceferin (SVN) the UEFA president received fixed compensation of CHF 1,560,000 gross, unchanged from the previous year (€1,348,160 on 30/06/2018, or €112,300/month). The UEFA president is not eligible for any bonus. UEFA contributes to his social charges, pension fund and…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Legal, Marketing - Communication
• Article # 139959
• Published on 13/02/19 at 13:40
©  MLS_Kellog's
MLS: Kellogg's (food group) extends with the League and becomes eSports partner (eMLS)

The American food group Kellogg's (breakfast cereals and snacks) has extended as a partner of MLS on 05/02/2019. The agreement, which would be or three years according to US media, will continue to see the Cheez-It and Pringles (snacks) brands be the "snacking partners" of the North American…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 139951
• Published on 13/02/19 at 13:00