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©  D.R.
NBA: Puma becomes an "official marketing partner" of the North American league from 2019

Puma, a German sports equipment brand, has become an "official marketing partner" of the National Basketball Association as part of a "multiyear partnership," announced the NBA on 13/02/2019. As part of the partnership, Puma will be able to use the logos and jerseys of NBA franchises in its…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 140149
• Published on 15/02/19 at 17:04
©  Panoramic
Piracy: "beoutQ impacts the entire ecosystem of international sport" (Sophie Jordan, beIN)

"If it's not stopped quickly, beoutQ (Saudi pirate entity) will get out of control and will wipe billions of Euros off the value of global sports and entertainment. The damaging consequence of reduced funding will not be felt solely by the rights holders such as the sports leagues and federations…
Domain(s): Media
• Category(ies): Authorities, Agencies, Finance, …
• Article # 140155
• Published on 15/02/19 at 15:04
©  D.R.
LaLiga Santander: Telefonica (telecoms) partner of Atlético Madrid for 4 seasons (2019-2023)

Telefonica, a Spanish telecommunications operator and the main broadcaster of LaLiga Santander for the 2019-2022 cycle, has extended its partnership with the women's and men's teams of Club Atlético de Madrid (LaLiga Santander) for "the next four seasons" (2019-2023), announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 140153
• Published on 15/02/19 at 13:59
©  ASM
Ligue 1 Conforama: Vadim Vasilyev "released from his position" at AS Monaco FC by Dmitry Rybolovlev

"I have decided to release Vadim Vasilyev from his position as vice-president and CEO of the club," said Dmitry Rybolovlev, majority shareholder and president of AS Monaco FC (Ligue 1 Conforama), on 14/02/2019. The Russian Vadim Vasilyev joined AS Monaco in January 2013 as an advisor to the…
Domain(s): Clubs
• Category(ies): Authorities, Legal, Marketing - Communication
• Article # 140154
• Published on 15/02/19 at 13:20
©  D.R.
Champions League: "We must have one live match on free-TV in Germany" (K-H Rummenigge, Bayern)

"We must do everything we can to convince UEFA that during the next rights period (2021 to 2024) at least one live match (per round), ideally a top match, can be seen on free-TV in Germany again," said Karl-Heinz Rummenigge, executive board chairman of FC Bayern Munich, to the German magazine…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 140152
• Published on 15/02/19 at 12:44
©  D.R.
Serie A TIM: Mulish (clothing) becomes a main shirt sponsor of ChievoVerona until the end of 2018-19

Mulish, an Italian clothing brand, has become the main shirt sponsor of AC ChievoVerona (Serie A TIM) until the end of the 2018-19 season, announced the club on 08/02/2019. Mulish has already been the club's main shirt sponsor for five matches of the Italian league during the 2018-19 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 140146
• Published on 15/02/19 at 12:19
©  Paris SG
Champions League: "More than 2 million TV viewers for Man United - PSG" in France (RMC Sport)

Manchester United (Premier League) - Paris Saint-Germain (Ligue 1 Conforama), 0-2, the first leg of the 2018-19 Champions League Round of 16 tie, drew "more than two million cumulative viewers" on the pay-TV channel RMC Sport 1 and the RMC Sport, SFR TV and Molotov TV apps, on Tuesday 12/02/2019…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Digital, …
• Article # 140169
• Published on 15/02/19 at 11:50
©  AS Roma
Serie A TIM: AS Roma launches its own series of GIFs on the Giphy platform

AS Roma (Serie A TIM) is launching its own series of Gifs (Graphics Interchange Format, an animated digital image format) on the Giphy platform on 07/02/2019. The Roman club has had an official account on this social network since June 2016. AS Roma has become the first Italian club to launch a…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 140148
• Published on 15/02/19 at 11:24
©  Julien Guichard
Think Football 2019: "For women's football, I prefer to see the glass half full" (F. Samoura, FIFA)

"Some people prefer to look at the glass half empty, I prefer to see it half full. 450 to 500 million men play football, and FIFA's objective is to reach 60 million women by 2026. At the level of general secretaries of national federations, there were only five women (out of 211 federations) a few…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 139532
• Published on 15/02/19 at 10:54
©  D.R.
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 140158
• Published on 15/02/19 at 10:30