Archives 2019 (page 253/290)

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©  AS Roma

Serie A TIM: AS Roma launches its own series of GIFs on the Giphy platform

AS Roma (Serie A TIM) is launching its own series of Gifs (Graphics Interchange Format, an animated digital image format) on the Giphy platform on 07/02/2019. The Roman club has had an official account on this social network since June 2016. AS Roma has become the first Italian club to launch a…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 140148
• Published on
©  Julien Guichard

Think Football 2019: "For women's football, I prefer to see the glass half full" (F. Samoura, FIFA)

"Some people prefer to look at the glass half empty, I prefer to see it half full. 450 to 500 million men play football, and FIFA's objective is to reach 60 million women by 2026. At the level of general secretaries of national federations, there were only five women (out of 211 federations) a few…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 139532
• Published on
©  D.R.

Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 140158
• Published on

Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 140142
• Published on
©  D.R.

Italy: less accidents in the leagues in the first half of the 2018-19 season compared to in 2017-18

"Fewer accidents, fewer police forces deployed and more spectators in Serie A (from 24,500 to 25,200, or +2.8%)", are the main trends in a study conducted in Italy by the Department of Public Safety of the National Observatory for Sporting Events (a body under the Ministry of the Interior), after…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication, Stadiums
• Article # 140110
• Published on
©  Julien Guichard

Think Football 2019: "Major eSports teams derive 60% of their revenue from sponsorship" (N. Maurer)

"There are four or five major eSports teams today that derive 60% of their revenues from sponsorship and have the ambition to increase these revenues in absolute terms. Media rights are coming in. Merchandising is a source of revenue that is expected to increase. Ticketing revenues are on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 139811
• Published on
©  Julien Guichard

Think Football 2019: "Moving from story telling to story living" (Aymeric Magne, Disneyland Paris)

"Sport and entertainment inevitably intersect over time. For example, the Super Bowl is not only a sports event, but also pure entertainment. Merchandising allows you to continue the experience at home, beyond just selling shirts for a club or a sports league. At Disney, our ambition is to extend…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 139533
• Published on
©  D.R.

LaLiga Santander: Uber (car hire application) becomes an official partner of Valencia CF from 2019

Uber, a mobile application that connects independent drivers with passengers registered on the platform, has become the official "mobility and innovation partner" of Valencia CF (LaLiga Santander), on 06/02/2019. The duration of the partnership has not yet been communicated. Uber has the…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing, …
• Article # 140009
• Published on
©  DFL

Bundesliga/2.Bundesliga: record of 9.4 million tickets sold in the first half of the 2018-19 season

"In the first half of the current 2018-19 season, the number of 9,418,148 tickets sold by the 36 professional clubs marked a record" and "represented an increase of around 220,000 tickets or 2.4% compared with the first half of the 2017-18 season (9,198,684)," announced the DFL, on 07/02/2019…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 140088
• Published on