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©  DFL
Bundesliga: DFL offers customisable "localised highlight clips" to international broadcasters

"Localised clips are now available thanks to a revolutionary new process that allows international partners to put together a personal highlights reel of one of the Bundesliga's many overseas superstars," announced the DFL on 19/12/2018. "For example, a digital partner based in the United…
Domain(s): Media
• Category(ies): Agencies, Digital, Authorities
• Article # 137877
• Published on 18/01/19 at 12:35
©  Simon Hofmann
Bundesliga: PreZero (waste) replaces Wirsol as naming rights holder of TSG 1899 Hoffenheim's stadium

PreZero, a waste management company of the Schwarz Group, has obtained the naming rights for TSG 1899 Hoffenheim's (Bundesliga) stadium, the Rhein-Neckar-Arena (30,150 capacity), based in Sinsheim (GER), said the club on 16/01/2019. The agreement should cover five seasons (2019-2023) with an…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 137878
• Published on 18/01/19 at 12:00
©  FCB
LaLiga: a record attendance of 7.5 million fans in LaLiga Santander and LaLiga 1|2|3 at mid-season

"Over 7.5 million fans attended football matches in LaLiga Santander and LaLiga 1|2|3 during the first half of the 2018-19 campaign, an increase of 602,372 on the previous season," said LaLiga, on 16/01/2019. This figure marks a mid-season attendance record for the Spanish league. "Stadiums in…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums, …
• Article # 137879
• Published on 18/01/19 at 11:30
©  Leicester City FC
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 137913
• Published on 18/01/19 at 11:00
Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 137911
• Published on 18/01/19 at 10:29
©  WWK_Augsburg
Bundesliga: WWK (insurance), shirt sponsor and title sponsor of FC Augsburg's stadium until 2029-30

The insurance company WWK has extended as main shirt sponsor and title sponsor of FC Augsburg's (Bundesliga) stadium "until the end of the 2029-30 season," announced the club on 16/01/2019. The partnership was negotiated by Lagardère Sports Germany, the marketing agency of the Bavarian club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 137873
• Published on 18/01/19 at 09:35
©  RAI
Supercoppa Italiana: 7.79 million TV viewers for Juventus - AC Milan (1-0) in Italy on RAI

Juventus FC - AC Milan (1-0), the 2018-19 Supercoppa Italiana, played at the King Abdullah Stadium in Jeddah (Saudi Arabia), drew an average audience of 7.795 million TV viewers on the Italian public-TV channel Rai 1 on Wednesday 16/01/2019 (kick-off at 20:30 local time, 18:30 CET). This figure…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 137865
• Published on 17/01/19 at 18:19
©  D.R.
LaLiga Santander: Tecnocasa (real estate) main shirt sponsor Getafe CF until 2019-20

Tecnocasa, an Italian network of real estate agencies, has extended as main shirt sponsor of Getafe CF (LaLiga Santander) for one additional season, or until the end of the 2019-20 season, according to the club on 16/01/2019. Tecnocasa has the status of major partner, the first level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 137858
• Published on 17/01/19 at 17:45
©  D.R.
NBA: Wizards - Knicks, the 9th regular season game played in London (O2 Arena) on 17/01/2019

The O2 Arena (18,689 capacity) in London (ENG) will host an NBA regular season fixture for the ninth time on 17/01/2019. "The NBA London Game 2019 (Washington Wizards - New York Knicks) presented by Norwegian (Norwegian airline company), will mark the league's 91st game played in Europe, the most…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Ticketing, Sponsors - Partners
• Article # 137852
• Published on 17/01/19 at 17:15
"AI offers infinite possibilities for the broadcasting of matches" (Nicolas Deal, UEFA)

"Artificial intelligence (AI) offers infinite possibilities for the transmission of matches: automatic data extraction, automatic sequence cutting, hyper-personalisation of content, the production of summaries ready for broadcast during live broadcasts or the creation of intermediate images for…
Domain(s): Media
• Category(ies): Marketing - Communication, Authorities, Agencies, …
• Article # 137816
• Published on 17/01/19 at 16:50