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©  MLS
MLS: Austin FC becomes the 27th club to join the league and will debut in 2021

Austin FC, a club based in Texas (USA), has become the twenty-seventh club to join MLS, and will debut in 2021, according to Major League Soccer on 15/01/2019. "Major League Soccer will become the first major sports league to have a team in the culturally-dynamic city of Austin," said Don Garber…
Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 138190
• Published on 22/01/19 at 17:09
©  D.R.
Bundesliga: Lux Asia Pacific (cleaning systems) becomes a regional partner of Bayern Munich in Asia

Lux Asia Pacific, the Malaysian subsidiary of the German group Vorwerk (household appliances) specialised in home cleaning and water purification systems, has become a regional partner of FC Bayern Munich (Bundesliga) in Thailand and Indonesia, according to the German club on 18/01/2019. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 138194
• Published on 22/01/19 at 16:30
Piracy: FIFA, UEFA, AFC, Premier League, LaLiga and DFL release joint statement condemning beoutQ

"Collectively, we, as rights holders in various football competitions, condemn the pirate entity beoutQ, which continues to abuse the operations of rights holders and legitimate broadcasters through its persistent and illegal screening of events for which it has made no effort to secure the…
Domain(s): Media
• Category(ies): Authorities, Agencies, Legal, …
• Article # 138173
• Published on 22/01/19 at 15:40
©  Inter Milan
Serie A TIM: FC Internazionale Milano launches a communication campaign to combat racism

FC Internazionale Milano (Serie A TIM) has launched a communication campaign to combat racism, entitled "BUU - Brothers Universally United", on 18/01/2019. The acronym "BUU" was chosen to oppose the onomatopoeic "buu" used in Italy to designate racist songs in stadiums. The Lega Serie A…
Domain(s): Clubs
• Category(ies): Ticketing, Legal, Marketing - Communication, …
• Article # 138177
• Published on 22/01/19 at 14:35
©  D.R.
Premier League: Arsenal Innovation Lab invests in the e-commerce startup "I Like That"

Arsenal FC (Premier League) has invested in London startup "I Like That" specialised in e-commerce via its startup incubator "The Arsenal Innovation Lab" launched in 2017 and dedicated to developing the fan experience, according to the club on 18/01/2019. "I Like That delivers secure and…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 138167
• Published on 22/01/19 at 13:40
©  VfB Stuttgart
Bundesliga: VfB Stuttgart becomes the first club to offer a virtual reality tour of its stadium

VfB Stuttgart has become the first Bundesliga club to offer a 360° virtual reality tour of its stadium, the Mercedes-Benz Arena (60,449 capacity), according to the club on 16/01/2019. "In about 90 minutes, visitors can experience all the highlights of an arena tour, but can also experience…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 138147
• Published on 22/01/19 at 12:50
©  Lionel Messi
Lionel Messi: the Argentine international becomes an ambassador of the US watchmaker Jacob & Co

Argentine international football player Lionel Messi has become an ambassador of Jacob & Co, a luxury jeweler and watchmaker, on 11/01/2019. The duration of the agreement is estimated at three years according to US media. To mark the occasion, Jacob & Co has launched the "Epic X Chrono", a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 138159
• Published on 22/01/19 at 12:05
©  LaLiga
LaLiga: collaboration agreement with the Chinese Super League to develop football in China

LaLiga has signed a "strategic collaboration agreement" with the Chinese Super League to increase the professionalisation of football in China and to promote LaLiga Santander and Spanish clubs in China, according to the Spanish League on 18/01/2019. The agreement will cover "aspects from the…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Essentials Public Authorities & Regulations
• Article # 138107
• Published on 22/01/19 at 11:15
Japan: Wowow acquires broadcasting rights for Euro 2020 (exclusive pay-TV and streaming rights)

The Japanese pay-TV group Wowow has acquired the exclusive pay-TV and streaming rights of the Euro 2020, for Japan, on 17/01/2019. Wowow, broadcaster of the last editions of the competition, will broadcast all 51 matches. 12 Euro 2020 matches will be broadcast free of charge in Japan (lot still…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 138150
• Published on 22/01/19 at 10:45
©  AS Roma
Serie A TIM: AS Roma launches weekly show as part of an innovative content partnership with Snapchat

"AS Roma (Serie A TIM) have launched an innovative content partnership with Snapchat to create a show, which airs weekly on the Discover page (of the social network)," said the club on 17/01/2019. The Rome club (ITA) is the first in Italy to sign an agreement with Snapchat. "Supporters can…
Domain(s): Clubs
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 138108
• Published on 22/01/19 at 10:14