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©  LaLiga
LaLiga: collaboration agreement with the Chinese Super League to develop football in China

LaLiga has signed a "strategic collaboration agreement" with the Chinese Super League to increase the professionalisation of football in China and to promote LaLiga Santander and Spanish clubs in China, according to the Spanish League on 18/01/2019. The agreement will cover "aspects from the…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Essentials Public Authorities & Regulations
• Article # 138107
• Published on 22/01/19 at 11:15
Japan: Wowow acquires broadcasting rights for Euro 2020 (exclusive pay-TV and streaming rights)

The Japanese pay-TV group Wowow has acquired the exclusive pay-TV and streaming rights of the Euro 2020, for Japan, on 17/01/2019. Wowow, broadcaster of the last editions of the competition, will broadcast all 51 matches. 12 Euro 2020 matches will be broadcast free of charge in Japan (lot still…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 138150
• Published on 22/01/19 at 10:45
©  AS Roma
Serie A TIM: AS Roma launches weekly show as part of an innovative content partnership with Snapchat

"AS Roma (Serie A TIM) have launched an innovative content partnership with Snapchat to create a show, which airs weekly on the Discover page (of the social network)," said the club on 17/01/2019. The Rome club (ITA) is the first in Italy to sign an agreement with Snapchat. "Supporters can…
Domain(s): Clubs
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 138108
• Published on 22/01/19 at 10:14
©  HSV
eSports: Fun-Reisen (travel), main shirt sponsor of Hamburger SV's (2.Bundesliga) gaming team

Fun-Reisen, a Hamburg-based youth travel agency (GER), has become the main shirt sponsor of Hamburger SV (2.Bundesliga) eSports on 16/01/2019. The agreement was negotiated by Lagardère Sport Germany, the exclusive marketing agency of the club. "In addition to visibility during the matches of…
Domain(s): Clubs
• Category(ies): esport - gaming
• Article # 137937
• Published on 22/01/19 at 09:40
©  eSport
eSports: Panini signs its first ever gaming partnership with CompLexity Gaming

Panini America, a subsidiary of the Italian manufacturer of collectible cards and stickers, has become a partner of an eSports club, CompLexity Gaming team (USA), for the first time in its history, on 14/01/2019. As part of this partnership, Panini will produce custom cards for compLexity Gaming…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 138036
• Published on 21/01/19 at 17:59
©  D.R.
Bundesliga: DHL (logistics) succeeds Allyouneed Fresh as sleeve sponsor of Schalke 04 from 2019

Deutsche Post DHL Group, a German express delivery and logistics group, has become the shirt sleeve sponsor of FC Schalke 04 for Bundesliga matches from 2019 until the end of the 2020-21 season, according to the club on 17/01/2019. DHL succeeds Allyouneed Fresh, a German online supermarket…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 137991
• Published on 21/01/19 at 17:19
Mediapro: "We will study what the GAFAs could bring to us in France" (J. Roures, president)

"With SFR having the Champions League (2018-2021 cycle), it is logical that we agree (on the distribution of the future Mediapro channel in France). Stop thinking of a universe in a frozen way. In India, an agreement was made with Facebook (on the broadcasting rights of LaLiga Santander…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 138059
• Published on 21/01/19 at 16:40
©  FFF
Women's friendly: 740,000 TV viewers for France - USA on free-TV W9, best audience since Euro 2017

France - United States (3-1), a preparation friendly match for the 2019 Women's World Cup, at the Stade Océane in Le Havre (FRA, 22,870 spectators), drew 740,000 TV viewers on average in France, with a peak of one million, on W9, a free-TV channel of the private M6 group, on Saturday 19/01/2019…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 138082
• Published on 21/01/19 at 15:55
©  D.R.
LaLiga: experimenting with artificial intelligence to calculate optimal match scheduling

"We are experimenting with software whose objective is to optimize artificial intelligence to determine the best schedules for our matches and maximize attendance at stadiums and audiences at the national and international levels," said Javier Tebas, president of LaLiga, on 13/02/2019. This…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Ticketing, Marketing - Communication
• Article # 138058
• Published on 21/01/19 at 15:20
©  D.R.
Ligue 1 Conforama: Hyundai (car manufacturer), official supplier of LOSC Lille until 2020-21

Hyundai Motor France, the French subsidiary of the South Korean car manufacturer, has become a partner of LOSC Lille (Ligue 1 Conforama) until the end of the 2020-21 season, according to the club on 17/01/2019. This agreement was passed via the Dugardin group, a car dealership based in Villeneuve…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 138061
• Published on 21/01/19 at 13:39