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©  Paris Saint-Germain
Paris Saint-Germain: Nivea (cosmetics) offers a night at the Parc des Princes for Valentine's Day

Nivea Men, a cosmetics brand from the German group Beiersdorf, has activated its partnership with Paris Saint-Germain (Ligue 1 Conforama) by launching a competition "to spend a romantic night at the Parc des Princes (47,929 capacity) on Valentine's Day," said the club on 30/01/2019. "This is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 139068
• Published on 04/02/19 at 15:00
©  Bologna FC
Bologna FC: Stadio Dall'Ara rennovations to be financed by the club (€40m) and the City (€30m)

Bologna FC 1909 (Serie A TIM) have presented the financing plan for the modernisation project of the Italian club's stadium the Stadio Renato Dall'Ara (36,462 capacity), on 25/01/2019. The budget for the renovation work on the stadium, which will have a reduced and adjustable capacity of…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Stadiums
• Article # 139072
• Published on 04/02/19 at 14:15
©  BVB
Borussia Dortmund: LichtBlick (partner) installs charging stations for electric cars at the stadium

LichtBlick, a German renewable energy supplier, has activated its partnership with Borussia Dortmund (Bundesliga) by installing charging stations for electric cars in the colours of "Strom09" ("Electricity09") at the Signal Iduna Park (81,359 capacity), said the club on 26/01/2019. "Four charging…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 139073
• Published on 04/02/19 at 12:55
©  Mailman Group
Red Card 2019: Real Madrid CF European club with the strongest digital presence in China

Real Madrid CF (LaLiga Santander) is "the number one club online in China", according to the "Red Card 2019 China Digital Football Awards Report" published by Mailman Group, a Chinese agency that analyses and manages the digital presence of brands on the internet, on 24/01/2019. With 75 points…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Essentials Clubs
• Article # 139069
• Published on 04/02/19 at 11:39
©  LaLiga
Tennis: LaLiga becomes an official sponsor of the Davis Cup (2019-2022)

LaLiga has become an official sponsor of the Davis Cup by BNP Paribas Finals, organised by Kosmos group and the International Tennis Federation (ITF), for a four-year term (2019-2022) on 31/01/2019. "LaLiga will promote the Davis Cup Finals through their international broadcasts in Europe…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 139084
• Published on 04/02/19 at 11:00
©  D.R.
Serie A TIM: FC Internazionale Milano collaborates with Moovit to facilitate stadium access

Moovit, a free urban mobility service provider application, has reached an agreement to work alongside FC Internazionale Milano (Serie A TIM) to help "fans reach games at San Siro (78,328 capacity) and away from home, whether in Italy or in the rest of Europe," announced the club on 01/02/2019…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 139086
• Published on 04/02/19 at 10:20
Lega Serie A: international broadcasters of the Serie A TIM and the Coppa Italia (2018-19)

The Lega Serie A has published a list of international broadcasters of the Serie A TIM and the Coppa Italia, for the 2018-19 season, on 28/01/2019. The Lega Serie A allocated the international audiovisual rights for the Serie A TIM, the Coppa Italia and the Supercoppa Italiana, over the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 139009
• Published on 04/02/19 at 09:35
©  Athletic Club
Athletic Club: 48,121 spectators at San Mamés, a record attendance in Spain for a women's match

The Athletic Club - Atlético de Madrid (0-2), quarter-final of the Copa del Reina (Women's Spanish Cup), drew 48,121 spectators at San Mamés Barria (53,332 capacity) on Wednesday 29/01/2019 (kick-off at 19"00 CES), which is a record attendance for a women's football game in Spain, according to the…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums
• Article # 139066
• Published on 01/02/19 at 17:35
SportelAsia: "a platform for developing business with Asian Pacific markets" (Macau, 05-07/03/2019)

SportelAsia 2019, a sports media and technology convention, will take place at the JW Marriott Hotel in Macau, from 05 to 07/03/2019, according to Sportel on 29/01/2019. "SportelAsia is now positioned as an elite industry event embracing the growth markets of China and throughout Asia…
Domain(s): Media
• Category(ies): Agencies, Clubs, Authorities, …
• Article # 138994
• Published on 01/02/19 at 17:09
©  Valencia_Vueling
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 139061
• Published on 01/02/19 at 15:55