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©  Riot Games
eSports: Kia (automobiles, KOR) official sponsor of the League of Legends European Championship

The South Korean car manufacturer Kia Motors has become the "official automotive sponsor" of the inaugural edition of the League of Legends European Championship, which begins on 18/01/2019 in Berlin (GER), according to Riot Games, organisers of the competition, on 11/01/2019. "Kia will also…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 137608
• Published on 15/01/19 at 18:19
©  USSF
USA: Volkswagen (automobiles) "presenting partner" of the Federation for 4 years (2019-2022)

Volkswagen America, the American subsidiary of the German car manufacturer, has become the "presenting partner" of the US Soccer Federation (USSF) for four years (2019-2022), announced the USSF on 14/01/2019. This is a top-level partnership in the sponsorship hierarchy of the federation. "As…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Essentials Sponsors & Partners
• Article # 137616
• Published on 15/01/19 at 17:49
©  Premier League
Premier League: an office opened in Singapore to fight piracy in the Asia-Pacific region

The Premier League has opened an international office in the Tanjong Pagar district of Singapore, on 14/01/2019. The main objective of the office is "to fight piracy of Premier League content and support broadcast partners," said the Premier League. "This will include deploying the league's…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Legal
• Article # 137595
• Published on 15/01/19 at 16:20
France TV rights: Canal+ may have asked the Premier League if RMC Sport could co-broadcast games

The pay-TV group Canal+, the rights holder, in France, to broadcast the entirety of the Premier League (380 matches per season) for the 2019-2022 cycle, has asked the English first division if the pay-TV package RMC Sport, a subsidiary of Altice Europe and the current holder of these rights…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 137609
• Published on 15/01/19 at 15:49
©  AC Milan
Serie A TIM: AC Milan opens two new Twitter accounts in Portuguese and Arabic

AC Milan (Serie A TIM) has opened an Arabic language account (@acmilanar), on 14/01/2019, after having opened one in Portuguese (@milanbr), on 07/01/2019, on the social network Twitter. The Spanish version is not yet available but should be launched soon. The Milan club's main Twitter account…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 137592
• Published on 15/01/19 at 14:30
©  CPFC
Crystal Palace FC: club shirts offered to each fan who switches to Utilita Energy (partner)

Utilita Energy, a UK energy supplier, has activated its partnership with Crystal Palace FC (Premier League) by offering a 2018-19 home or away club shirt to each fan "if they switch energy providers to Utilita," announced the London club 07/01/2019. Utilita Energy has been the "official energy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 137584
• Published on 15/01/19 at 13:40
©  Giants
MLB: Oracle succeeds AT&T as the San Francisco Giants' ballpark naming rights holder for 2019-2038

Oracle Corporation, an American company specialised in cloud computing solutions, has obtained the naming rights to the San Francisco Giants (MLB) ballpark for 20 years, or the 2019-2038 period, on 10/01/2019. The AT&T Park will become Oracle Park under the agreement, which has been valued at over…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 137534
• Published on 15/01/19 at 13:04
©  LFP
LFP: "Ligue 1 Conforama assisting the emergence of tomorrow's talents" (Thibaut Cornet, LaFourmi)

"Taking an interest in the Ligue 1 Conforama means assisting the emergence of tomorrow's talents, which, for many, will fuel world football at the highest level," said Thibaut Cornet co-founder of LaFourmi, the agency which produced two advertising spots launched by the LFP (see below) on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 137461
• Published on 15/01/19 at 12:30
©  LOSC Lille
Ligue 1 Conforama: "China, a milestone in our international strategy" (M. Ingla, CEO, LOSC Lille)

"The roll-out of LOSC ALL IN Soccer Schools in China is a milestone in our international strategy, because besides digital content, LOSC is for the first time active and visible in a very concrete way in China. We are satisfied with this first action because it is finally based on what we do best…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Social Responsibility, …
• Article # 137536
• Published on 15/01/19 at 11:19
©  D.R.
FIFA: African tour for Gianni Infantino before the Marrakech Executive Summit (15-17/01/2019)

Gambia, Guinea-Bissau, Guinea, Senegal, Mauritania, Togo, Benin and Burkina Faso were the eight African countries visited by FIFA president Gianni Infantino (ITA-SUI), before taking part in the FIFA Executive Summit of the FIFA programme in Marrakech (MAR), from 15 to 17/01/2019. Accompanied…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication, Social Responsibility, …
• Article # 137565
• Published on 15/01/19 at 10:45