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©  LFP
France: LFP adopts Ligue 2 format at 22 clubs for 2020-21, Le Mans FC and US Orléans maintained

"In accordance with the decision of the board of directors of 30/04/2020, the general assembly of the LFP decided this Wednesday 20/05/2020 on the format of Ligue 2 for the 2020-21 season. After an electronic vote, it decided that the Ligue 2 Championship will be played with 22 clubs (instead of…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal
• Article # 183776
• Published on 22/05/20 at 09:55
UEFA media rights: Stéphane Lefray leaves TEAM Marketing to join CAA Eleven on 01/06/2020

Stéphane Lefray (FRA), media rights sales manager at TEAM Marketing, will join CAA Eleven, another Swiss agency managing UEFA's rights, as vice president of media rights sales, on 01/06/2020. In this capacity, Lefray will report to the Christian Ludwig (GER), director of the sale of media rights…
Domain(s): Media
• Category(ies): Agencies, Authorities
• Article # 183750
• Published on 22/05/20 at 09:25
©  D.R.
Serie A TIM: Parma Calcio offers BtoB conferences with its partners "creating contact opportunites"

Parma Calcio 1913 ( Serie A TIM ) launched a video-conference format called "B2B Flash Online", meetings Digital "Thanks to this innovative format launched by Parma Calcio 1913 - the first company in Italy to have created it - the sponsors were able to chat individually and informally, recreating…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 183691
• Published on 20/05/20 at 17:09
College of Ligue 1: "Increasing fixed part of TV rights from €13.5m to €31.2m per club" sent to LFP

"The College of Ligue 1 very clearly oriented its decisions for the LFP board of directors on 20/05/2020, in a sense of reinforced solidarity where most of the increases linked to the 2020-2024 TV rights contract would be divided equally between the 20 clubs, increasing the fixed part from €13.5m…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Legal
• Article # 183706
• Published on 20/05/20 at 16:00
©  D.R.
LaLiga Santander: Deportivo Alavés opens its official store on Amazon (e-commerce)

The Baskonia-Alavès Group, a multi-sport club based in the Spanish Basque Country, has opened an official store on the American e-commerce site Amazon for the sale of merchandise for its clubs Deportivo Alavés (LaLiga Santander) and Kirolbet Baskonia (EuroLeague; Liga Endesa, basketball)…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 183703
• Published on 20/05/20 at 14:59
Germany: Amazon co-broadcast the Bundesliga match on Monday 18/05/2020 and negotiates for others

Amazon co-broadcast, on its Prime Video platform, the SV Werder Bremen - Bayer 04 Leverkusen game (1-4), counting for Matchday 26 of the 2019-20 Bundesliga, on Monday 18/05/2020 (kick-off at 20:30 CET). The American e-commerce group is in negotiations with the DFL to broadcast other games of this…
Domain(s): Media
• Category(ies): Authorities, Agencies, Essentials Media
• Article # 183660
• Published on 20/05/20 at 14:04
©  D.R.
France: Altice (RMC Sport) to reorganize its pay-TV in the face of "unpredictable" TV rights market

"In the pay-TV and sports rights market, NextRadioTV has announced the upcoming cessation of the pay-TV news and debate channel, RMC Sport News, as well as the phasing out of sports competitions, particularly athletics, horse riding, and the unpredictable and inflationary rights and pay-TV market…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 183686
• Published on 20/05/20 at 13:19
©  Asics
Covid-19: post-lockdown, Bundesliga, donations/challenges... equipment suppliers facing the crisis

The running division of Asics launched the #UnitedWeRun race on 16/05/2020. "The objective is to collectively cover one million kilometers, but in a responsible manner, by running alone and respecting the distances between two runners. Once this objective is reached, the kilometers will be…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 183668
• Published on 20/05/20 at 12:29
©  Bundesliga x Sky Perfect TV
Japan: SkyPerfecTV! extends Bundesliga TV rights for five years (2020-2025)

SKY Perfect JSAT Corporation, parent company of the Japanese pay-TV group SkyPerfecTV!, has extended its exclusive TV rights to the Bundesliga and 2.Bundesliga in Japan for five seasons, the 2020-2025 period, announced Bundesliga International, a subsidiary of the DFL in charge of marketing its…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 183658
• Published on 20/05/20 at 11:39
©  D.R.
Bundesliga: Douyin (Chinese social network, TikTok) regional partner of Bayern Munich in China

Douyin (known as TikTok in the West), a Chinese social network, has become a regional partner of FC Bayern Munich (Bundesliga) in China from 2019-20, the German club announced on 14/05/2020. The duration of the partnership has not been communicated. Douyin has the status of regional partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 183529
• Published on 20/05/20 at 10:55