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©  Bayern Munich
2019-20 Bundesliga (Matchday 27): 5.4 million viewers on Sky Deutschland (free and pay-TV)

5.4 million viewers is the cumulative TV audience for seven of the nine games of Matchday 27 day of the 2019-20 Bundesliga (played behind closed doors from 22 to 24/05/2020) on the channels of Sky Deutschland. The multiplex on Saturday at 15:30 CET on the sports news channel Sky Sport News…
Domain(s): Media
• Category(ies): Media Audiences, Authorities, Agencies, …
• Article # 183961
• Published on 26/05/20 at 09:30
©  Hummel x Astralis Group
eSports: hummel (DEN) becomes the official supplier to the Astralis Group (DEN) for three years

Danish equipment supplier hummel has become the official supplier to Astralis Group for three years, said Copenhagen-based eSports organization that owns the Origen (League of Legends), Astralis (CS: GO) and Future FC (FIFA) teams on 20/05/2020. This is the first eSports agreement for hummel…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 183964
• Published on 25/05/20 at 17:10
"Branded content up 41% on Facebook and 122% on Instagram" (P. Hutton, Facebook)

"I think branded content is one of the big parts of the story and branded content is way up over this period, up 41% on Facebook and 122% on Instagram," said Peter Hutton, director of global sports partnerships at Facebook, during a webinar hosted by the pay-TV group Eleven Sports and event…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Agencies, Digital, …
• Article # 183947
• Published on 25/05/20 at 16:04
©  Lagardère Sports and Entertainment
Lagardère Sports and Entertainment: new organization around two areas from 25/05/2020

"Lagardère Sports and Entertainment announces a new effective organization from today by refocusing on two areas: the first dedicated to domestic markets and the second dedicated to the development and growth of its activities," said the sports marketing agency on 25/05/2020. "The agency is…
Domain(s): Sponsors & Partners
• Category(ies): Agencies
• Article # 183904
• Published on 25/05/20 at 15:14
©  NBA
NBA: launch of a NBA Europe YouTube channel (interviews, original content, archives...)

"The National Basketball Association is launching an official YouTube channel to offer unique and suitable content for its fans in Europe," announced the NBA on 20/05/2020. "The new NBA Europe channel offers original content, with interviews of European players of the current generation…
Domain(s): Media
• Category(ies): Agencies, Digital, Authorities
• Article # 183836
• Published on 25/05/20 at 14:05
©  FC Cologne
Bundesliga: Rewe (retail and distribution) extends as shirt sponsor of 1. FC Köln until 2021-22

Rewe, a German retail group, has extended as the main shirt sponsor of 1. FC Köln (Bundesliga) for an additional season, until 2021-22, the German club announced on 22/05/2020. Rewe, whose headquarters are located in Cologne, enjoys the status of main partner (first level) of the German club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 183917
• Published on 25/05/20 at 13:14
©  Real Madrid CF
Ligue 1: Olympique Lyonnais "welcomes the resumption of LaLiga" in June 2020

"Olympique Lyonnais (Ligue 1 Conforama) welcomes the decision by Pedro Sánchez, (Prime Minister of Spain), as his government authorized the resumption of La Liga from 08/06/2020," the French club stated on 23/05/2020. "The week of (Monday) 08/06/2020, the resumption of major sporting and…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Legal
• Article # 183876
• Published on 25/05/20 at 12:15
©  Guinness Pro14
Rugby: CVC Capital Partners fund finalizes acquisition of 28% of the shares of Guinness Pro14

The Luxembourg-based investment fund CVC Capital Partners has acquired 28% of the Guinness Pro14 from Celtic Rugby DAC, indicated the company in charge of the competition on 22/05/2020. Celtic Rugby DAC, owned by the Irish, Scottish and Welsh Rugby Federations,  with the latter retaining 72% of…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Legal
• Article # 183874
• Published on 25/05/20 at 11:24
France: "I intend to recover money (for TV rights to European cups) very quickly" (P. Drahi, Altice)

"We have already paid (for the TV rights to the 2019-20 Champions League and the Europa League) €175m in July (2019) for the first part of the season, and we have paid in January an additional €175m for the second half of the season. The problem is, I haven't seen anyone play since mid-March…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Finance, …
• Article # 183797
• Published on 25/05/20 at 10:39
©  Club Atletico de Madrid
Atlético de Madrid: Herbalife extends as main shirt sponsor of the women's team until 2022-23

The American nutritional products brand Herbalife has extended as the main shirt sponsor of the women's team of Atlético de Madrid (Liga Iberdrola) for three seasons, the 2020-2023 period, on 20/05/2020. Herbalife also remains an official partner, nutritional supplier and nutritional advisor to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 183796
• Published on 25/05/20 at 09:59