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©  adidas
adidas: Kasper Rorsted (DEN, 58) extends as CEO for five years, until 31/07/2026

Kasper Rorsted ("Rørsted" in Danish, 58) has extended as CEO of adidas for a further five years, until 31/07/2026, announced the German group on 04/08/2020. "Kasper Rorsted has driven the implementation of our long-term strategy 'Creating the New' with great energy and success. He clearly left…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 190261
• Published on 06/08/20 at 09:35
©  NBA
Basketball: programme dedicated to sports betting on the NBA's OTT platform

NBA Digital, a digital subsidiary jointly managed by the NBA and Turner Sports, launched NBABet Stream, a programme focused on sports betting analysis, on the NBA League Pass (OTT offer), on NBA TV and on NBA.com (via subscription) on the occasion of the Oklahoma City Thunder - Denver Nuggets…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 190255
• Published on 05/08/20 at 17:29
©  DFL
DFL: German professional clubs adopt common protocols in the face of the Covid-19 pandemic

No tickets sold to fans of visiting clubs until 31/12/2020, no standing space in the stadiums until 31/10/2020, no sale of alcohol until 31/10/2020, and mandatory identification of spectators for being able to trace a possible chain of infection of Covid-19, these are the four measures adopted by…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 190219
• Published on 05/08/20 at 16:44
©  Bologna FC 1909
Serie A TIM: Draghetti and Moreno Renault dealerships extend as a partners of Bologna FC for 2020-21

The Draghetti and Moreno Renault automobile dealerships in the city of Bologna (ITA) have extended their partnerships with Bologna FC 1909 (Serie A TIM) "for the 2020-21 season," announced the Italian club on 31/07/2020. The partnership with the Draghetti and Moreno Renault dealerships…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 190222
• Published on 05/08/20 at 15:52
©  FC Internazionale Milano
Serie A TIM: Inter Milan launch official mini-programme on WeChat for its "Chinese fanbase"

FC Internazionale Milano (Serie A TIM) has launched a mini-programme with exclusive content for its "Chinese fanbase" on the WeChat instant messaging service, announced the club on 04/08/2020. WeChat, on which the club has been present since 2014, will host exclusive content with discounts…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 190202
• Published on 05/08/20 at 14:50
Sky: turnover of $4.079bn for the second quarter of 2020 (-12.9% at constant currency)

The British pay-TV operator Sky posted a turnover of $4.079bn (€3.63bn) in the second quarter of 2020 (from 01/04 to 30/06/2020), announced its parent company Comcast (a US media conglomerate and cable operator) on 30/07/2020. This figure is down 15.5% compared to the second quarter 2019 (-12.9…
Domain(s): Media
• Category(ies): Agencies, Finance, Marketing - Communication
• Article # 190201
• Published on 05/08/20 at 13:55
©  D.R.
LaLiga Santander: Nike extends as equipment supplier of Sevilla FC until 2021-22

Nike has extended its contract as the equipment supplier of Sevilla FC (LaLiga Santander) for an additional season and will therefore supply the club's kits until the end of 2021-22, announced the club on 08/04/2020. The American equipment manufacturer will continue to benefit from the status…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 190200
• Published on 05/08/20 at 13:08
©  UEFA
European cups: UEFA tribute to "key workers on the front lines" during the pandemic

"When UEFA's elite club competitions resume this week (behind closed doors), the shirts of every player will carry the words 'Thank You' in their team's chosen language - a symbol of European football's recognition of key workers for their tireless contributions on the front lines of the Covid-19…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 190166
• Published on 05/08/20 at 12:20
©  AS Monaco FC
AS Monaco FC: Triangle Interim (HR) extends and becomes a shoulder sponsor for 2020-2022

Triangle Interim, a French company specialised in human resources, has extended its partnership with AS Monaco FC (Ligue 1 Uber Eats) and will now be featured on the shoulder of the club's shirts (no longer on the sleeve) for two more seasons (2020-2022), announced the club on 04/08/2020…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 190165
• Published on 05/08/20 at 11:39
©  D.R.
Exclusive Middle East: "The whole Gulf views sport as an advantage and an asset" (Jean-Baptiste Guégan)

"The whole Gulf now regards sport as an advantage and an asset. The Persian Gulf has been the place where new sports soft power strategies have been emerging for several years. More than China, Turkey or the United States, the peninsula shows us how to use and instrumentalize sport for other…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Stadiums, Sponsors - Partners, …
• Article # 190173
• Published on 05/08/20 at 10:56