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©  Atalanta BC
Serie A: Saucony (footwear) partner of Atalanta BC for 2020-21, U-Power (workwear) ends partnership

Saucony Originals, a US footwear and apparel manufacturer, has become the "official sneakers partner" of Atalanta BC (Serie A TIM) for the 2020-21 season, according to the Italian club on 28/08/2020. As an official partner, Saucony Originals, will equip the club with its sneakers and "already…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 191639
• Published on 31/08/20 at 17:44
©  ASSE
Ligue 1 Uber Eats: ZEbet (betting), shorts sponsor of AS Saint-Étienne for 2 seasons (2020-2022)

ZEbet, a sports betting platform belonging to the Maltese group ZEturf, the second largest online horse betting platform in France, has renewed and expanded its partnership with AS Saint-Étienne (Ligue 1 Uber Eats) and has become the club's front shorts sponsor for two seasons (2020-2022)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 191594
• Published on 31/08/20 at 13:29
©  MPG
France: Mon Petit Gazon new partnerships with Allianz (insurance) and Uber Eats (home delivery)

Allianz France, the French subsidiary of the German insurance company, and Uber Eats, a home meal delivery application, have become partners of Mon Petit Gazon (MPG) and each obtain the naming rights to a fantasy league bonus for the season 2020-21, MPG announced on 26/08/2020. "We wanted to…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 191575
• Published on 31/08/20 at 10:41
©  Konami
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 191481
• Published on 28/08/20 at 13:44
©  D.R.
Spain: decree-law to ban advertising for betting companies to be "approved in October 2020"

"Thanks to a royal decree-law that will be approved in October 2020, we will ban advertising for sports betting operators on football club jerseys," stated Alberto Garzón, Spanish Minister of Consumer Protection, on Spanish television (la Sexta, Atresmedia), on 27/08/2020. The text of this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting, Authorities, …
• Article # 191487
• Published on 28/08/20 at 12:20
©  Sevilla FC
LaLiga Santander: EverFX (Forex trading) renews partnership with Sevilla FC until the end of 2020-21

EverFX, a Cypriot Forex trading platform belonging to ICC Intercertus Capital Group based in the Cayman Islands (UK), has renewed its partnership as a shorts sponsor of Sevilla FC (LaLiga Santander) on 27/08/2020. The original partnership signed on 18/01/2019, which was due to last until the end…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 191474
• Published on 28/08/20 at 11:55
©  Manchester City FC
Manchester City: Puma launches third kit that pays tribute to the city's music and fashion culture

The German brand Puma has activated its partnership with Manchester City FC (Premier League) and has launched a 2020-21 third kit for the men's, women's and youth teams that pays tribute to the music and fashion culture of the city of Manchester (ENG), announced the club on 27/08/2020. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 191430
• Published on 28/08/20 at 09:50
©  Konami
Serie A TIM: Konami (video games) succeeds EA Sports as a partner of AS Roma from 2020-21

Konami, a Japanese video game publisher, is to become the exclusive "football video games partner" of AS Roma (Serie A TIM) from 2020-21 as part of a "long-term agreement," announced the Roman club on 27/08/2020. Konami succeeds EA Sports (USA), AS Roma's partner for the 2018-2020 cycle. Konami…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 191433
• Published on 27/08/20 at 16:55
©  RC Strasbourg Alsace
RC Strasbourg Alsace: Athéo Ingénierie (IT solutions), shorts sponsor for 2020-2023

Athéo Ingénierie (IT solutions) has renewed and extended its partnership with RC Strasbourg Alsace (Ligue 1 Uber Eats) by becoming a back shorts sponsor of the club for three seasons (2020-2023), on 21/08/2020. Athéo Ingénierie will continue to benefit from the status of "official sponsor"…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 191107
• Published on 27/08/20 at 14:50
©  D.R.
Premier League: HollyFrontier (oil) extends partnership with Liverpool from 2020-21

HollyFrontier, an American group specialised in petroleum refinery, has extended and expanded its partnership with Liverpool FC (Premier League) from 2020-21 as part of a multi-year agreement, announced the 2019-20 English champions on 26/08/2020. As an "official global partner" (fifth level)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 191368
• Published on 27/08/20 at 11:25