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©  D.R.
Premier League: Umbro extends as equipment supplier of West Ham United FC beyond 2022-23

Umbro has extended as a partner and equipment supplier with West Ham United FC (Premier League) beyond 2022-23, according to the London club on 29/06/2020. Under the terms of this agreement, the English-based equipment manufacturer will support all the club's teams (men, women and juniors)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 187104
• Published on 30/06/20 at 12:31
©  D.R.
USA: Amazon obtains naming rights to Seattle's future stadium the "Climate Pledge Arena"

Amazon has obtained from Oak View Group the naming rights for a future 18,100-seat stadium (17,100 for Hockey games) in Seattle (Washington State, USA), which will host the city's NHL franchise and the Seattle Storm (WNBA), according to the American e-commerce group on 25/06/2020. Rather than…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 187086
• Published on 30/06/20 at 11:49
©  D.R.
Borussia Mönchengladbach: Flatex (broker) succeeds Postbank as main shirt sponsor (2020-2023)

Flatex, a German broker based in Frankfurt, has become a main partner (first level) and main shirt sponsor of Borussia Mönchengladbach (Bundesliga) for three seasons (2020-2023), announced the club during the presentation of its new 2020-21 home shirt (Puma) on 29/06/2020. Flatex succeeds…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 187087
• Published on 30/06/20 at 11:15
©  D.R.
Ligue 1: adidas succeeds Nike as equipment supplier of Stade Brestois from 2020-21

adidas will once again become the official equipment supplier of Stade Brestois 29 (Ligue 1 Uber Eats) from 2020-21 as part of a multi-year agreement, according to the French club which celebrated its 70th anniversary on 26/06/2020. The German brand succeeds Nike, equipment supplier of Stade…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 186911
• Published on 30/06/20 at 09:35
©  D.R.
esports: British team Fnatic and Gucci (fashion house) launch a co-branded watch and video game

Gucci, an Italian company specialised in luxury fashion and leather goods belonging to the Kering group, has launched a collaboration with the esports organisation Fnatic and has presented a co-branded watch in the colours of the British team on 25/06/2020. Around one hundred watches are on sale…
Domain(s): Sponsors & Partners
• Category(ies): Merchandising - Licensing, esport - gaming
• Article # 186891
• Published on 29/06/20 at 17:40
©  D.R.
Aston Villa FC: Cazoo (vehicle e-commerce), main shirt sponsor from 2020-21

Cazoo, a British vehicle e-commerce platform, has become a principal partner (1st tier) and main shirt sponsor of Aston Villa FC (Premier League) from 2020-21 as part of a "multi-year partnership," announced the club on 29/06/2020. The agreement applies to all Aston Villa teams (men, women and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 187009
• Published on 29/06/20 at 14:50
©  D.R.
LaLiga Santander: Joma extends as equipment supplier of CD Leganés for two seasons (2020-2022)

Joma has extended its contract with Club Deportivo Leganés (LaLiga Santander) for two seasons (2020-2022), announced the club on 25/06/2020. The Spanish equipment manufacturer has been supplying CD Leganés kits since 2011-12. Joma was previously the Spanish club's equipment supplier for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 186904
• Published on 29/06/20 at 11:25
©  D.R.
Ligue 1: Groupe Bastide (healthcare), main shirt sponsor of Nîmes Olympique from 2020-21

Groupe Bastide, a French company based in the Gard department and specialised in home healthcare services, has become a premium partner and main shirt sponsor of Nîmes Olympique (Ligue 1 Conforama) from 2020-21 as part of a multi-year agreement, announced the club on 26/06/2020. Groupe Bastide…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 186903
• Published on 29/06/20 at 10:00
©  Guillaume Perret/M2A
Exclusive Merchandising: "Derivative products, one of the only links with clubs during Covid" (G. Valéry, M2A)

"Our activity has experienced a historic slowdown due to the absence of sports spectacles (due to the Covid-19 crisis). During this period, some online club shops did not stop operating. Derivative products were one of the only links with clubs during this period," said Geoffroy Valéry, president…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 186787
• Published on 29/06/20 at 09:50
©  UEFA
UEFA launches a tender for the licensing rights to 11 product categories for 2021-2024

UEFA has launched its call for tenders for the creation of its licensed branded products for its club competitions over the 2021-2024 cycle, announced the body on 23/06/2020. According to UEFA, "the (11) categories are: • Main watch (official licensed watch partner) • White label watch (no…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 186892
• Published on 26/06/20 at 15:40