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©  D.R.
Ligue 1 Conforama: Le Coq Sportif extends as AS Saint-Étienne's equipment supplier for 2020-2025

Le Coq Sportif has extended as the official equipment supplier of AS Saint-Étienne (Ligue 1 Conforama) for a new five-season cycle from 2020-21 (2020-2025), announced the two parties on 04/06/2020. Le Coq Sportif will continue to benefit from the status of major partner, the first level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 184922
• Published on 05/06/20 at 15:40
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 184930
• Published on 05/06/20 at 13:55
©  D.R.
Covid-19: CroisiEurope will not extend its partnership with RC Strasbourg after 2019-20

CroisiEurope, an Alsace-based company specialised in river, sea and coastal cruises, will not be extending its partnership with RC Strasbourg Alsace after 2019-20, announced Marc Keller, president of the club, in the French sports daily L'Équipe on 04/06/2020. "The overwhelming majority (of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 184800
• Published on 05/06/20 at 11:19
©  Nike
Death of George Floyd: sports equipment manufacturers demand justice

Nike has posted a video on its social networks on 29/05/2020 entitled "For Once, Don't Do It", which states "For once, don't do it. Don't pretend there’s not a problem in America" in response to the death of George Floyd, the 46-year-old African-American who died from suffocation during his arrest…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 184770
• Published on 04/06/20 at 17:50
©  D.R.
Germany: Interwetten (betting) extends as a partner of TSG Hoffenheim and VfL Wolfsburg (2020-2023)

Interwetten, a Maltese sports betting and gambling operator, has extended its partnerships with VfL Wolfsburg and TSG 1899 Hoffenheim for three additional seasons from 2020-21 (2020-2023), according to the two Bundesliga clubs on 04/06/2020. Interwetten, a partner of TSG Hoffenheim since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 184824
• Published on 04/06/20 at 15:30
©  Uniqlo
Forbes: Roger Federer world's highest-paid athlete (€95.6m), ahead of C. Ronaldo and L. Messi

Tennis player Roger Federer is the world's highest-paid athlete with a total of $106.3m (€95.6m) in earnings between 01/06/2019 and 01/06/2020, according to the American magazine Forbes on 29/05/2020. The Swiss national is the first tennis player to take first place in this ranking since its…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 184627
• Published on 03/06/20 at 12:14
©  Girondins_Bistro Régent
Covid-19: Bistro Régent (restaurant chain) maintains its partnership with FC Girondins de Bordeaux

The restaurant chain Bistro Régent will remain a major partner and main shirt sponsor of FC Girondins de Bordeaux (Ligue 1 Conforama), according to the French club on 29/05/2020. "FC Girondins de Bordeaux and the Bistro Régent company have agreed to continue to apply the partnership contract…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 184520
• Published on 03/06/20 at 09:34
©  D.R.
Turkey: Beko (home appliances) main shirt sponsor of Besiktas JK for 2020-2022 (€2.76m/year)

Beko, a Turkish household appliances group, has extended its partnership with Besiktas JK (Süper Lig) and has become the Turkish club's main shirt sponsor for 2020-2022. The agreement is worth ₺21m (Turkish lira/€2.76m) per year, according to Turkish media reports. Beko succeeds Vodafone…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 184522
• Published on 02/06/20 at 14:30
©  Infront
"Space for engagement with fans not at the stadium through digital technology" (B. Marty, Infront)

"I think this transition (the Covid-19 crisis) has shown us there is a lot of space for engagement with fans not at the stadium through digital technology," said Bruno Marty, senior vice-president in charge of professional sports at the agency Infront to CNN Money Switzerland on 27/05/2020…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 184490
• Published on 02/06/20 at 11:59