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©  NBA 2K League
eSports: GameStop, Jostens, SAP and Tissot, part of the 13 partners of the 2020 NBA 2K League

GameStop (video games and electronic hardware), Jostens (souvenir manufacturer), SAP (software) and Tissot (watches) have become partners of the 2020 NBA 2K League, the official eSports competition of the NBA on the NBA 2K game, announced the body on 12/06/2020. The NBA 2K League now has 13…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 185850
• Published on 17/06/20 at 10:50
©  D.R.
Premier League: iPRO Sport (isotonic drinks), partner of West Ham United FC (2019-2022)

iPRO Sport, a British isotonic drinks company (without fructose, artificial flavours, colours or sweeteners), has become an official partner of West Ham United FC (Premier League) from 2019-20 and until the end of 2021-22, announced the London club on 15/06/2020. The agreement, which covers the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 185899
• Published on 16/06/20 at 16:00
©  d.R
LaLiga Santander: Dione Ice Cream, CD Leganés sleeve sponsor (2019-20) then shorts sponsor (2020-21)

Dione Ice Cream, a Lithuanian ice cream manufacturer, has become an official partner of Club Deportivo Leganés (LaLiga Santander) for the end of the 2019-20 season as well as for 2020-21, announced the club on 15/06/2020. As part of this agreement, the brand will be the club's sleeve sponsor for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 185851
• Published on 16/06/20 at 11:40
Sport Index study: TV rights market will decline according to 52% of the professionals questioned

The TV rights market in France will decline over the next 12 to 24 months, according to 52.3% of professionals in the sports, media, communication and sponsorship sector who responded to the Sport Index study (from 01 to 11/06/2020), the results of which were published on 12/06/2020. In contrast…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 185787
• Published on 15/06/20 at 17:40
©  AFC Bournemouth
AFC Bournemouth: Vitality UK (insurance), main shirt sponsor for the end of the 2019-20 season

Vitality UK, a British health and life insurance group, has extended its agreement with AFC Bournemouth (Premier League) and become the club's main shirt sponsor for the remainder of the 2019-20 season, according to the club on 13/06/2020. Vitality has held the naming rights to the club's stadium…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 185759
• Published on 15/06/20 at 15:08
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 185630
• Published on 12/06/20 at 16:40
©  CD Leganés
LaLiga Santander: Vitaldent (dental clinics) shorts sponsor of CD Leganés for the end of 2019-20

Vitaldent, a Spanish network of dental clinics, has become a partner and shorts sponsor of Club Deportivo Leganés (LaLiga Santander) for the end of the 2019-20 season, with an extension optional (for an unspecified period of time), announced the club on 10/06/2020. Vitaldent has the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 185540
• Published on 12/06/20 at 10:55
©  Sportfive
SPORTFIVE: "An opportunity to reinforce where we've come from and where we plan to go" (S. Felsing)

"The acquisition via HIG presented itself as the perfect opportunity for this rebrand. Of course, the turn away from the Lagardère Group made a name change mandatory, however from an internal point, we have been already restructuring and adapting our company's strategy moving forward, before the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Agencies, Essentials Sponsors & Partners
• Article # 185440
• Published on 12/06/20 at 10:20
Coppa Italia: Coca-Cola (beverages) acquires naming rights for the 2020 final

The Coca-Cola Company, a US beverage manufacturer, has extended its agreement with Lega Serie A and acquired the naming rights to the 2019-20 Coppa Italia Cup final, announced the body on 11/06/2020. The 2019-20 "Coppa Italia Coca-Cola" final is scheduled on Wednesday 17/06/2020 at the Stadio…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 185499
• Published on 11/06/20 at 17:45
©  SS Lazio
Serie A TIM: Lazio, HQ Bet regional partner in Asia until 2022 + launch of WeChat and Weibo accounts

HQ Bet, a Chinese betting and entertainment company has become an official betting partner of Societa Sportiva Lazio (Serie A TIM) in Asia and a regional partner of the club in China "until 2022," announced the Italian club on 05/06/2020. Italian football clubs have been unauthorised to sign…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 185461
• Published on 11/06/20 at 15:30