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©  D.R.
Real Betis: Betway (betting) succeeds easyMarkets (forex) as shirt sponsor (2020-2022)

Betway, a sports betting operator based in Guernsey and Malta, has become a partner and main shirt sponsor of Real Betis Balompié (LaLiga Santander) for two seasons (2020-2022), the club announced on 10/08/2020. The agreement covers all of the club's teams. Betway enjoys the status of main…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 190523
• Published on 12/08/20 at 16:19
©  D.R.
Premier League: SBOTOP (betting) Leeds United main shirt sponsor from 2020-21

SBOTOP, a brand of the betting operator Celton Manx Group, has become a partner and main shirt sponsor of Leeds United FC from 2020-21 in multi-year deal, the club promoted to Premier League announced on 10/08/2020. The Isle of Man-based company enjoys major partner status, the first level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 190552
• Published on 12/08/20 at 14:44
©  AC Milan
AC Milan: Banco BPM (bank) becomes main shirt sponsor of the women's team for 2020-2023

Banco BPM, an Italian banking group, is expanding its partnership with AC Milan to become the main shirt sponsor of the senior women's team (Serie A TIMvision) for three seasons (2020-2023), the club announced on 08/10/2020. Banco BPM has been a partner of AC Milan since 2013-14. Banco BPM…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 190514
• Published on 12/08/20 at 12:09
©  Activision
Activision Blizzard: Tony Petitti (ex-MLB) appointed president in charge of sports and entertainment

Tony Petitti has left his position at MLB, and had been named president of sports and entertainment at Activision Blizzard, the video game developer, publisher and distributor said on 10/08/2020. He takes office on 17/08/2020, will report to CEO Bobby Kotick and "will oversee esports, consumer…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 190583
• Published on 12/08/20 at 11:29
©  D.R.
Atalanta BC: a loan of €40m contracted with Intesa Sanpaolo for the renovation of the stadium

Intesa Sanpaolo, Italian bank born from the merger of SanPaolo IMI and Banca Intesa in 2007, has become the banking partner of Atalanta BC (Serie A TIM) from 2020-21, announced the club on 11/08/2020. This multifaceted partnership covers the club's youth teams, the naming of a stand at the Gewiss…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 190574
• Published on 12/08/20 at 10:50
©  D.R.
Deal tracker: naming rights partnerships for football competitions (leagues and cups)

Please find in the infographic below the main naming rights partnerships for football competitions concluded by federations, leagues and regulatory bodies in Europe and worldwide, collected by News Tank Football, since 07/01/2019. The infographic also allows for filtering by league, country…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 190529
• Published on 11/08/20 at 14:59
©  D.R.
Borussia Mönchengladbach: Sonepar (FRA) succeeds H-Hotels as sleeve sponsor from 2020-21

Sonepar, a group specializing in the distribution of electrical equipment, is expanding its partnership with Borussia Mönchengladbach (Bundesliga) to become the shirt sleeve sponsor from 2020-21, announced the German club on 07/08/2020. The agreement would relate to an annual allocation of €2.5m…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 190456
• Published on 11/08/20 at 12:04
©  D.R.
Ligue 1 Uber Eats: Hisense (electronics) Paris Saint-Germain global partner for 2020-2023

Hisense, a Chinese electronics group (telephony, televisions, household appliances), becomes a "global partner" of Paris Saint-Germain (Ligue 1 Uber Eats) for three seasons (2020-2023), announced the club on 10/08/2020. Hisense enjoys the status of official partner, the third level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 190448
• Published on 11/08/20 at 10:54
©  Parma Calcio
Serie A TIM: Cetilar (pain cream) extends as main shirt sponsor of Parma Calcio for 2020-21

Cetilar, a pain reliever cream from the Italian pharmaceutical group PharmaNutra, has extended as main shirt sponsor of Parma Calcio 1913 (Serie A TIM) for a fourth consecutive season, announced the Italian club on 04/08/2020. For 2020-21, Cetilar will continue to enjoy the status of main…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 190410
• Published on 10/08/20 at 12:14
©  D.R.
Ligue 1 Uber Eats: ParionsSport (FDJ) extends partnerships with Marseille and Lyon for 2020-2022

ParionsSport, the brand of the French sports betting operator La Française des Jeux, has extended its partnerships with Olympique de Marseille and Olympique Lyonnais (Ligue 1 Uber Eats) for two additional seasons (2020-2022), announced the clubs on 07/08/2020. ParionsSport continues to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 190396
• Published on 10/08/20 at 11:24