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©  Macron
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 190387
• Published on 07/08/20 at 15:34
©  FFF
FFF: partnership with Orange to "sponsor and support" amateur football clubs

Orange, a French telecommunications group, is activating its partnership with the French Football Federation by launching an operation to "sponsor and support" amateur football clubs, the group announced on 05/08/2020. "To benefit from advantages on children's football team jerseys, all you…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 190341
• Published on 07/08/20 at 14:34
©  D.R.
Premier League: Cadbury (Mondelēz) global partner of Chelsea FC from 2020-21

Cadbury, a chocolate bar brand belonging to the American confectionery manufacturer Mondelēz International (Oreo, Toblerone...), has become a global partner and the "official chocolate partner" of Chelsea FC (Premier League) from 2020-21 as part of a multi-year agreement, announced the English…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 190304
• Published on 07/08/20 at 10:10
©  D.R.
Serie A TIM: Macron succeeds Joma as UC Sampdoria's equipment supplier for 6 seasons (2020-2026)

The Italian brand Macron has become the equipment supplier of Unione Calcio Sampdoria (Serie A TIM) for six seasons (2020-2026), announced the club on 05/08/2020. "Under the new agreement, Macron will supply kit for the team and staff, as well as a wide range of club merchandise." Macron has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 190263
• Published on 06/08/20 at 16:40
©  LaLiga
LaLiga: Puma presents official balls for 2020-21 including one dedicated to El Clásico and derbies

Puma has presented the two official balls for the 2020-21 LaLiga Santander and LaLiga SmartBank seasons, announced LaLiga on 06/08/2020. The first Puma ball named "Accelerate", whose dominant colour is white, will be used for the majority of matches in the Spanish championships. The…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 190301
• Published on 06/08/20 at 15:39
©  D.R.
Paris Saint-Germain: Hubside to create a tifo with the help of fans for the resumption of Ligue 1

Hubside, a French website creation service belonging to the SFAM group (insurance broker), has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) in order to "create the first collaborative tifo" for the first matchday of the 2020-21 French Championship between Paris…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 190171
• Published on 06/08/20 at 14:39
©  FC Bayern
FC Bayern Munich: Wangkanai (sugar) extends as a regional partner for Thailand (2020-2026)

Wangkanai, a Thai sugar producer, has extended as regional partner of FC Bayern Munich (Bundesliga) in Thailand for six seasons (2020-2026), announced the German club on 04/08/2020. The original partnership between the two entities dates back to 13/01/2016. Wangkanai remains a regional partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 190282
• Published on 06/08/20 at 13:39
©  Pro League
Belgium: bwin, new betting partner of the Pro League, acquires betting streaming rights via Eleven

The audiovisual group Eleven Sports Belgium (subsidiary of Eleven), has concluded two sub-licensing agreements for the broadcasting rights, in Belgium, to the Pro League, on 04/08/2020. The first concerns bwin, a sports betting operator based in Gibraltar and belonging to the British group…
Domain(s): Sponsors & Partners, Media
• Category(ies): Agencies, Betting, Sponsors - Partners
• Article # 190283
• Published on 06/08/20 at 12:00
©  adidas
adidas: Kasper Rorsted (DEN, 58) extends as CEO for five years, until 31/07/2026

Kasper Rorsted ("Rørsted" in Danish, 58) has extended as CEO of adidas for a further five years, until 31/07/2026, announced the German group on 04/08/2020. "Kasper Rorsted has driven the implementation of our long-term strategy 'Creating the New' with great energy and success. He clearly left…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 190261
• Published on 06/08/20 at 09:35
©  NBA
Basketball: programme dedicated to sports betting on the NBA's OTT platform

NBA Digital, a digital subsidiary jointly managed by the NBA and Turner Sports, launched NBABet Stream, a programme focused on sports betting analysis, on the NBA League Pass (OTT offer), on NBA TV and on NBA.com (via subscription) on the occasion of the Oklahoma City Thunder - Denver Nuggets…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 190255
• Published on 05/08/20 at 17:29