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©  AC Milan
esports: AC Milan launches a section in collaboration with the Italian organisation Qlash

AC Milan (Serie A TIM) has launched an esports section in collaboration with Qlash, a "leading" Italian esports organisation, announced the club on 02/11/2020. AC Milan Qlash will take part in the "eSerie A TIM", the official esports competition of the Italian League (see below) as well as in "all…
Domain(s): Clubs
• Category(ies): esport - gaming
• Article # 198246
• Published on 03/11/20 at 16:09
©  LaLiga
2020-21 LaLiga Santander: a cumulative audience of 3.9 million viewers in Spain for Matchday 8

The 10 games on Matchday 8 of the 2020-21 LaLiga Santander season, played behind closed doors from 31/10 to 02/11/2020, posted a cumulative audience of 3.932 million viewers in Spain (3.507 million on the Movistar LaLiga pay-TV channels and 425,000 on the free-TV channel Gol) according to data…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 198247
• Published on 03/11/20 at 15:29
2020-21 Bundesliga: a cumulative audience of 3.7 million viewers for Matchday 6 on Sky Deutschland

Seven of the nine games on Matchday 6 of the 2020-21 Bundesliga season, played from 30/10 to 02/11/2020, posted a cumulative audience of 3.776 million viewers on the channels of the pay-TV operator Sky Deutschland, according to the data from the German audience measurement institutes AGF and…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 198218
• Published on 03/11/20 at 14:49
Belgium: telco Proximus offers an "interactive video player" from On Rewind (football matches)

The Belgian telecommunications operator Proximus has entered into a partnership with On Rewind, "in order to offer its All Sports customers (sport TV package) a new and innovative experience on its Proximus Pickx application", announced the latter, a French company specializing in the development…
Domain(s): Media
• Category(ies): Agencies
• Article # 198219
• Published on 03/11/20 at 13:19
©  LFP
LFP: "Football is good for BKT" Indian brand makes first assessment of its sponsorship agreements

"Football is good for BKT. Surveys show that brand awareness has increased significantly," said the Indian group Balkrishna Industries Ltd. (BKT) on 02/11/2020. The (B2B) manufacturer of off-road tyres has made an initial assessment of its investments in French football, after becoming title…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 198186
• Published on 03/11/20 at 12:20
©  FC Bayern Munich
Bundesliga: Facebook, Twitter and Instagram accounts of the 18 clubs (November 2020)

The 18 clubs competing in the 2020-21 Bundesliga season have nearly 137 million fans on Facebook, Twitter and Instagram, according to data collected by News Tank Football on 01/11/2020. The Bundesliga is the fourth most popular Top 5 league on these three social networks combined, behind the…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Authorities, Digital, …
• Article # 198172
• Published on 03/11/20 at 11:20
©  NTF
Sep/Oct 2020: Interviews by News Tank Football (Mediapro, Uber Eats, Neo/Eleven, OneFootball)

Please find below a selection of recent News Tank Football interviews, including extended conversations with: • Arnaud Simon, managing director of the sports media consultancy In&Out Stories and former director of Eurosport France • Jean-Michel Roussier, editorial director of Mediapro Sport…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Stadiums
• Article # 198181
• Published on 03/11/20 at 10:49
©  OM
Ligue 1 Uber Eats: Olympique de Marseille and Twitch strengthen partnership with "new content"

Olympique de Marseille (Ligue 1 Uber Eats) and Twitch, a streaming platform specialised in video games, are strengthening their partnership by offering new and original content as part of a distribution agreement, announced the French club on 30/10/2020. "Twitch and OM are strengthening their…
Domain(s): Clubs, Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 198166
• Published on 03/11/20 at 10:15
©  Manchester United FC
Premier League: Manchester United launches an official account on the social network TikTok

Manchester United FC (Premier League) has launched an official account on the video sharing platform TikTok "with a mission to inspire and entertain millions of fans worldwide with exclusive behind-the-scenes content, engaging hashtag challenges and thrilling action moments," announced the club on…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 198119
• Published on 03/11/20 at 09:35
©  S. Guiochon / OL
TV/LFP rights: "We are hanging by a thread for the economy of the clubs and FFF" (J-M Aulas, OL)

"I am more than worried (to see Mediapro not paying what it owes to the LFP for the TV rights to Ligue 1 and Ligue 2). We are hanging by a thread for the economy of the clubs and of the FFF because part of the TV rights finance amateur football. There is great concern, it will be necessary to show…
Domain(s): Clubs
• Category(ies): Agencies, Ticketing, Finance, …
• Article # 197945
• Published on 02/11/20 at 17:14