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©  D.R.
Sport UnlimiTECH: "Finding the right balance with digital at stadiums" (S. Commandeur, GL events)

"Digitalisation is good, but we need to refocus on the target rather than on the digital medium. In rugby, the public is a little less young than in football, a little more resistant to change. On the other hand, it's an audience that stays longer at the stadium, that consumes. We have therefore…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Digital, Marketing - Communication, …
• Article # 246592
• Published on 29/03/22 at 09:40
©  KM
FFF/marketing: Kylian Mbappé opened a debate on the rights and obligations of international players

By refusing to take part in a marketing operation aimed at the FFF's partners - Volkswagen, Uber Eats, Orange, Xbox (Microsoft), The Coca-Cola Company, Konami - at the National Football Centre in Clairefontaine (Yvelines) with all the players of the French football team, Kylian Mbappé (Paris…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Activation, Authorities, Legal, …
• Article # 246609
• Published on 28/03/22 at 17:55
©  QatarEnergy
Qatar 2022: QatarEnergy (gas) becomes the seventh and last "FIFA partner" for the World Cup

QatarEnergy, a Qatari company specialised in the supply of liquefied natural gas, has become a "FIFA partner" and therefore a partner of the 2022 World Cup in Qatar, announced FIFA on 27/03/2022. The competition will take place in eight stadiums in the Persian Gulf emirate from 21/11 to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 246587
• Published on 28/03/22 at 17:40
©  Verheyden Avocats
FFF: "Kylian tries to have a clear line in his choices" (D. Verheyden, lawyer for Kylian Mbappé)

"It is important that the players are in tune with the advertisements they are involved in. They are role models for their young audience. This role must be handled with care. After the World Cup (won by the French team in Russia in 2018), Kylian has tried, despite the incredible number of offers…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 246575
• Published on 28/03/22 at 17:00
©  DFB
Germany - Israel (friendly): 6.37 million viewers in Germany on RTL (audience share: 24.5%)

Germany - Israel (2-0), a friendly match, drew an average of 6.37 million viewers in Germany on the public TV channel ZDF on Saturday 26/03/2022 (kick-off 20:45 CET), according to data from the audience measurement institute AGF. This figure represented an audience share of 24.5%. Armenia …
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 246572
• Published on 28/03/22 at 16:20
©  Canal+
Formula 1: 1.42 million viewers in France for the Saudi Arabian Grand Prix on Canal+

The Formula 1 Saudi Arabian Grand Prix, the second race of the 2022 season, won by Dutchman Max Verstappen (Red Bull Racing), drew an average of 1.42 million viewers in France, with a peak audience of 1.62 million during the last lap, on the French pay-TV channel Canal+ on Sunday 27/03/2022 (race…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 246570
• Published on 28/03/22 at 15:30
©  TF1
Rugby/USA: a budget of $500m to host the 2031 and 2033 World Cups

"The forecasted expense (for the Men's and Women's Rugby World Cups, 2031 and 2033) is generally understood in the half billion-dollar mark (€450m)," said Jim Brown, chair of the USA Rugby Bid Committee, on 24/03/2022, which specified that discussions are underway with 28 potential host cities and…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Finance, Stadiums
• Article # 246563
• Published on 28/03/22 at 14:40
©  RFEF
Spain - Albania (friendly): 3 million viewers in Spain on La 1 (TVE)

Spain - Albania (1-0), a friendly match for the Spanish national team, drew an average of 3.055 million viewers in Spain, on the public TV channel La 1 (RTVE), on Saturday 26/03/2022 (kick-off at 19:45 CET), according to data from the audience measurement institute Kantar. This figure represented…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 246557
• Published on 28/03/22 at 14:00
©  D.R.
Exclusive Training: "The best academies have very clear ideas of their identity" (S. Marasović, LTT Sports)

"The best academies have very clear ideas of their identity, their philosophy, with everything clarified, not only concerning the academy but across the whole club. Then they manage to transfer their philosophy to the pitch, to the staff and to the all employees within the club. All humans…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Clubs, Stadiums, …
• Article # 246535
• Published on 28/03/22 at 12:40
©  D.R.
Sport UnlimiTECH: "Collecting segmented data to adapt to the public" (D. Banget, Olympique Lyonnais)

"Between 2015 and 2018, we fulfilled the promise of a connected stadium at Groupama Stadium and since 2018, we have been in operation mode for the venue and growth linked to OL Vallée. The objective is to have 3 to 4 million visitors on site per year within three to four years. We therefore have…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Stadiums
• Article # 246515
• Published on 28/03/22 at 11:40