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©  DAZN
Spain: Movistar (Telefonica) enters distribution agreement with DAZN for the broadcasting of LaLiga

The Spanish telecoms operator Telefonica has entered into a non-exclusive distribution agreement, for its pay-TV package Movistar Plus+, with the OTT platform DAZN for its upcoming DAZN LaLiga package in Spain over the 2022-2027 cycle, announced the two groups on 29/03/2022. Telefonica and DAZN…
Domain(s): Media
• Category(ies): Rights Acquisitions, Marketing - Communication, Media
• Article # 246714
• Published on 29/03/22 at 15:50
©  Monoprix
"The partnership with Paris FC marks the beginning of sports sponsorship for our group" (Monoprix)

"Our partnership with Paris FC marks the beginning of sports sponsorship for Monoprix. The group chose Paris FC to initiate this process because many of its shops are located in the Paris region, which will allow a large number of customers to benefit from the advantages of this sports…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 246708
• Published on 29/03/22 at 14:50
©  Acronis
West Ham United FC: fifth Premier League club to partner with Acronis (cyber security)

Acronis, a Swiss-Singapore-based computer storage and data protection company, has become an official partner of West Ham United FC (Premier League) from 2021-22 as part of a multi-year agreement, announced the club on 28/03/2022. Acronis has the status of official partner, the third level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 246702
• Published on 29/03/22 at 14:16
©  Cadiz CF
Cádiz CF: partnership with LaLiga Football Schools to develop grassroots football in India

Cádiz CF (LaLiga Santander) is partnering with "LaLiga Football Schools", the Spanish Professional League's grassroots football development programme in India, to participate in the "administration of the programme, which imparts technical training to youth and trainers, and further developmental…
Domain(s): Clubs
• Category(ies): Game - pitch, Marketing - Communication, Stadiums
• Article # 246674
• Published on 29/03/22 at 12:30
©  ASO
Tour de France: Strava (app), partner of the men's and women's races for three years (2022-2024)

Strava, a mobile application and platform for recording sports activities via GPS, has entered into a three-year partnership with the Tour de France and the Tour de France Femmes avec Zwift, according to Amaury Sport Organisation (ASO), the organising company of the two events, on 29/03/2022…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 246669
• Published on 29/03/22 at 11:40
©  AS Monaco
Sport UnlimiTECH: "We treat esports players the same as our footballers" (S. Rémoussin, AS Monaco)

"We treat our esports players in the same way as our professional footballers, whether in terms of nutrition, preparation, psychological support, emotional management, or career management," said Simon Rémoussin, head of esports at AS Monaco FC, at Sport UnlimiTECH Nice on 24/03/2022. Simon…
Domain(s): Clubs
• Category(ies): Digital, Authorities, esport - gaming
• Article # 246645
• Published on 29/03/22 at 11:00
©  LFP
Commercial company: "PSG's solidarity, a key element of the distribution agreement" (J-P. Caillot)

"Paris Saint-Germain has shown solidarity so that the Ligue de Football Professionnel can then present the clubs with a distribution key that suits them. This was a key element," said Jean-Pierre Caillot, president of Stade de Reims (Ligue 1 Uber Eats) and the Collège de Ligue 1, to News Tank…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Stadiums, Finance, …
• Article # 246629
• Published on 29/03/22 at 10:20
©  D.R.
Sport UnlimiTECH: "Finding the right balance with digital at stadiums" (S. Commandeur, GL events)

"Digitalisation is good, but we need to refocus on the target rather than on the digital medium. In rugby, the public is a little less young than in football, a little more resistant to change. On the other hand, it's an audience that stays longer at the stadium, that consumes. We have therefore…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Digital, Marketing - Communication, …
• Article # 246592
• Published on 29/03/22 at 09:40
©  KM
FFF/marketing: Kylian Mbappé opened a debate on the rights and obligations of international players

By refusing to take part in a marketing operation aimed at the FFF's partners - Volkswagen, Uber Eats, Orange, Xbox (Microsoft), The Coca-Cola Company, Konami - at the National Football Centre in Clairefontaine (Yvelines) with all the players of the French football team, Kylian Mbappé (Paris…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Activation, Authorities, Legal, …
• Article # 246609
• Published on 28/03/22 at 17:55
©  QatarEnergy
Qatar 2022: QatarEnergy (gas) becomes the seventh and last "FIFA partner" for the World Cup

QatarEnergy, a Qatari company specialised in the supply of liquefied natural gas, has become a "FIFA partner" and therefore a partner of the 2022 World Cup in Qatar, announced FIFA on 27/03/2022. The competition will take place in eight stadiums in the Persian Gulf emirate from 21/11 to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 246587
• Published on 28/03/22 at 17:40