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©  D.R.
Sport UnlimiTECH Nice: "The digital experience meets the TV experience" (S. Audoux, Canal+)

"Digital consumption continues to develop but I don't think it should be opposed or compared to TV consumption. At some point, it won't mean much because we are gradually developing MyCanal, including on set-top boxes. The digital experience will meet the TV experience," said Sébastien Audoux…
Domain(s): Media
• Category(ies): Digital, Media, Essentials Media
• Article # 245224
• Published on 15/03/22 at 12:40
©  FCB
2021-22 LaLiga Santander: attendance for Matchday 28 (26,282 spectators on average per game)

Matchday 28 of the 2021-22 LaLiga Santander season drew an average of 26,282 spectators per game from Friday 11 to Monday 14/03/2022. The average fill rate was 67.3%. Since the beginning of January 2022, Spanish stadiums had been subject to limits of up to 75% of their capacity. This cap has…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 245220
• Published on 15/03/22 at 11:40
©  Nielsen Sports
Sports sponsorship: expenditures +107% at the start of 2021 versus the same period in 2020 (Nielsen)

"Sponsorship expenditures in early 2021 were up 107% versus the same period in early 2020. In a recent analysis of 100 sponsorships in seven markets across 20 industries, Nielsen found that the sponsorships drove an average 10% lift in purchase intent among the exposed fanbase. According to…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 245189
• Published on 15/03/22 at 11:00
©  AC Milan
War in Ukraine: AC Milan reissues an Andriy Shevchenko (UKR) shirt for the benefit of the Red Cross

AC Milan (Serie A TIM) is marketing a reissue of the shirt worn by former Ukrainian international Andriy Shevchenko during Milan's 2002-03 Champions League final victory (0-0, 3-2 on penalties versus Manchester United FC), announced the club on 13/03/2022. All profits will be donated to the Red…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Marketing - Communication, …
• Article # 245190
• Published on 15/03/22 at 10:20
©  CIO / G. Martin
War in Ukraine: "Decisions on war and peace are the exclusive remit of politics" (T. Bach, IOC)

"Everybody in the Olympic community wishes we could be more than a symbol and an inspiration. But we have had to learn once again the hard lessons that sport cannot create peace, and that decisions on war and peace are the exclusive remit of politics," said Thomas Bach (GER), president of the IOC…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Legal, Game - pitch, …
• Article # 245182
• Published on 15/03/22 at 09:40
©  Shakhar Donetsk
War in Ukraine: Andriy Pyatov, Shakhtar Donetsk and national team captain, appeals to Ukrainians

"I would like to appeal to all Ukrainians: every day you prove that you are the strongest and best nation. We must stick together, because only we can help ourselves. We know that we have strong-minded people who will cope and who will be able to overcome everything!" said Ukrainian international…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Game - pitch, …
• Article # 245163
• Published on 14/03/22 at 17:50
©  FC Barcelona
LaLiga Santander: 1.125 million viewers in Spain for FC Barcelona - CA Osasuna on Movistar

FC Barcelona - Club Atletico Osasuna (4-0), on Matchday 28 of the 2021-22 LaLiga Santander season, drew an average of 1.125 million viewers on the Spanish pay-TV channel Movistar LaLiga (Telefonica group), on Sunday 13/03/2022 (kick-off at 21:00 CET), according to data from the audience…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 245149
• Published on 14/03/22 at 17:35
©  Premier League
Premier League: Star India (Disney) extends its TV rights in the Indian subcontinent until 2025

The pay-TV group Star India has extended its broadcasting rights to the Premier League, in the Indian subcontinent (India, Pakistan, Bangladesh, Nepal, Bhutan, Sri Lanka and the Maldives), for the 2022-2025 cycle, announced the group owned by The Walt Disney Company, on 14/03/2022. The 380…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 245138
• Published on 14/03/22 at 17:00
©  EPL
International transfers: English clubs have the most negative balance (-€4.3bn) since 2017 (CIES)

With a total deficit of €4.35bn (€6.922bn expenditure/€2.572bn income), English clubs have the most negative international transfer balance since July 2017, according to the CIES Football Observatory's "Weekly Post" published on 14/03/2022. Italy is in second place among the Top 10 countries…
Domain(s): Clubs
• Category(ies): Finance, Marketing - Communication, Transfer Market
• Article # 245110
• Published on 14/03/22 at 16:20
©  Paris SG
2021-22 Ligue 1 Uber Eats: attendance for Matchday 28 (22,613 spectators on average per game)

Matchday 28 of the 2021-22 Ligue 1 Uber Eats season drew an average of 22,613 spectators per game from Friday 11 to Sunday 13/03/2022. The average fill rate was 77.2%. Paris Saint-Germain - FC Girondins de Bordeaux (3-0), on 13/03/2022 (kick-off at 13:00 CET), was the game that posted the best…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 245099
• Published on 14/03/22 at 15:30