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Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 244962
• Published on 11/03/22 at 15:30

Sky Italia: a €1m fine for misleading information on the TV rights included in its football package

"The Competition and Market Authority has concluded an investigation against Sky Italia, imposing a fine of €1m on the company for the dissemination of misleading information on the allocation of football rights for Serie A TIM matches," announced the AGCM (Competition Authority in Italy), on…

Domain(s): Media
• Category(ies): Authorities, Media
• Article # 244948
• Published on 11/03/22 at 14:40

Bundesliga: Jako (GER) extends as VfB Stuttgart's equipment supplier & becomes club shareholder

The German brand Jako has extended its contract as the official equipment supplier of VfB Stuttgart (Bundesliga) until 30/06/2029, announced the club on 10/03/2022. The initial agreement concluded on 14/05/2018 was initially due to end at the end of 2022-23 (€3m/season). The duration of the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Investment - Shareholding
• Article # 244928
• Published on 11/03/22 at 14:00

FAANG Deal Tracker: list of acquisitions, partnerships and activities in sports

The term FAANG directly refers to refers to the American groups in new technologies and the internet: Facebook / Meta (social network), Amazon (e-commerce and content), Apple (computing technology), Netflix (video on-demand and content), and Google (Alphabet group, internet). By extension, the…

Domain(s): Public Authorities & Regulations, Media
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 244930
• Published on 11/03/22 at 12:30

Olympique Lyonnais/UNICEF: 2^nd edition of the "Heroes Match" 10/05/2022 at Groupama Stadium

"On 10/05/2022, the Groupama Stadium will host the Match des Héros (Heroes Match), where Team OL Legends and Team UNICEF will meet in a friendly match, the proceeds of which will contribute to the protection of children in Ukraine," announced Olympique Lyonnais (Ligue 1 Uber Eats) on…

Domain(s): Clubs
• Category(ies): Finance, Authorities, Game - pitch, …
• Article # 244922
• Published on 11/03/22 at 11:40

Europa League: 916,000 viewers in Spain for FC Barcelona - Galatasaray SK on Movistar

FC Barcelona (LaLiga Santander) - Galatasaray SK (Spor Toto Süper Lig), 2021-22 Europa League Round of 16 first leg (0-0), drew an average of 916,000 viewers in Spain on the pay-TV channel Movistar (Telefonica Group) on 10/03/2022 (kick-off at 21:00 CET), according to data from the audience…

Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 244911
• Published on 11/03/22 at 11:00

War in Ukraine: Discovery (Eurosport) suspends broadcasting of its channels in Russia

Discovery, the parent company of the pay-TV group Eurosport, has suspended the broadcast of its channels in Russia in response to the Russian military's invasion of Ukraine, according to the US media group on 09/03/2022. 15 of Discovery's channels, including Eurosport, are distributed by Media…

Domain(s): Media
• Category(ies): Marketing - Communication, Media
• Article # 244865
• Published on 11/03/22 at 10:20

War in Ukraine: Three UK (telecoms) temporarily suspends partnership with Chelsea FC

"In light of the government's recently announced sanctions, we have requested Chelsea FC (Premier League) temporarily suspend our sponsorship of the club, including the removal of our brand form shirts and around the stadium until further notice," announced the British telecommunications and…

Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 244888
• Published on 11/03/22 at 09:40

Europa Conference League: head-to-head Leicester City - Stade Rennais (Round of 16 1^st leg 10/03/22)

With around 17.8 million followers on social media (Facebook, Instagram, TikTok and Twitter, as of 10/03/2022), Leicester City FC (Premier League) has 12.4 times as many as Stade Rennais FC (Ligue 1 Uber Eats), who total just over 1.4 million, as the two clubs prepare to face each other in the…

Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 244878
• Published on 10/03/22 at 18:40

Valencia CF: a total budget of €350m for the new Mestalla, work to resume in October 2022

"The construction of this stadium, for which €172m have already been invested, will reach €287m by its opening and will exceed €350m once the entire project is completed," announced Valencia CF (LaLiga Santander) on 08/03/2022, after having submitted all the documentation concerning its new…

Domain(s): Clubs
• Category(ies): Finance, Authorities, Investment - Shareholding, …
• Article # 244864
• Published on 10/03/22 at 17:40