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©  adidas Group
adidas: a turnover of €21.2bn (+15%) and net profit of €1.492bn (3x higher than in 2020) in 2021

adidas Group posted a turnover of €21.234bn for the financial year 2021 (01/01 to 31/12/2021), up 15.2% compared to 2020 (€18.4bn), a year marked by the Covid-19 pandemic and the closure of stores, announced the German equipment manufacturer on 09/03/2022. This turnover is lower than those of 2019…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 244737
• Published on 10/03/22 at 09:40
©  LFC/Twitter
Champions League: 5.12 million viewers in Italy for Liverpool - Inter Milan on Canale 5 (Mediaset)

The Liverpool FC (Premier League) - FC Inter Milan (Serie A TIM) 2021-22 Champions League Round of 16 second leg (0-1, 2-1 on aggregate), drew an average of 5.12 million viewers in Italy on the free and private TV channel Canale 5 (Mediaset Group), on Tuesday 08/03/2022 (kick-off at 20:00 local…
Domain(s): Media
• Category(ies): Media Audiences, Clubs, Media
• Article # 244740
• Published on 09/03/22 at 18:15
©  OL
2021-22 Europa League: head-to-head FC Porto - Olympique Lyonnais (Round of 16, 1st leg, 09/03/2022)

With 32 players trained at the club currently active at various clubs in the European Top 5 clubs in 2021-22, Olympique Lyonnais (Ligue 1 Uber Eats) are ahead of FC Porto (Liga Portugal Bwin), who have just 7 from their academy, as the two clubs prepare to face each other in the first leg of their…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Marketing - Communication, …
• Article # 244719
• Published on 09/03/22 at 17:50
©  Paris SG
War in Ukraine: Paris Saint-Germain release emergency funds to support Secours Populaire (charity)

"Paris Saint-Germain (Ligue 1 Uber Eats) are supporting the international efforts to help people from Ukraine. Given the urgency of the situation, the club and the Paris Saint-Germain Endowment fund have decided to release emergency funds in order to buy and distribute kits containing 9,000…
Domain(s): Clubs
• Category(ies): Activation, Social Responsibility
• Article # 244699
• Published on 09/03/22 at 17:20
©  Women In Rugby
Rugby: Altrad (construction), sponsor of the Women's Rugby World Cup 2021 to be played in 2022

The French group Altrad has become an official sponsor of the Women's Rugby World Cup 2021, which will be held in New Zealand in October and November 2022, announced the construction and engineering company on 07/03/2022. The announcement, "on the eve of International Women's Day, demonstrates…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 244684
• Published on 09/03/22 at 16:50
©  FIGC
Italy: adidas to succeed Puma as equipment supplier of the FIGC's national teams from 2023

adidas will become the official equipment supplier of the Italian Football Federation's (FIGC) national teams from 01/01/2023, announced the Italian body on 09/03/2022. "The Federazione Italiana Giuoco Calcio is proud to announce a long-term partnership with adidas. Starting from January…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing, Authorities, …
• Article # 244698
• Published on 09/03/22 at 16:20
©  Nashville SC
MLS: Nashville SC, first club to be paid in Bitcoin by its crypto partner (Valkyrie Investments)

Valkyrie Investments, a finance company based in Nashville (Tennessee, USA), has become a "founding partner" (first level) of Nashville SC, announced the MLS franchise on 08/03/2022. "The groundbreaking partnership makes Nashville SC the first Major League Soccer club to accept its full…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 244685
• Published on 09/03/22 at 15:30
©  Vodafone UK
Tennis: Emma Raducanu (ENG) becomes an ambassador for Vodafone (telecoms), partner of Wimbledon

Emma Raducanu has become an ambassador for Vodafone UK, the British subsidiary of telecommunications group Vodafone, on 08/03/2022. "I'll be working as their ambassador for Play Your Way to Wimbledon. Throughout this tournament, we'll work with Lawn Tennis Association (LTA) and Wimbledon to help…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 244653
• Published on 09/03/22 at 14:40
©  THFC
2021-22 Premier League: attendance for Matchday 28 (39,104 spectators on average per game)

Matchday 28 of the 2021-22 Premier League season drew an average of 39,104 spectators per game, from Saturday 05 to Monday 07/03/2022. The average fill rate was 97.8%. Tottenham Hotspur FC - Everton FC (5-0), closing game of the matchday (kick-off at 20:00 local time, 21:00 CET), was the game…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 244669
• Published on 09/03/22 at 14:00
©  Apple TV+
FAANG: Apple makes its first sports media rights acquisition with MLB

Apple, the US technology and electronics company, has made its first media rights acquisition in sports by signing an agreement with Major League Baseball (MLB) to broadcast two games per gameday each Friday night via its streaming service Apple TV+, on 08/03/2022. The multi-year agreement will…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 244656
• Published on 09/03/22 at 12:30