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©  EA Sports
Video games: Kylian Mbappé (PSG) to feature on the cover of "FIFA" (EA Sports) for the 3rd time

Kylian Mbappé, a French player playing for Paris Saint-Germain (Ligue 1 Uber Eats), will appear on the cover of the FIFA 23 video game, announced the American publisher EA Sports on 19/07/2022. "Paris Saint-Germain striker and global football icon Kylian Mbappé graces the cover for the third…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 259137
• Published on 20/07/22 at 14:40
©  Villarreal CF
Villarreal CF: partnership with LAF Kuwait (football academy) to develop training in Kuwait

Villarreal CF (LaLiga Santander), as part of their Villarreal Academy international expansion project, have entered into a partnership with LAF Kuwait (La Academia de Fútbol), an academy for young male and female players based in Kuwait, announced the club on 15/07/2022. The academy, which was…
Domain(s): Clubs
• Category(ies): Game - pitch, Marketing - Communication, Stadiums
• Article # 259135
• Published on 20/07/22 at 14:00
©  Sportel
Sportel: two "Rendez-Vous" events scheduled in 2023, in Bali (IDN, 23-24/02) & Miami (USA, 09-10/05)

Two "Sportel Rendez-Vous" events will be held in Bali (Indonesia) on 23 and 24/02/2023, and in Miami (Florida, USA) on 09 and 10/05/2023, announced the international trade fair specialised in media rights for sports content and technology on 14/07/2022. The "Sportel Rendez-Vous Bali" will be…
Domain(s): Media
• Category(ies): Marketing - Communication, Media, Sponsors - Partners
• Article # 259086
• Published on 20/07/22 at 12:30
©  1. FC Köln
Technology: bodycams, connected scarves... innovations tested during FC Köln - AC Milan

German telecommunications operator Deutsche Telekom activated its partnership with 1. FC Köln (Bundesliga) and hosted the "Innovation Game" versus AC Milan (Serie A TIM) at the RheinEnergieStadion in Cologne (2-1 victory for the Italian club) on Saturday 16/07/2022. The German club worked with…
Domain(s): Media
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 259115
• Published on 20/07/22 at 11:40
©  FFF
Women's Euro 2022: Uber Eats launches "Remember their names" a campaign highlighting the French team

Uber Eats has activated its partnership with the French Football Federation and launched its "Remember their names" campaign for the Women's Euro 2022 (held in England from 06 to 31/07/2022), announced the meal delivery service on 18/07/2022. This communication campaign was created by the agency…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Authorities, …
• Article # 259054
• Published on 20/07/22 at 11:00
©  FCGB
FC Girondins de Bordeaux: Commercial Court approves the agreement between the club and its creditors

"The Specialised Commercial Court of Bordeaux has approved the conciliation agreement between FC Girondins de Bordeaux (Ligue 1 Uber Eats) and its creditors (the American investment funds King Street and Fortress), by judgment of 19/07/2022," announced the club the same day. "Under the terms of…
Domain(s): Clubs
• Category(ies): Authorities, Finance, Legal, …
• Article # 259078
• Published on 20/07/22 at 10:20
©  Atlético de Madrid
Atlético de Madrid: Civitas (real estate) succeeds Wanda as title sponsor of the Metropolitano

The Spanish real estate group Civitas has acquired the naming rights to the Estadio Metropolitano (Madrid, ESP), which will take on the name "Civitas Metropolitano" for ten years (2022-2032), announced Club Atlético de Madrid (LaLiga Santander), who have been playing at the stadium since the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 259073
• Published on 20/07/22 at 09:40
©  Juventus FC
ReportCalcio 2022: 1% of the €21.7bn invested for 187 stadiums in Europe (2007-2021) spent in Italy

1% of the €21.7bn investment in Europe over the last 15 years (2007-2021) to build 187 new stadiums has been spent in Italy, where five new facilities have been inaugurated in that period (for Juventus FC and Udinese Calcio in the Serie A TIM, Frosinone in the Serie BKT, Albinoleffe and Südtirol…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 259047
• Published on 19/07/22 at 17:35
©  Borussia Dortmund
Borussia Dortmund: GLS (logistics) succeeds Opel as sleeve sponsor from 2022-23

GLS Germany, the national subsidiary of the Dutch parcel delivery service, has extended its partnership with Borussia Dortmund (Bundesliga) and become its sleeve sponsor for all competitions from 2022-23, announced the club on 18/07/2022. The new agreement covers all Borussia Dortmund teams…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 259029
• Published on 19/07/22 at 16:35
©  Equipe d'Italie féminine
Women's Euro 2022: 2.91 million viewers for Italy - Belgium on Rai 1 (audience share: 18.2%)

Italy - Belgium (0-1), the third and last match of the group stage (Group D) of the Women's Euro 2022, drew an average of 2.91 million viewers in Italy, on the public TV channel Rai 1 on Monday 18/07/2022 (kick-off at 20:00 local time, 21:00 CET), according to data from the audience measurement…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 259025
• Published on 19/07/22 at 15:40