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©  Le Tremplin
Fan engagement: "NFTs are a powerful tool for connecting with fans" (D. Geisser, collectID)

"NFTs are a powerful tool for connecting with fans, who love their club and are therefore willing to share their data with it," said David Geisser, co-founder and CEO of collectID, a Swiss company whose technology uses a blockchain to certify physical products and thus prevent counterfeiting, on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 245494
• Published on 17/03/22 at 09:40
©  Juventus FC
2021-22 Champions League: head-to-head Juventus - Villarreal (Round of 16, second leg, 16/03/2022)

With a brand value of €565m, Juventus FC (Serie A TIM) are ranked 11th in the "Football Annual 2020" ranking drawn up by the American company Brand Finance, a specialist in the economic valuation of brands, while Villarreal CF (LaLiga Santander) are 44th, as the two clubs prepare to face each…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Investment - Shareholding, …
• Article # 245472
• Published on 16/03/22 at 17:40
©  D.R.
Tennis: Renault succeeds Peugeot as a premium partner of Roland-Garros from 2022

Renault will succeed Peugeot as a partner of Roland-Garros and "will provide a fleet of mainly electrified transport vehicles," announced Amélie Mauresmo, director of Roland-Garros (FFT), on 16/03/2022. The 2022 edition of the French Grand Slam tournament will be held at Porte d'Auteuil in Paris…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 245448
• Published on 16/03/22 at 17:00
©  The FA
Women's football: FA Cup prize fund multiplied by 10 to £3m per year from 2022-23

"We can today announce a new landmark investment into the Vitality Women's FA Cup that will see the competition's prize fund receive a significant uplift to £3m (€3.6m) per year from the 2022-23 season," announced The Football Association on 14/03/2022. The 2021-22 prize fund stands at around…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Investment - Shareholding, …
• Article # 245444
• Published on 16/03/22 at 16:20
©  LaLiga
Spain: LaLiga to launch an academy in Kuwait at the "end of 2022", its 10th abroad

LaLiga, in partnership with Austrian Business Development Group (ABDG), a business development consultancy, will open an academy in Kuwait to contribute to "the development of professional football in the country, as well as empowering young people through sport," announced the body on 15/03/2022…
Domain(s): Public Authorities & Regulations
• Category(ies): Game - pitch, Marketing - Communication, Stadiums
• Article # 245429
• Published on 16/03/22 at 15:30
©  AC Milan
2021-22 Serie A TIM: attendance for Matchday 29 (18,425 spectators on average per game)

Matchday 29 of the 2021-22 Serie A TIM season drew an average attendance of 18,425 spectators per game from Saturday 12 to Monday 14/03/2022. The average fill rate was 48.5%.  Following the publication of a new decree relaxing the sanitary measures against Covid-19 in Italy in the Gazzetta…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Legal, …
• Article # 245428
• Published on 16/03/22 at 14:40
©  FC Barcelona
FC Barcelona: Spotify, main shirt sponsor and title partner of the Camp Nou from 2022-23

Spotify, a music and podcast streaming platform, will become the new main partner of FC Barcelona (LaLiga Santander) from 2022-23, announced the two parties on 15/03/2022. • Spotify has been awarded the naming rights to the Camp Nou, granted "for the very first time in the club's history" the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 245408
• Published on 16/03/22 at 14:00
©  Atlético de Madrid
Champions League: 1 million viewers in Spain for Manchester United - Atlético Madrid on Movistar

Manchester United FC (Premier League) - Club Atlético de Madrid (LaLiga Santander) 2021-22 Champions League Round of 16 second leg (0-1, 1-2 on aggregate), drew an average of 1.036 million viewers on the Spanish pay-TV channel Movistar (Telefonica group), on Tuesday 15/03/2022 (kick-off at 21:00…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 245404
• Published on 16/03/22 at 12:30
©  Qatar 2022
Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 245386
• Published on 16/03/22 at 11:40
©  CSD
Spain: approval of the statutes for the first women's professional football league

The board of directors of the Consejo Superior de Deportes (CSD) has unanimously approved the constitutive statutes for the first women's professional football league in Spain, announced the Supreme Sports Council on 14/03/2022. This new body, whose creation had been decided on 15/06/2021, will…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Game - pitch, …
• Article # 245379
• Published on 16/03/22 at 11:00