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©  British Icon Index
Premier League: the brand that gives people outside Europe the most positive image of the UK

The Premier League is the brand that gives people the most positive image of the United Kingdom outside Europe (America, Asia, Africa), according to the British Icon Index study, which analyses the international popularity of 14 major institutions and brands in the country, published by the…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Media, Social Networks, …
• Article # 277072
• Published on 17/01/23 at 15:30
©  adidas
Italy/FIGC: adidas unveils its first shirts designed for the Italian national teams

adidas has unveiled its first shirts as official equipment supplier of the Italian Football Federation (FIGC), on 17/01/2023. The two shirts (home and away), common to the men's and women's teams, will also be worn by Italy's youth, futsal, beach soccer and esports teams in 2023. The shirts are…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 277029
• Published on 17/01/23 at 13:40
©  NBA
Basketball: CSR programme launched by the NBA, the Bulls & Pistons around the NBA Paris Game 2023

On the occasion of the NBA Paris Game 2023, which will pit the Chicago Bulls versus the Detroit Pistons at the Accor Arena in Paris (FRA) on Thursday, 19/01/2023, the National Basketball Association and the two franchises are launching "a week-long social programme" in conjunction with the game…
Domain(s): Public Authorities & Regulations
• Category(ies): Game - pitch, Marketing - Communication, Social Responsibility
• Article # 276977
• Published on 17/01/23 at 13:00
©  FIFA
Australia & New Zealand 2023: +500,000 tickets already sold for the Women's World Cup

"FIFA is delighted to announce that over half-a-million tickets have been sold to fans from more than 120 countries for the ninth edition of the FIFA Women’s World Cup, taking place this July and August (from 20/07 to 20/08/2023) in Australia and Aotearoa New Zealand," announced the international…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Game - pitch, Marketing - Communication, …
• Article # 277024
• Published on 17/01/23 at 11:30
©  Shakhtar Donetsk
Shakhtar Donetsk: club to allocate $25m to support Ukrainian soldiers and their families

Shakhtar Donetsk will allocate $25m (€23m) to support Ukrainian soldiers and their families facing the Russian-led war in Ukraine since 24/02/2022, announced Rinat Akhmetov (UKR), president of the club, on 16/01/2023. This announcement comes a day after the transfer of Shakhtar's attacking…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility, Stadiums, …
• Article # 276988
• Published on 17/01/23 at 10:40
©  Eintracht Francfort
Eintracht Frankfurt: Moritz Theimann, MD (marketing & communication), named vice-president

On the proposal of president Peter Fischer (GER), Moritz Theimann, managing director in charge of marketing and communication, who has been in charge since 2012, has been unanimously appointed vice-president of Eintracht Frankfurt e.V. (Eintracht Frankfurt Association) by its board of directors…
Domain(s): Clubs
• Category(ies): Finance, Legal, Essentials Clubs
• Article # 276980
• Published on 17/01/23 at 10:00
©  FC Inter Milan
2022-23 Serie A TIM: attendance for Matchday 18 (29,869 spectators on average per game)

Matchday 18 of the 2022-23 Serie A TIM season drew an average of 29,869 spectators per game from Friday 13 to Monday 16/01/2023. The average stadium fill rate was 75.9%. FC Inter Milan - Hellas Verona (1-0) on Saturday 14/01/2023 (kick-off at 20:45 CET) was the match that posted the best…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 276975
• Published on 17/01/23 at 09:20
©  Olympique Lyonnais
Olympique Lyonnais: sports marketing training offered via the club's Apprentice Training Centre

"The Centre de Formation d'Apprentis (Apprentice Training Centre) of Olympique Lyonnais (Ligue 1 Uber Eats) is launching the recruitment of its new class to train job seekers for the position of sports marketing manager," announced the French club on 12/01/2023. This Collective Operational…
Domain(s): Clubs
• Category(ies): Employment - training, Marketing - Communication, Social Responsibility
• Article # 276933
• Published on 17/01/23 at 08:40
©  Paris Saint-Germain
Ligue 1 Uber Eats: Amphora, official publisher of Paris Saint-Germain for 5 years (2023-2027)

French sports publisher Éditions Amphora has become the official publisher of Paris Saint-Germain (Ligue 1 Uber Eats) for five years (2023-2025), on 16/01/2023. "This alliance will materialise through the creation of books on the history and culture of the club" the first of which will be…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 276925
• Published on 16/01/23 at 17:00
©  D.R.
Olympics: Warner Bros. Discovery & the EBU acquire media rights in Europe (2026-2032)

Warner Bros. Discovery and the European Broadcasting Union (EBU) have acquired the media rights in 49 European territories (excluding Russia and Belarus) for the Summer and Winter Olympic Games over the 2026-2032 cycle (four editions), announced the media and entertainment conglomerate on…
Domain(s): Media
• Category(ies): Rights Acquisitions, Marketing - Communication, Media
• Article # 276928
• Published on 16/01/23 at 16:35