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©  Sorare
Premier League: a licensing agreement with Sorare (NFTs) to launch a fantasy league (2022-2026)

Sorare, a French startup specialised in NFTs bearing the image of athletes, has entered into a "multi-year" licensing agreement with the Premier League to launch a fantasy league "featuring every player from across the English top flight's 20 clubs" from the 2022-23 season, announced both parties…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 278449
• Published on 30/01/23 at 18:10
©  AO
Australian Open: Novak Djokovic's sponsors celebrate his win (22 Grand Slam titles record equalled)

Novak Djokovic (ESP, 35) won the 2023 Australian Open against Greek Stefanos Tsitsipas (6-3, 7-6, 7-6) on 29/01/2023. The Serbian has equalled Spaniard Rafael Nadal's record of 22 Grand Slam titles and strengthened his own record of 10 wins in the Australian tournament. His partners have…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Networks
• Article # 278365
• Published on 30/01/23 at 15:00
©  News Tank
Weekly News Extra (23-27/01/2023)

• Lega Pro, the professional league that manages the Italian third division (Serie C), has partnered with OneFootball to launch its official channel on the football media platform. •  FC Barcelona (LaLiga Santander) is hosting a consultation day with some of its members on 31/01/2023 in order to…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 278209
• Published on 27/01/23 at 17:00
©  FC Barcelona
LaLiga Santander: Travel + Leisure Go (tourism), regional partner of FC Barcelona in the US

Travel + Leisure Go, a US-based subscription travel service, has become a regional partner of FC Barcelona (LaLiga Santander) in the United States from the 2022-23 season, announced the club on 24/01/2023. "As part of the partnership, Travel + Leisure Go plans to feature a curated itinerary to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 278224
• Published on 27/01/23 at 12:00
©  The Football Association
The FA: Carling, official beer partner of the Emirates FA Cup & Vitality Women's FA Cup

Carling, a British beer brand belonging to the an American-Canadian multinational beverage and brewing company Molson Coors, has become the official beer partner of the Emirates FA Cup and the Vitality Women's FA Cup, as part of an agreement that will last "until at least 2025," announced The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 278066
• Published on 26/01/23 at 10:20
©  LoL Esports
esports: Desperados (beer) & Displate (metal posters) partners of the LEC 2023, LG & Kia extend

Kia Motors has extended its partnership with the League of Legends EMEA Championship (LEC) for the 2023 season, announced LoL Esports, the division of Riot Games in charge of organising the circuit, on the occasion of the start of the "winter split" (first segment of the season) on 21/01/2023. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 277862
• Published on 25/01/23 at 11:30
©  FIFA
Women's World Cup 2023: adidas unveils "Oceaunz", the official ball for the competition

To mark International Women's Sports Day, adidas and FIFA have presented "Oceaunz", the official ball for the Women's World Cup 2023, on 24/01/2023. The 9th edition of the competition will take place from 20/07 to 20/08/2023 in Australia and New Zealand. • To celebrate the launch, the German…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 277854
• Published on 24/01/23 at 17:00
©  SC Freiburg
Sponsorship: Cazoo (car sales) will not extend with SC Freiburg or Aston Villa FC beyond 2022-23

Cazoo, a British online used car retailer, will not extend its role as main shirt sponsor of SC Freiburg (Bundesliga) beyond the 2022-23 season, according to specialised media on 23/01/2023. The brand is expected to be replaced by the German bike rental service JobRad, currently an official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 277837
• Published on 24/01/23 at 16:15
©  AS Monaco FC
Ligue 1 Uber Eats: Viwone (headphones), back shirt sponsor of AS Monaco until the end of 2022-23

Viwone, a French headphone brand, has become a premium partner (2nd level) and back shirt sponsor of AS Monaco FC (Ligue 1 Uber Eats) until the end of the 2022-23 season, announced the club on 24/01/2023. As part of the agreement, the brand, whose products will be launched on the French market…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 277781
• Published on 24/01/23 at 13:40
©  BMO
MLS: BMO (bank) acquires the naming rights to Los Angeles FC's stadium (2023-2033) for $100m

The Canadian bank BMO (Bank of Montreal) has become an official partner of Los Angeles FC (MLS) and acquired the naming rights to its 22,000-capacity stadium (located in Los Angeles, California, USA), which is now called the "BMO Stadium," announced both parties on 19/01/2023. The agreement covers…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication, …
• Article # 277697
• Published on 23/01/23 at 18:00