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©  NBA
Basketball: launch of a membership programme dedicated to the NBA Paris Game 2023 fan experience

The National Basketball Association is expanding the fan experience offerings of its "NBA ID" programme, the league's global membership programme that provides fans with access to personalised content, for the "NBA Paris Game 2023 presented by Nike" to be held at the Accor Arena (Paris, FRA) on…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Stadiums
• Article # 276349
• Published on 10/01/23 at 16:50
©  Fanatics Inc
Cryptoassets: "NFTs are unlikely to be profitable as a stand-alone business" (M. Rubin, Fanatics)

"Over the past year, it has become clear that NFTs are unlikely to be sustainable or profitable as a standalone business. Aside from physical collectibles (trading cards) driving 99% of the business, we believe digital products will have more value and utility when connected to physical…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Finance, Marketing - Communication, …
• Article # 276299
• Published on 10/01/23 at 15:20
©  Kia
Tennis/Australian Open: Kia (car manufacturer, KOR) extends as major partner until 2028

Kia, a South Korean car manufacturer, has extended as a major partner (first level) of the Australian Open Tennis Championships (Grand Slam) for a further five editions (2024-2028), announced Tennis Australia on 10/01/2023. The 2023 edition of the Australian Open will be held at Melbourne Park…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 276247
• Published on 10/01/23 at 11:30
©  News Tank
Weekly News Extra (02-06/01/2023)

• A working group has reportedly been set up to propose a joint bid by Switzerland, France and Italy to host the 2030 Olympic and Paralympic Winter Games, according to the Swiss daily Le Temps. • The Luxembourg investment fund Merlyn Advisors, owner of LOSC Lille (Ligue 1 Uber Eats), has…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 276053
• Published on 06/01/23 at 17:20
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 275937
• Published on 06/01/23 at 09:20
©  FC Barcelona
FC Barcelona: Daka (trading cards), regional partner in China for 3 seasons (2022-2025)

Daka, a Chinese trading card manufacturer, has become a regional partner (3rd level) of FC Barcelona (LaLiga Santander) in China for three seasons (2022-2025), announced the club on 05/01/2023. The two parties will work on the creation of trading cards signed by the Catalan club's players. As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 275916
• Published on 05/01/23 at 17:10
©  Century 21
Tour de France: Century 21 (real estate), partner of the Prix de la combativité (2023-2025)

Century 21, a real estate agency network, has extended its official partnership and become the sponsor of the Prix de la combativité (combativity award) "for three of the most prestigious cycling events organised in France: the Tour de France, Paris-Nice and the Critérium du Dauphiné" for three…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 275912
• Published on 05/01/23 at 16:50
©  LOSC Lille
Ligue 1 Uber Eats: Aushopping V2 (shopping centre), sleeve sponsor of LOSC Lille until 2024-25

Aushopping V2 (Villeneuve-d'Ascq, FRA), a shopping centre owned by property developer Ceetrus, has become an official partner (2nd level) and sleeve sponsor of LOSC Lille (Ligue 1 Uber Eats) until 2024-25, announced the club on 05/01/2023. The agreement, which covers league matches, was negotiated…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 275846
• Published on 05/01/23 at 11:45
©  Uber Eats
Uber Eats/FFF: 48 amateur clubs from 6,650 candidates chosen for the "In our colours" programme

48 amateur football clubs have been selected to create their own shirts as part of the "A nos couleurs" (In our colours) programme launched by Uber Eats, with the support of act for sport and the French Football Federation, announced the meal delivery application and subsidiary of the independent…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Merchandising - Licensing, …
• Article # 275763
• Published on 04/01/23 at 16:00
©  Panini
Panini: launch of two albums dedicated to the 2022-23 Ligue 1 Uber Eats & Ligue 2 BKT

Panini, an Italian manufacturer of collectible cards and stickers, has unveiled "for the first time ever" a sticker album dedicated to the Ligue 1 Uber Eats as well as a digital album dedicated to the Ligue 2 BKT, both covering the 2022-23 season, on 03/01/2023. "For the first time ever, Panini…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 275689
• Published on 04/01/23 at 10:40