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©  Koi
esports: Finetwork (telecoms) extends as main partner of the Koi (ESP) teams for the 2023 season

Finetwork, a Spanish telecommunications company, has extended as the main partner of Koi for the 2023 season, announced the Barcelona-based esports team owned by streamer Ibai Llanos and the investement group Kosmos, on 19/01/2023. The Madrid-based group thus remains the main shirt sponsor and…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Media, …
• Article # 277532
• Published on 23/01/23 at 10:00
©  News Tank
Weekly News Extra (16-20/01/2023)

• The Spanish Football Federation (RFEF) is to implement an economic control system based on the UEFA model for all 40 clubs in the Primera Federación (3rd division), according to the Spanish daily Marca. • UEFA has launched the call for tenders for the broadcasting rights to the Champions…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 277484
• Published on 20/01/23 at 17:30
©  Sportfive
Bundesliga: Coinbase (crypto), premium partner of Borussia Dortmund from 2022-23

Coinbase, a US-based cryptocurrency trading platform, has become a premium partner (3rd level) of Borussia Dortmund (Bundesliga) from the 2022-23 season, announced the club on 19/01/2023. The agreement was negotiated by the marketing agency Sportfive. As part of the agreement, "the Coinbase…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 277433
• Published on 20/01/23 at 13:00
©  Getafe CF
Getafe CF: a 15-year agreement with Legends (USA) to modernize the Coliseum Alfonso Perez

Getafe CF (LaLiga Santander) have entered into a 15-year agreement with the American agency Legends (commercial management of stadiums and entertainment venues) "which will focus on driving sustainable growth in the key revenue-generating areas of the club's business and making the Coliseum…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 277401
• Published on 20/01/23 at 11:00
©  Deezer
Deezer: "We're looking to grow our younger audience with the NBA Paris Game" (Maria Garrido)

"Sport is one of the brand's sponsorship priorities for 2023. Deezer has a strong reputation in France with a large audience, but we are looking to grow our audience with the younger generations and in other territories. Our partnership on the 'NBA Paris Game by Nike' is part of this approach,…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 277287
• Published on 19/01/23 at 09:20
©  Paris Saint-Germain
Paris Saint-Germain/FDJ: a prevention campaign against the risks associated with sports betting

Paris Saint-Germain (Ligue 1 Uber Eats) and its partner La Française des Jeux (FDJ), via its sports betting brand ParionsSport, have unveiled a prevention campaign "aimed at promoting responsible and recreational sports betting and reminding people that it is forbidden for minors," announced the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 277236
• Published on 19/01/23 at 08:40
©  Puma
Ligue 1 Uber Eats: Puma extends as equipment supplier of Stade Rennais for 5 more years (2023-2028)

Puma has extended as the equipment supplier of Stade Rennais FC (Ligue 1 Uber Eats) for five years (2023-2028), announced Puma France on 18/01/2023. The German equipment manufacturer has been partnered with the Breton club since 2007, for an estimated fee of €3m per year. The agreement between…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 277183
• Published on 18/01/23 at 13:40
©  Sportfive
esports: Kappa becomes equipment supplier of Aegis, a team founded by influencers, for the 2023 LFL

Kappa has become the official equipment supplier of Aegis, a French team founded by three Twitch influencers and streamers (Mister MV, Shaunz and DFG), which will compete in the French League of Legends (LFL) in 2023, announced Sportfive, the marketing agency of the esports outfit, on…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, esport - gaming
• Article # 277095
• Published on 18/01/23 at 08:40
©  adidas
Italy/FIGC: adidas unveils its first shirts designed for the Italian national teams

adidas has unveiled its first shirts as official equipment supplier of the Italian Football Federation (FIGC), on 17/01/2023. The two shirts (home and away), common to the men's and women's teams, will also be worn by Italy's youth, futsal, beach soccer and esports teams in 2023. The shirts are…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 277029
• Published on 17/01/23 at 13:40
©  Stade Rennais FC
Stade Rennais FC: MatchWornShirt (shirt auctions), official partner for 2022-23

MatchWornShirt, a Dutch platform for selling match-worn shirts, has become an official partner (2nd level) of Stade Rennais FC (Ligue 1 Uber Eats) until the end of the 2022-23 season, announced the club on 13/01/2023. "On ten occasions between now and the end of the season, Stade Rennais FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 276876
• Published on 16/01/23 at 13:40