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©  FC Bayern Munich
FC Bayern Munich: cooperation agreement with Schwarz Group (PreZero, XM Cyber, STACKIT & Saskia)

FC Bayern Munich (Bundesliga) and Schwarz Group, a German retail group that operates the supermarkets Lidl and Kaufland, have signed a cooperation agreement in which the group's brands PreZero (waste management), XM Cyber and STACKIT (IT products), and Saskia (Lidl's mineral water brand), will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 294088
• Published on 05/07/23 at 10:00
©  Paris Saint-Germain
Social media/Ligue 1 Uber Eats: 19 million additional followers for Paris Saint-Germain in 2022-23

The 20 clubs that participated in the 2022-23 Ligue 1 Uber Eats have a total of 238.6 million followers on Instagram, Facebook, TikTok and Twitter as of 02/07/2023, up 27.6 million from 01/08/2022, according to data compiled by News Tank Football. Ligue 1 has an average of approximately 11.9…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Social Networks, …
• Article # 294073
• Published on 05/07/23 at 09:20
Manchester City FC: Asahi (beer), training kit sponsor from 2023-24

Japanese brewer Asahi has extended as the official beer of Manchester City FC (Premier League) and will become the club's training kit sponsor from the 2023-24 season, announced the club on 04/07/2023. The agreement, which covers the club's men's and women's teams, will see the group promote its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 294070
• Published on 05/07/23 at 08:40
©  OGC Nice
Ligue 1 Uber Eats: Le Coq Sportif succeeds Macron as OGC Nice's equipment supplier from 2023-24

French brand Le Coq Sportif has become the official equipment supplier of OGC Nice (Ligue 1 Uber Eats) from the 2023-24 season, announced the club, which also presented its home and away shirts for the 2023-24 season, on 01/07/2023. The agreement covers all the club's teams (men and women)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 294045
• Published on 04/07/23 at 16:55
©  Paris 2024
Paris 2024: opening of the third ticket sales phase on 05/07/2023 at 10:00 CET

The third phase of ticket sales for the Paris 2024 Olympic Games opens on Wednesday 05/07/2023 at 10:00 CET and will be dedicated to events organised in regions other than Île-de-France, announced the Paris 2024 Olympic and Paralympic Organising Committee on 04/07/2023. After two phases…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication
• Article # 294041
• Published on 04/07/23 at 16:35
©  FCB
Espai Barça: "Cost of renovating our infrastructure could fall from €1.1bn to €930m" (Joan Laporta)

"The cost of renovating the Spotify Camp Nou and adjacent infrastructure could fall from the €1.1bn announced to €960m, or even €930m if all goes well. The reduction will be made possible by flexible interest rates for certain parts of the operation, which we can modify if the market offers us…
Domain(s): Clubs
• Category(ies): Finance, Stadiums
• Article # 294027
• Published on 04/07/23 at 16:00
©  Liverpool FC
Liverpool FC: following a successful rail seating trial, club to apply for "Safe Standing Licence"

Liverpool FC (Premier League) has completed its trial period of rail seating in certain sections at Anfield (53,394 capacity) and will apply for a licence to install it on a permanent basis, announced the club on 30/06/2023. "The club reviewed the effectiveness of rail seating in relation to…
Domain(s): Clubs
• Category(ies): Authorities, Legal, Stadiums
• Article # 294023
• Published on 04/07/23 at 15:20
©  Paris&Co
Olympic Esports Series 2024/France bid: "Decision at the end of July 2023" (B. Perrin, Paris&Co)

"The decision on France's commitment to its bid to host the IOC's Olympic Esports Series 2024 will be made by the end of July 2023. First, we need to analyse the feedback from the 2023 edition organised in Singapore," said Bertrand Perrin, director of the esports incubator Level 256 at Paris&Co…
Domain(s): Public Authorities & Regulations
• Category(ies): Stadiums, Investment - Shareholding, Essentials Public Authorities & Regulations, …
• Article # 294018
• Published on 04/07/23 at 14:45
©  Amazon
France/Prime Video: Pass Ligue 1 monthly subscription to rise from €12.99 to €14.99 for 2023-24

Pass Ligue 1 subscriptions, available on Amazon's Prime Video platform in France, will increase from €12.99 to €14.99 per month from 04/08/2023, according to an announcement made by the streaming service on 04/07/2023. Alongside the monthly subscription, Prime Video will also be offering a…
Domain(s): Media
• Category(ies): Digital, Media
• Article # 293993
• Published on 04/07/23 at 13:40
©  LaLiga
Social media: 200 million followers for LALIGA, the most followed European Top 5 league

"LALIGA has hit a new milestone in its digital strategy, surpassing 200 million followers across the 16 digital platforms on which it operates. When compared to other major leagues, this achievement positions LALIGA as the leading football competition in terms of number of followers," announced…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Digital, …
• Article # 293991
• Published on 04/07/23 at 13:00