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©  D.R.
Premier League: 6686 Sport (betting), sleeve sponsor of Wolverhampton Wanderers FC for 2023-24

Hong Kong sports betting operator 6686 Sport has become a sleeve sponsor of Wolverhampton Wanderers FC (Premier League) for the 2023-24 season, announced the English club on 14/08/2023. "This deal represents the biggest sleeve sponsorship in the club's history and also demonstrates the growing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 297552
• Published on 17/08/23 at 13:40
©  D.R.
Paris 2024: "Our athletes need to be at the Olympics" (V. Gutzeit, Minister of Sport for Ukraine)

"Our athletes need to be at the Olympics (in Paris 2024). Our flag will be at the Opening Ceremony, at the competitions, our athletes will represent our state so that everyone in the world will see that Ukraine is, was and will be," said Vadym Gutzeit, Minister of Sport for Ukraine, in an…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Social Responsibility
• Article # 297517
• Published on 17/08/23 at 13:00
©  FIFA
Women's World Cup 2023: a record 1.92 million viewers for Spain - Sweden on La 1 (RTVE)

Spain - Sweden (2-1), semi-final of the Women's World Cup 2023, drew an average of 1.921 million viewers on the public TV channel La 1 (RTVE) in Spain, on Tuesday 15/08/2023 (kick-off at 20:00 local time, 10:00 CET), according to data from the audience measurement institute Kantar. This was the…
Domain(s): Media
• Category(ies): Media Audiences, Marketing - Communication, Media
• Article # 297546
• Published on 17/08/23 at 11:30
©  LaLiga
LALIGA: opening of the league's first official online store in collaboration with Fanatics

LALIGA, in collaboration with Fanatics, an American manufacturer and distributor of licensed sports products, is opening its first online shop for the sale of officially licensed shirts, training wear and accessories "from most of the LALIGA EA Sports and LALIGA Hypermotion clubs," announced the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Merchandising - Licensing
• Article # 297550
• Published on 17/08/23 at 10:40
©  IBM
Tennis: IBM deploys AI-generated audio commentary on US Open app & website

IBM has activated its partnership with the USTA organiser of the US Open Grand Slam tournament and is deploying an artificial intelligence (AI) solution within the US Open application and website to provide audio commentary, announced the American software, hardware and IT services company on…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 297544
• Published on 17/08/23 at 10:00
©  Lega Serie A
2023-24 Serie A TIM: all you need to know regarding Italian & international broadcasters

The 2023-24 Serie A TIM season kicks off on Saturday 19/08/2023 at 18:30 CET with two matches (Empoli FC - Hellas Verona FC and Frosinone Calcio - SSC Napoli) broadcast in Italy on DAZN, the OTT platform which holds the rights to all the matches (including 7 out of 10 on an exclusive basis) for…
Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Digital, …
• Article # 297538
• Published on 17/08/23 at 09:20
NFL: beIN Sports extends its broadcasting rights in France from 2023-24

The pay-TV group beIN Sports France has extended its rights to broadcast the National Football League in France from the 2023-24 season and for "several years" on 16/08/2023. The group had previously extended its rights to broadcast the NFL in France for the 2020-2023 cycle (three seasons) on…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 297525
• Published on 17/08/23 at 08:40
©  UEFA
UEFA Super Cup: head-to-head Manchester City FC - Sevilla FC, Wednesday 16/08/2023

With 127.3 million followers on social media (Facebook, Instagram, TikTok and X, as of 16/08/2023), Manchester City FC (Premier League) have 10.7 times more than Sevilla FC (LaLiga EA Sports), who count 11.8 million, as the two clubs prepare to face each other in the 2022-23 UEFA Super Cup at the…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Sporting Goods & Brands, …
• Article # 297532
• Published on 16/08/23 at 17:20
©  Bundesliga
Bundesliga: all you need to know about the 18 clubs participating in the 2023-24 season

FC Bayern Munich, 2022-23 Bundesliga champions, are putting their title on the line once again when they take on SV Werder Bremen on Friday 18/08/2023, when the 61st edition of the Bundesliga begins. The Bavarian club, huge favourites on the strength of their 11 consecutive league titles (a run…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Authorities, …
• Article # 297529
• Published on 16/08/23 at 17:00
©  L'ESTAC
Ligue 2 BKT: LCR (real estate), main shirt sponsor of ESTAC's home shirt for 2023-24

LCR (Les Constructeurs Réunis), a French property developer, has extended its partnership with ESTAC (Ligue 2 BKT) to become the main shirt sponsor of the club's home shirt for the 2023-24 season, announced Espérance Sportive Troyes Aube Champagne on 12/08/2023. LCR previously displayed its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 297518
• Published on 16/08/23 at 16:25