Archives February, 2024 (page 14/28)

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Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 315462
• Published on 16/02/24 at 14:30

MMA: Unibet (sports betting) partner of PFL Europe in the United Kingdom & France (2024-2025)

Maltese online sports betting operator Unibet (Kindred Group) has become the "official sportsbook and betting partner" of PFL Europe (Professional Fighters League Europe) in the UK and France for two years (2024-2025), announced the American mixed martial arts organisation on 16/02/2024. The…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Betting
• Article # 315457
• Published on 16/02/24 at 13:40

Bundesliga: Setanta Sports extends its media rights for 10 territories over the 2025-2029 cycle

The Irish pay-TV group Setanta Sports has extended its exclusive broadcasting rights to the Bundesliga and 2.Bundesliga for 10 territories in Europe and Central Asia over the 2025-2029 cycle (four seasons), announced Bundesliga International, the DFL subsidiary responsible for the commercial…

Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 315456
• Published on 16/02/24 at 13:00

Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…

Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 315452
• Published on 16/02/24 at 11:50

2023-24 Europa League: 1.22 million viewers for RC Lens - SC Freiburg on W9 (audience share: 6.6%)

RC Lens (Ligue 1 Uber Eats) - SC Freiburg (Bundesliga) (0-0), first leg of the play-offs for the Round of 16 of the 2023-24 Europa League, drew an average of 1.22 million viewers on the free DTT channel W9 (M6 group), on Thursday 15/02/2024 (kick-off at 21:00 CET), according to data from the…

Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 315427
• Published on 16/02/24 at 10:40

FC Girondins de Bordeaux: launch of the "G-CLUB" a Web3 platform & the sale of NFTs

FC Girondins de Bordeaux (Ligue 2 BKT) is offering its supporters a fan experience with the launch of a "community platform" called "G-CLUB" based on Web3 technology, announced the club on 14/02/2024. Users will be able to register on this platform, which is designed as a "digital club", from…

Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 315379
• Published on 16/02/24 at 10:00

FFF: creation of the "Commitment Commission" chaired by Pascal Parent, executive committee member

The executive committee of the Fédération Française de Football, which met in Paris, announced the creation of the "Commitment Commission" on 15/02/2024. Chaired by Pascal Parent, member of the FFF executive committee and president of the Auvergne Rhône-Alpes League, this commission represents…

Domain(s): Public Authorities & Regulations
• Category(ies): Governance, Legal, Social Responsibility
• Article # 315381
• Published on 16/02/24 at 09:20

United Kingdom: TNT Sports acquires TV rights to the Emirates FA Cup for the 2025-2029 cycle

TNT Sports (ex-BT Sport, Warner Bros. Discovery) has acquired the UK broadcasting rights to the Emirates FA Cup for the 2025-2029 cycle (four seasons), announced the pay-TV bouquet on 15/02/2024. "TNT Sports will showcase live matches from the first round, with every game from the third round…

Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 315401
• Published on 16/02/24 at 08:40

DFL/strategic partnership: discussions with investment firm CVC continue but Blackstone withdraws

The US investment fund Blackstone "is no longer under consideration as a strategic marketing partner" of the DFL and the Luxembourg fund CVC Capital Partners is therefore the only investor to continue discussions with the German League in connection with the creation of a new company that will…

Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Authorities, Finance, …
• Article # 315375
• Published on 15/02/24 at 17:00

Ligue 1 Uber Eats: Sorare (fantasy league/NFTs) official supplier of OGC Nice from 2023-24

Sorare, a French start-up specialised in NFTs bearing the image of players, has become an official supplier of OGC Nice (Ligue 1 Uber Eats) from the 2023-24 season, announced the club on 15/02/2024. As part of the agreement, the Web3 platform has become the "official fantasy NFT partner" of the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 315356
• Published on 15/02/24 at 16:40