Filter by domain
Filter by year
Filter by month
©  Olympique Lyonnais
Olympique Lyonnais: adidas extends as equipment supplier for four seasons (2025-2029)

adidas has extended as equipment supplier of Olympique Lyonnais (Ligue 1 Uber Eats) for four additional seasons, over the 2025-2029 cycle, announced the club on 06/02/2024. The German brand has been a partner of OL since the 2010-2011 season, paying the club an estimated €11m a year over the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 314387
• Published on 07/02/24 at 10:40
©  AC Milan
Serie A TIM: ComAve (e-commerce) & Tamias (POS systems), global partners of AC Milan from 2023-24

ComAve, a global e-commerce platfrom and Tamias, a British point-of-sale software programme, have become global partners (third level) of AC Milan (Serie A TIM), announced the Italian club on 06/02/2024. As part of the agreement, "ComAve and Tamias will collaborate to build an ecosystem of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 314373
• Published on 07/02/24 at 10:00
©  AS Saint-Étienne
AS Saint-Étienne: partnership with Her Game Too to fight sexism at the stadium

AS Saint-Étienne (Ligue 2 BKT) has entered into a partnership with the French branch of the British non-profit organisation Her Game Too, "committed to combating sexism in football stadiums in France," announced the club on 06/02/2024. This is the association's first collaboration with a French…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility, Stadiums
• Article # 314362
• Published on 07/02/24 at 09:20
©  NTF
News Tank Football: interviews & analyses published in January 2024

• "While the decision on 21/12/2023 clearly opens a breach in UEFA's monopoly on the organisation of competitions in Europe, it does not appear, at least in the short term, to call into question the entire architecture of European football," said Charles Amson, a lawyer at the Paris Bar who…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Social Responsibility, Clubs, Sporting Goods & Brands, …
• Article # 314339
• Published on 07/02/24 at 08:40
©  FC Lorient
FC Lorient: signing of the Breton language charter to promote the language in public spaces

FC Lorient (Ligue 1 Uber Eats) and the Office Public de la Langue Bretonne (Public Office for the Breton Language) have signed an agreement as part of the Breton language charter, announced the French club on 02/02/2024. The agreement includes the conversion of the club's administrative…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 314226
• Published on 06/02/24 at 17:10
©  Skweek
Basketball: BKT (tyres) "founding partner" of Skweek (OTT platform) from 2024

Indian tyre manufacturer Balkrishna Industries Ltd (BKT) has become a "founding partner" of Skweek from February 2024, announced the OTT platform owned by Fedcom Media on 05/02/2024. As part of this collaboration, BKT will become the main partner of the new weekly series "Wembamania", a "show…
Domain(s): Media
• Category(ies): Media, Sponsors - Partners
• Article # 314336
• Published on 06/02/24 at 17:00
©  Linkedin
LALIGA: creation of the "Club Office" to support clubs in their development and growth

LALIGA has created a department called the "Club Office" ("Oficina de Clubes") with the aim of "supporting all LALIGA EA Sports and LALIGA Hypermotion clubs in their development and growth, in line with the significant progress made thanks to the LALIGA Impulso plan," announced the Spanish League…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, International development, Authorities
• Article # 314334
• Published on 06/02/24 at 16:45
©  Manchester United FC
2023-24 Premier League: attendance for Matchday 23 (38,332 spectators on average per game)

Matchday 23 of the 2023-24 Premier League season drew an average of 38,332 spectators per game, from Saturday 03 to Monday 05/02/2024. The average stadium fill rate was 98.5%. Manchester United FC - West Ham United FC (3-0), on Sunday 04/02 (kick-off at 12:00 local time, 13:00 CET), was the…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Authorities, …
• Article # 314320
• Published on 06/02/24 at 16:20
©  AS Roma
Serie A TIM: IBL Banca (bank) official partner of AS Roma from 2023-24

The Italian banking group IBL Banca has become an official partner of AS Roma (Serie A TIM) from the 2023-24 season, announced the club on 05/02/2024. Under the agreement, which covers both the men's and women's teams (Serie A Femminile eBay), the brand becomes the Italian club's "official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 314317
• Published on 06/02/24 at 15:50
©  Lega Serie A
Italy: Enilive (mobility) succeeds TIM as title sponsor of the Serie A for 2024-2027 (€22m/year)

Enilive, a mobility brand owned by Italian energy supplier Eni, has acquired the naming rights to the Italian top flight for three seasons from 2024-25 (i.e. the 2024-2027 cycle), announced Lega Serie A, the competition's organising body, following its general meeting on 05/02/2024. Under the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 314292
• Published on 06/02/24 at 15:20