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©  LFP
LFP: a new Ligue 2 BKT logo to be used from the 2024-25 season

The Ligue de Football Professionnel has unveiled the new logo for Ligue 2 BKT, which will be used from the 2024-25 season on 12/04/2024. The new logo "plays on the term L2, with an L embedded in the 2, which is revealed on a secondary reading level," said the governing body. "This new logo will…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Authorities, Agencies, …
• Article # 321591
• Published on 12/04/24 at 13:00
©  FC Barcelona
FC Barcelona: Spotify to display logo of singer Karol G on shirts for the match versus Real Madrid

On the occasion of the Clásico between FC Barcelona and Real Madrid CF (Matchday 32 of LALIGA EA Sports, Sunday 21/04/2024), Spotify has activated its partnership with the Catalan club, of which it is the main shirt sponsor, and will display the logo of Colombian singer Karol G on the front of the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 321567
• Published on 12/04/24 at 11:30
©  Premier League
Premier League Mornings Live: a record 15,500 participants during the 9th edition in Nashville (USA)

A record 15,500 people attended the ninth edition of the "Premier League Mornings Live" promotional event in Nashville (Tennessee) on 06 and 07/04/2024, announced the English league on 11/04/2024. This "festival for fans", organised in partnership with NBC Sport (a subsidiary of NBCUniversal)…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, International development, Authorities, …
• Article # 321562
• Published on 12/04/24 at 10:40
©  BBC
BBC: Alex Kay-Jelski director of sport from June 2024 after Barbara Slater retires

Alex Kay-Jelski has been appointed director of sport at the BBC from June 2024, the BBC, announced the public broadcasting group 11/04/2024. He will report to Charlotte Moore, the BBC's chief content officer. Alex Kay-Jelski will replace Barbara Slater, director of sport at the BBC since April…
Domain(s): Media
• Category(ies): Digital, Media
• Article # 321559
• Published on 12/04/24 at 10:00
©  D.R.
LALIGA: pitches renovated in four countries as part of the FC Futures programme with EA Sports

LALIGA, in collaboration with its partner EA Sports and as part of the FC Futures programme initiated by the latter, has renovated four football pitches located in Málaga (Spain), Singapore, Cape Town (South Africa) and Jalisco (Mexico) in March 2024, announced the body on 09/04/2024. "The…
Domain(s): Public Authorities & Regulations
• Category(ies): International development, Authorities, Social Responsibility
• Article # 321556
• Published on 12/04/24 at 09:20
©  Asociación Uruguaya de Fútbol
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 321554
• Published on 12/04/24 at 08:40
©  FC Barcelona
FC Barcelona: EBC Financial Group, official foreign exchange partner "for the next 3.5 years"

EBC Financial Group, an international financial services group founded in London (ENG), has become the "official foreign exchange partner" of FC Barcelona (LALIGA EA Sports), from the 2023-24 season and "for the next 3.5 years (until 2026-27)," announced the club on 11/04/2024. The agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance
• Article # 321489
• Published on 11/04/24 at 16:35
©  ATP
Tennis: Yokohama Tire (tyres) official partner of the ATP Tour from 2024

Japanese tyre manufacturer Yokohama Tire has become an official partner of the ATP Tour as part of a "multi-year global partnership" from 2024, announced the Association of Tennis Professionals on 11/04/2024. Yokohama Tire has the status of "gold partner", the third level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 321502
• Published on 11/04/24 at 16:05
©  Barclays Women's Super League
Barclays Women's Super League: Sky & BBC extend domestic broadcasting rights for 2024-25

The British pay-TV operator Sky and public broadcaster BBC have extended their UK broadcasting rights to the Barclays Women's Super League for the 2024-25 season, announced the two parties on 11/04/2024. The extension includes the same number of matches for each broadcaster as for the current…
Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Media
• Article # 321479
• Published on 11/04/24 at 14:30
©  AC Milan
2023-24 Europa League: head-to-head AC Milan - AS Roma (quarter-final first leg, 11/04/2024)

With a turnover of €404m for the 2022-23 financial year (from 01/07/2022 to 30/06/2023), AC Milan (Serie A TIM) are ranked 13th among the clubs of the European Top 5 leagues in terms of revenue generated (excluding transfers) over the period, while AS Roma (Serie A TIM) are in 24th place with…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Social Networks, …
• Article # 321446
• Published on 11/04/24 at 13:40