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©  BigHit
Bundesliga: Bollywood actor Kartik Aaryan becomes ambassador of the "Bundesliga Dream India" project

Indian actor Kartik Aaryan, and "Bollywood star", has become an ambassador for the "Bundesliga Dream India" programme, announced Bundesliga International, the DFL subsidiary responsible for promoting the German league abroad, on 15/04/2024. "A Gen Z icon in India and the star of many…
Domain(s): Public Authorities & Regulations
• Category(ies): International development, Game - pitch, Marketing - Communication
• Article # 321793
• Published on 15/04/24 at 16:00
©  Paris SG
PSG Academy: football camps in Italy from 10/06/2024 in partnership with Aser Media

The Paris Saint-Germain Academy will be deployed in Italy for two months from 10/06/2024, with the launch of football camps for girls and boys aged 8 to 17, announced the Ligue 1 Uber Eats club on 15/04/2024. "Following a partnership with Aser Media, renowned for its expertise in the Italian…
Domain(s): Clubs
• Category(ies): Clubs, International development, Game - pitch, …
• Article # 321782
• Published on 15/04/24 at 15:20
©  Bayer 04 Leverkusen
2023-24 Bundesliga: attendance for Matchday 29 (41,007 spectators on average per game)

Matchday 29 of the 2023-24 Bundesliga season drew an average of 41,007 spectators per game between Friday 12 and Sunday 14/04/2024. The average stadium fill rate was 98.5%. FC Bayern Munich - 1.FC Köln (2-0), on Saturday 13/04/2024 (kick-off at 15:30 CET), was the match that posted the best…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 321786
• Published on 15/04/24 at 14:30
©  Paris Saint-Germain
Paris Saint-Germain: an awareness campaign to promote responsible gambling with ParionsSport

Paris Saint-Germain (Ligue 1 Uber Eats) and its premium partner ParionsSport, a brand owned by operator La Française des Jeux, have unveiled a campaign to raise awareness of the risks associated with sports betting on 12/04/2024. Featuring five players from the Parisian club (Kylian Mbappé…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 321767
• Published on 15/04/24 at 13:40
©  FC Barcelona / X
2023-24 LALIGA EA Sports: 837,000 viewers for Cádiz CF - FC Barcelona on Movistar LALIGA

Cádiz CF - FC Barcelona (0-1), on Matchday 31 of the 2023-24 LALIGA EA Sports season, drew an average of 837,000 viewers on the pay-TV channel Movistar LALIGA (Telefonica Group) in Spain on Saturday 13/04/2024 (kick-off at 21:00 CET), according to data from the audience measurement institute…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 321765
• Published on 15/04/24 at 13:00
©  D.R.
Paris 2024: opening ceremony at Trocadero rather than the Seine is "Plan B" according to E. Macron

"If we think there are risks (for the opening ceremony of the Olympic Games on the Seine on 26/07/2024), we have fallback scenarios. At the same time, we are preparing 'Plan B' and even Plan C. We carry out analyses in real time. To tell you the truth, we have a ceremony that would be limited to…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Stadiums, Authorities, …
• Article # 321733
• Published on 15/04/24 at 11:30
©  Olympique de Marseille
Olympique de Marseille: a second sports ground renovated as part of the "Capitale du Foot" project

Olympique de Marseille (Ligue 1 Uber Eats) have renovated the Stade Julien Baudon, named in tribute to a deceased supporter and located "at the foot of Notre-Dame de-la-Garde" (Marseille, 6th arrondissement), and inaugurated a football pitch there in the colours of the music label "D'Or et de…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 321724
• Published on 15/04/24 at 10:40
©  Bayer 04 Leverkusen
2023-24 Bundesliga: Bayer 04 Leverkusen crowned German champions for the first time

Bayer 04 Leverkusen have been crowned 2023-24 Bundesliga champions after a 5-0 home win over SV Werder Bremen on Matchday 29 on 14/04/2024. They have 79 points in the table, 16 more than FC Bayern Munich and VfB Stuttgart, 2nd and 3rd respectively with 63 points each, who can no longer catch them…
Domain(s): Clubs
• Category(ies): Game - pitch
• Article # 321702
• Published on 15/04/24 at 10:00
©  D.R.
Paris 2024/Nike: kits for French athletes (FFF & FFBB) & other National Olympic Committees presented

At its "Nike On Air" event at the Palais Brongniart (Paris, 2nd arrondissement), the American group Nike presented the kits worn by athletes from its federations under contract, as well as a number of "new products" for the Paris 2024 Olympic and Paralympic Games on 11/04/2024. This…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Sporting Goods & Brands, Marketing - Communication, …
• Article # 321699
• Published on 15/04/24 at 09:20
©  D.R.
Investment: Raphaël Varane joins private equity fund SLAM, co-founded by TRAIL

Raphaël Varane (Manchester United FC, Premier League) has invested in the SLAM private equity fund specialised in sport, luxury goods, art and music, announced TRAIL, the investment company which co-founded SLAM (with French F1 driver Pierre Gasly) at the end of 2023, on 11/04/2024. The…
Domain(s): Sponsors & Partners
• Category(ies): Investment - Shareholding
• Article # 321695
• Published on 15/04/24 at 08:40