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©  Toulouse FC
Ligue 1 Uber Eats: Toulouse FC, first club to partner with the Her Game Too campaign to fight sexism

Toulouse FC has become the first Ligue 1 Uber Eats club to sign a partnership agreement with the French branch of the Her Game Too voluntary campaign in order to "raise awareness in France of the fight against sexism in the stands, in favour of greater inclusion in sport," said the two…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 317422
• Published on 06/03/24 at 14:30
©  AC Milan
Serie A TIM: AC Milan - AS Roma, the first match between 2 Italian clubs in Australia on 31/05/2024

AC Milan and AS Roma (Serie A TIM) will meet for a friendly match at Perth's Optus Stadium (65,000 capacity, Australia) on 31/05/2024, announced the Lombardy club on 06/03/2024. The match, which will be the first between two Italian top-flight clubs in Australia, is being organised with "the…
Domain(s): Clubs
• Category(ies): International development, Marketing - Communication
• Article # 317421
• Published on 06/03/24 at 13:40
©  Paris Saint-Germain
2023-24 Champions League: 1.62 million viewers for Real Sociedad - PSG on Canal+ Foot

Real Sociedad (LALIGA EA Sports) - Paris Saint-Germain (Ligue 1 Uber Eats) 2023-24 Champions League Round of 16 second leg (1-2, 1-4 on aggregate), drew an average of 1.62 million viewers with a peak of 1.9 million on the pay-TV channel Canal+ Foot, on Tuesday 05/03/2024 (kick-off at 21:00 CET)…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 317392
• Published on 06/03/24 at 13:00
©  FC Bayern Munich
2023-24 Champions League: 3.4 million viewers for FC Bayern Munich - SS Lazio on Canale 5

FC Bayern Munich (Bundesliga) - SS Lazio (Serie A TIM), 2023-24 Champions League Round of 16 second leg (3-0, 3-1 on aggregate), drew an average of 3.416 million viewers on the private Italian free-TV channel Canale 5 (Mediaset group) in Italy, on Tuesday 05/03/2024 (kick-off at 21:00 CET)…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 317362
• Published on 06/03/24 at 11:30
©  D.R.
LFP: McDonald's (fast food), a candidate to replace Uber Eats as title sponsor of Ligue 1 (press)

American fast-food chain McDonald’s is set to take over from the food delivery application Uber Eats as title sponsor of Ligue 1, according to information from RMC Sport on 05/03/2024. The French championship would thus take the name "McDonald's Ligue 1" for three seasons (2024-2027). The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 317356
• Published on 06/03/24 at 10:40
©  Liverpool FC
Liverpool FC: initiative to recreate the atmosphere at Anfield for fans in China & Hong Kong

Liverpool FC (Premier League) has signed an agreement with property developer Swire Properties to offer an "immersive experience" aimed at recreating the atmosphere at Anfield (Liverpool, ENG) for the club's supporters in China and Hong Kong, announced the club on 05/03/2024. As part of the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, International development, Marketing - Communication
• Article # 317344
• Published on 06/03/24 at 10:00
©  RB Leipzig
2023-24 Champions League: head-to-head Real Madrid - RB Leipzig (Round of 16, 2nd leg, 06/03/2024)

With a turnover of €843m for the 2022-23 financial year (from 01/07/2022 to 30/06/2023), Real Madrid CF (LALIGA EA Sports) posted revenues excluding transfers 2.4 times higher than those of RB Leipzig (Bundesliga) over the same period (€354m), as the two clubs prepare to meet each other in the…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Finance, …
• Article # 317324
• Published on 06/03/24 at 09:20
©  SportEasy
Panini: cards featuring French amateur footballers in collaboration with the SportEasy app

SportEasy, a web and mobile solution that supports amateur clubs in their management, and Panini, an Italian manufacturer of collectible cards and stickers, are rolling out the "Panini Match Star" initiative, which allows French amateur football players to win giant Panini cards bearing their…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 317320
• Published on 06/03/24 at 08:40
©  FC Barcelona
FC Barcelona: launch of the free OTT platform Barça One (matches, programmes, archives, etc.)

FC Barcelona (LALIGA EA Sports) are launching the free OTT platform Barça One, announced the club on 03/05/2024. The platform will go live "in the next few weeks, and is the natural and necessary evolution of Barça TV+" the pay streaming service launched by the Catalan club in June 2020. Fans…
Domain(s): Clubs, Media
• Category(ies): Clubs, Media, Digital
• Article # 317289
• Published on 05/03/24 at 17:00
©  @D.R
Bundesliga: partnership with the BigHit (scouting app) to find talented young players in India

Bundesliga International has entered into a partnership with BigHit, a youth scouting app in India, "to identify the best talent across the Indian subcontinent," announced the entity responsible for promoting the German league abroad on 01/03/2024. This initiative, entitled "Bundesliga Dream…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International development, Authorities, Game - pitch, …
• Article # 317282
• Published on 05/03/24 at 16:45