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©  OL
Olympique Lyonnais: 2025-26 season ticket prices between €300 & €1,200 (excluding discounts)

Olympique Lyonnais (Ligue 1 McDonald's) have launched their season ticket campaign to attend the 17 matches in the French top flight during the 2025-26 season at Groupama Stadium (59,186 capacity) at prices ranging from €300 to €1,200 (excluding discounts and hospitality), on 30/07/2025. OL…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Marketing - Communication, …
• Article # 407374
• Published on 30/07/25 at 16:20
©  English Football League
England/EFL: partnership with Sage (IT) focusing on data & the promotion of local businesses

Sage, a SME accounting software company based in the UK, has become an official partner of the English Football League from the 2025-26 season, announced the body on 30/07/2025. "Already working with nearly half of the EFL's 72 clubs (Sky Bet Championship, Sky Bet League One and Sky Bet League…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 407369
• Published on 30/07/25 at 15:40
©  NBA
NBA: 2 games per season relocated to Europe between 2026 & 2028, with a return to Paris (FRA) in 2027

Six NBA regular season games will be played in Europe (in England, Germany and France) between 2026 and 2028, i.e. two relocated games for each regular season, announced the North American Basketball League on 30/07/2025. In 2025-26, Berlin will host a showdown between the Orlando Magic and…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, International authorities, Professional leagues, …
• Article # 407363
• Published on 30/07/25 at 15:10
©  D.R.
Ligue 1+: "Establishing a recognisable, legible & clear identity" (T. van der Schooten, Leroy Tremblot)

"The Ligue 1+ universe is a fully-fledged expression inherited from the Ligue 1 McDonald's identity. The channel's graphic language remains in complete harmony with the league it broadcasts. Like any brand, especially one with editorial and cultural ambitions, Ligue 1+ is bound to evolve in line…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Essentials Public Authorities & Regulations, Essentials Sponsors & Partners, Agencies, …
• Article # 407338
• Published on 30/07/25 at 13:40
©  Revolut
Formula 1: Revolut (banking services) title sponsor of Audi F1 Team from 2026

Revolut, a British banking and financial services fintech company, has become the main partner and title sponsor of Audi F1 Team, announced the team on 30/07/2025. This "strategic global" partnership will come into effect from 2026, when the team enters the FIA Formula 1 World Championship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 407313
• Published on 30/07/25 at 13:00
©  MLS
United States: Walmart (retail) official partner of Major League Soccer from 2025

Walmart has become an official partner of Major League Soccer as part of a "multi-year" agreement from 2025, announced the US retailer and supermarket chain on 29/07/2025. The entity, which is majority-owned by Walton Enterprises, will also become a partner of the Leagues Cup. "Through this…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International authorities, Professional leagues, Sponsors - Partners, …
• Article # 407308
• Published on 30/07/25 at 11:30
©  Leeds United FC
Premier League: Parimatch (sports betting) sleeve sponsor of Leeds United FC from 2025-26

Parimatch, a Cyprus-based sports betting operator, has become a sleeve sponsor of Leeds United FC (promoted to the Premier League) for the 2025-26 season, announced the club on 29/07/2025. The group will benefit from "official partner" status, the second highest level in the English club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 407305
• Published on 30/07/25 at 10:45
©  D.R.
Toulouse FC: departure of Sébastien Duhamel, chief marketing & revenue officer

Sébastien Duhamel, chief marketing and revenue officer at Toulouse FC (Ligue 1 McDonald's), is leaving the club, announced the latter on 29/07/2025. Sébastien Duhamel joined TFC in January 2021 as chief marketing, communication and digital to "support the initial stages of the club's…
Domain(s): Clubs
• Category(ies): Clubs, Governance, Marketing - Communication, …
• Article # 407301
• Published on 30/07/25 at 10:25
©  D.R.
Six Nations Rugby: Michael White promoted to director of communications

Michael White has been promoted to director of communications at Six Nations Rugby, he announced via LinkedIn on 29/07/2025. Michael White had joined the organiser of the Autumn Nations Series and the 6 Nations tournament in December 2021 as head of press relations and…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication
• Article # 407248
• Published on 30/07/25 at 09:20
©  Inter Milan
FC Inter Milan: Balocco (food company) official partner for three seasons (2025-2028)

Balocco, an Italian food company specialised in panettone, biscuits and wafers, has become an official partner (3rd level) of FC Inter Milan (Serie A Enilive) for three seasons, over the 2025-2028 cycle, announced the club on 29/07/2025. As part of the agreement, the two parties will launch…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 407242
• Published on 30/07/25 at 08:40