Sponsors & Partners: archives July, 2025

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©  FC Barcelona

FC Barcelona: Ministry of Sport & Leisure of the DR Congo becomes a global partner until 2028-29

FC Barcelona (LALIGA EA Sports) has entered into a strategic partnership with the Ministry of Sport and Leisure of the Democratic Republic of Congo, under which the latter will display its brand "D.R. Congo, cœur de l’Afrique (Heart of Africa)" on the back of the Catalan club's training kit until…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 407491
• Published on
©  D.R.

adidas: revenues of €12.1bn for the first half of 2025, up 14% (excluding currency effects)

adidas AG reported revenues of €12.105bn for the first half of 2025 (01/01 to 30/06/2025), up 7% "in euro terms" (2024: €11.28bn) and up 14% on a currency-neutral basis "as currency developments led to an unfavorable translation impact," announced the German group on 30/07/2025. Percentage…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 407392
• Published on
©  Puma

Puma: financial projections for 2025 revised downwards after a €246.6m loss in the 1st half of the year

Puma has posted a net loss of €246.6m and sales of €4.018bn, down 4.8% (after adjusting for currency effects) at the end of the first half of 2025 (from 01/01 to 30/06/2025), announced the German group on 24/07/2025. The gross profit margin fell by 60 basis points to 46.5%, while adjusted EBIT was…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Finance
• Article # 407391
• Published on
©  English Football League

England/EFL: partnership with Sage (IT) focusing on data & the promotion of local businesses

Sage, a SME accounting software company based in the UK, has become an official partner of the English Football League from the 2025-26 season, announced the body on 30/07/2025. "Already working with nearly half of the EFL's 72 clubs (Sky Bet Championship, Sky Bet League One and Sky Bet League…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 407369
• Published on
©  D.R.

Ligue 1+: "Establishing a recognisable, legible & clear identity" (T. van der Schooten, Leroy Tremblot)

"The Ligue 1+ universe is a fully-fledged expression inherited from the Ligue 1 McDonald's identity. The channel's graphic language remains in complete harmony with the league it broadcasts. Like any brand, especially one with editorial and cultural ambitions, Ligue 1+ is bound to evolve in line…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Essentials Public Authorities & Regulations, Essentials Sponsors & Partners, Agencies, …
• Article # 407338
• Published on
©  Revolut

Formula 1: Revolut (banking services) title sponsor of Audi F1 Team from 2026

Revolut, a British banking and financial services fintech company, has become the main partner and title sponsor of Audi F1 Team, announced the team on 30/07/2025. This "strategic global" partnership will come into effect from 2026, when the team enters the FIA Formula 1 World Championship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 407313
• Published on
©  MLS

United States: Walmart (retail) official partner of Major League Soccer from 2025

Walmart has become an official partner of Major League Soccer as part of a "multi-year" agreement from 2025, announced the US retailer and supermarket chain on 29/07/2025. The entity, which is majority-owned by Walton Enterprises, will also become a partner of the Leagues Cup. "Through this…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International authorities, Professional leagues, Sponsors - Partners, …
• Article # 407308
• Published on
©  Leeds United FC

Premier League: Parimatch (sports betting) sleeve sponsor of Leeds United FC from 2025-26

Parimatch, a Cyprus-based sports betting operator, has become a sleeve sponsor of Leeds United FC (promoted to the Premier League) for the 2025-26 season, announced the club on 29/07/2025. The group will benefit from "official partner" status, the second highest level in the English club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 407305
• Published on
©  Inter Milan

FC Inter Milan: Balocco (food company) official partner for three seasons (2025-2028)

Balocco, an Italian food company specialised in panettone, biscuits and wafers, has become an official partner (3rd level) of FC Inter Milan (Serie A Enilive) for three seasons, over the 2025-2028 cycle, announced the club on 29/07/2025. As part of the agreement, the two parties will launch…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 407242
• Published on
©  FPF

Portugal/FPF: Betano (bookmaker) title sponsor of the Supertaça Cândido de Oliveira

Betano, a sports betting operator belonging to the Greek group Kaizen Gaming, has become the title sponsor (2nd level) of the Supertaça Cândido de Oliveira (Portuguese Super Cup), announced the Federaçao Portuguesa de Futebol (FPF) on 29/07/2025. The competition - which will pit 2024-25 Liga…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Federations, Authorities, …
• Article # 407226
• Published on