Sponsors & Partners: archives July, 2025 (page 2/9)

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©  FC Barcelona

Nike: Mamba Mentality, Kobe Bryant's brand, to feature on FC Barcelona's away shirts in 2025-26

Nike has entered into a partnership with Mamba Mentality, a brand belonging to former American basketball player Kobe Bryant (who died in 2020), and will display the latter's logo on the FC Barcelona's (LALIGA EA Sports) away shirts for the 2025-26 season, announced the American group on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 407199
• Published on
©  RFEF

Spain: BKT (tyres) official sponsor of RFEF referees for five seasons (2025-2030)

Balkrishna Industries Ltd. (BKT), an Indian tyre manufacturer, has become an official sponsor of referees in competitions organised by the Real Federacion Espanola de Futbol for five seasons (2025-2030), announced the Spanish Federation on 25/07/2025. As part of the agreement, the brand's logo…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 407167
• Published on
©  OL

Olympique Lyonnais: Groupama extends stadium naming rights for five seasons (2025-2030)

Groupama Rhône-Alpes Auvergne, the regional subsidiary of the French insurance and banking group, has extended its naming rights for "Groupama Stadium" (59,186 capacity, in Décines-Charpieu, Rhône, FRA) for a further five seasons (2025-2030), i.e. until 31/07/2030, announced Eagle Football Group…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 407156
• Published on
©  AS Saint-Étienne

AS Saint-Étienne: club's commercial rights bought back from the Sportfive agency

AS Saint-Étienne (relegated to the Ligue 2 BKT at the end of the 2024-25 season) have bought back their commercial rights from the agency Sportfive, which had held them since 2010, according to a report in the French sports daily L'Équipe on 28/07/2025 that News Tank Football can confirm. AS…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Finance, …
• Article # 407052
• Published on
©  LALIGA

LALIGA: partnership with BKT (tyres) refocused on Europe & Latin America (2025-2028)

Balkrishna Industries Ltd. (BKT), an Indian tyre manufacturer, has extended as a partner of LALIGA for a further three seasons (2025-2028), announced the Spanish professional league on 25/07/2025. The two parties have been linked since the 2019-20 season. While the brand was the governing…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 406951
• Published on
©  CAF

Africa/CAF: The Laughing Cow (cheese, FRA) official supplier of the TotalEnergies AFCON 2025

The Laughing Cow (La Vache qui rit in French), a French cheese brand (Bel Group), has become an official supplier of the TotalEnergies AFCON 2025 (in Morocco from 20/12/2025 to 18/01/2026), announced the Confederation of African Football (CAF) on 25/07/2025. This is the first partnership…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 406934
• Published on
©  D.R.

Weekly News Extra (21-25/07/2025)

• French referee Stéphanie Frappart has been chosen by the UEFA Referees Committee to referee the UEFA Women's Euro 2025 final between England and Spain on Sunday 27/07/2025 (kick-off at 18:00 CET). • The Chinese Football Association (CFA) has launched a national esports team to take part in…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 406918
• Published on
©  AS Monaco FC

Ligue 1 McDonald's: FOM Industrie extends as a shorts sponsor of AS Monaco FC (2025-2027)

FOM Industrie, a Monegasque industrial machinery manufacturer has extended as a premium partner and shorts sponsor of AS Monaco FC (Ligue 1 McDonald's) for a further two seasons, covering the 2025-2027 cycle, announced the club on 25/07/2025. FOM Industrie will continue to feature second in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 406903
• Published on
©  FC Lorient

Deal Tracker: CAF, SSC Napoli, AS Monaco, LALIGA... the latest sponsorship deals in football

• FOM Industrie, a company specialised in the machining of aluminum and PVC extrusions, a partner since 2024, will continue as a shorts sponsor of AS Monaco FC for two more seasons. • La Vache qui rit (or The Laughing Cow), a Bel Group cheese brand, has become an official supplier, via CAF, for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 406902
• Published on
©  West Ham United FC

West Ham United FC: Lilley Plummer (insurance) training kit sleeve sponsor from 2025-26

Lilley Plummer Risks Limited, a British insurance broker based in London (ENG), has become an official partner (2nd level) of West Ham United FC (Premier League) as part of a "multi-year agreement" starting from the 2025-26 season, during which the company will be the "new official insurance…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Finance, …
• Article # 406843
• Published on