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©  Club Atlético de Madrid
Club Atlético de Madrid: Visit Rwanda (tourism), back shirt sponsor for 3 seasons (2025-2028)

Rwanda Development Board, the government agency in charge of the country's international investments, has become an official partner (2nd level) of Club Atlético de Madrid (LALIGA EA Sports) until 2027-28, announced the club on 30/04/2025. This is the club's first sponsorship contract with an…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 396893
• Published on 30/04/25 at 16:35
©  D.R.
Red Bull: creation of a €200m investment fund dedicated to tech, sporting & sustainable start-ups

Red Bull has launched "Red Bull Ventures", an investment fund, which will invest in technological, sporting and sustainable start-ups, according to the Austrian group specialised in energy drinks on the website dedicated to this venture capital fund to be deployed in April 2025. Red Bull…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Investment - Shareholding
• Article # 396850
• Published on 30/04/25 at 14:30
©  Formula One Group
Formula 1: PwC (consultancy) "official consulting partner" of Formula One Group from 2025

PwC (PricewaterhouseCoopers LLP), a British network of consultancy firms, has become the "official consulting partner" of Formula One Group as part of a "multi-year agreement" from the 2025 season, announced the body on 29/04/2025. This partnership comes into effect from the Miami Grand Prix…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication
• Article # 396783
• Published on 30/04/25 at 09:20
©  OGC Nice
Ligue 1 McDonald's: Vbet (sports betting) extends as shorts sponsor of OGC Nice (2025-2028)

Armenian sports betting operator Vbet has extended as a premium partner (2nd level) and shorts sponsor of OGC Nice (Ligue 1 McDonald's) for three seasons, i.e. over the 2025-2028 cycle, announced the club on 29/04/2025. "As part of the partnership, Vbet will continue to offer exclusive content…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 396752
• Published on 30/04/25 at 08:40
©  Valencia CF
LALIGA EA Sports: TM (real estate) extends a main shirt sponsor of Valencia CF (2025-2028)

TM Grupo Inmobiliario (TM Real Estate Group), a Spanish holding company specialised in residential and tourist real estate, has extended as the main shirt sponsor of Valencia CF (LALIGA EA Sports) for a further three seasons, i.e. the 2025-2028 cycle, announced the club on 29/04/2025. The group…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 396699
• Published on 29/04/25 at 14:30
©  EPCR
Rugby: "Our sponsorship revenue has almost tripled since 2018-19" (François Vergnol, EPCR)

"Sponsorship revenue has almost tripled since 2018-19 and we have a lot of brands in our pipeline. We will be announcing a new one in May (at the rank of "premium partner", 2nd level), for the 2025-2030 period," said François Vergnol, chief revenue officer at European Professional Club Rugby, to…
Domain(s): Sponsors & Partners, Media
• Category(ies): Essentials Media, Essentials Sponsors & Partners, Agencies, …
• Article # 396688
• Published on 29/04/25 at 14:00
©  Ja Solar
Borussia Dortmund: partnership with Ja Solar to supply solar energy to Signal Iduna Park

Borussia Dortmund (Bundesliga) has entered into a partnership with Ja Solar, a Chinese manufacturer of photovoltaic panels, to supply the Signal Iduna Park (81,365 capacity) with solar energy, announced the club on 27/04/2025. As part of the agreement, the roof of the stadium will be covered…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 396599
• Published on 29/04/25 at 08:40
©  Asian Football Confederation
Asia: Midea (home appliances, CHN) partner of AFC club competitions until 2028-29

Midea, a Chinese company specialised in the manufacture of home appliances and air conditioners, has become a global partner of the Asian Football Confederation's club competitions from the end of the 2024-25 season until 2028-29, announced the AFC on 25/04/2025. This multi-year agreement…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 396493
• Published on 28/04/25 at 14:30
©  D.R.
Weekly News Extra (21-25/04/2025)

• Puma France and Decathlon have launched the "1vs1 cup", "an innovative football tournament celebrating the creativity, inclusiveness and audacity of young talent". French international and Olympique Lyonnais (Ligue 1 McDonald's) player Alexandre Lacazette is taking on the role of official…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 396345
• Published on 25/04/25 at 17:10
©  Olympique Lyonnais / X
Olympique Lyonnais: Emirates extends as main shirt sponsor for 5 seasons (2025-2030)

Emirates, an Emirati airline, has extended as the main shirt sponsor of Olympique Lyonnais (Ligue 1 McDonald's) for a further five seasons, over the 2025-2030 cycle, announced the club on 25/04/2025. The airline, which has been a partner of OL since 2020-21, will continue to display the "Fly…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 396320
• Published on 25/04/25 at 15:50