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©  LFP
France/Sports betting: LFP intends to increase its betting fees from 1% to 2% in July 2025

The Ligue de Football Professionnel sent a letter to sports betting operators on 14/04 announcing its intention to increase its betting rights fees on football bets to 2%, News Tank Football learned on 25/04/2025. A consultation phase is now open on this subject. In the event of disagreement at…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Betting, Sponsors - Partners, Authorities, …
• Article # 396316
• Published on 25/04/25 at 15:20
©  Borussia Dortmund
Deal Tracker: CAF, Dortmund, Chelsea, Real Betis... the latest sponsorship agreements in football

• Two new sponsors have partnered with the Confédération Africaine de Football for the CAF TotalEnergies Africa Cup of Nations Morocco 2025 : Moroccan national airline Royal Air Maroc (global partner) and French logistics company Africa Global Logistics (official supplier). • Flooring…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 396255
• Published on 25/04/25 at 10:00
©  NFL
NFL: partnership with Adobe (software) to develop the fan experience using AI

US software company Adobe has become an official partner of the National Football League "to deliver a new level of AI-powered fan experiences" from the 2025 season, announced the two entities on 23/04/2025. "This partnership is a development of the NFL Technology Innovation Hub, a new…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International authorities, Professional leagues, Sponsors - Partners, …
• Article # 396204
• Published on 25/04/25 at 08:40
©  Chelsea FC
Chelsea FC: partnership with Ticketmaster to offer paperless tickets from 2025-26

Ticketmaster has become an official partner of Chelsea FC (Premier League) as part of a "multi-year" agreement, announced the club on 24/04/2025. As part of the deal, Tickemaster will be offering fans of the English club digital tickets for matches at Stamford Bridge (40,343 capacity, London…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Ticketing, …
• Article # 396215
• Published on 24/04/25 at 17:20
©  VfB Stuttgart
Exclusive VfB Stuttgart: "5 foreign markets targeted with the support of regional companies" (R. Kasper)

"Our region's (Baden-Württemberg, GER) economic strength, with companies like Mercedes-Benz, Porsche (car manufacturers), Bosch (home appliances), Kärcher (cleaning machines), and Hugo Boss (clothing), supports our strategy. We focus on synergies in sports and commerce, targeting five key…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 396132
• Published on 24/04/25 at 16:00
©  Puma
Puma: 90% of products manufactured in 2024 made from recycled or certified materials

9 out of 10 products manufactured by Puma in 2024 were made from recycled or certified materials, i.e. materials that emit fewer greenhouse gases, according to the German equipment manufacturer on the occasion of the publication of its annual sustainability report on 22/04/2025. The group used…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Social Responsibility
• Article # 396130
• Published on 24/04/25 at 13:40
©  Estrella Galicia
Spain/RFEF: Estrella Galicia (beer) official partner of the 2024-25 Copa del Rey final

Estrella Galicia 0,0, a Spanish alcohol-free beer brand from the Hijos de Rivera Brewery group, has become an official partner of the 2024-25 Copa del Rey Mapfre final, announced the Real Federacion Espanola de Futbol (RFEF) on 23/04/2025. The match, which will pit FC Barcelona against Real…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 396057
• Published on 24/04/25 at 09:20
©  OGC Nice
OGC Nice: a number of special events for Nice-Matin's (newspaper) 80th anniversary vs Reims on 02/05

OGC Nice (Ligue 1 McDonald's) and its official partner (3rd level) Nice-Matin have activated their partnership to celebrate the French regional daily newspaper's 80th anniversary, when Nice host Stade de Reims on Friday 02/05 (kick-off at 20:45 CET) at the Allianz Riviera (Nice, Alpes-Maritimes)…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 396009
• Published on 24/04/25 at 08:40
©  Castore
England: Castore to succeed Umbro as equipment supplier of the Rugby Football Union (RFU) from 2025

British brand Castore will succeed Umbro as the official kit supplier to the Rugby Football Union (RFU) for the England men's and women's XVs, announced the two parties on 23/04/2025. The men's national team will change kit "at a later date in 2025", while the Castore logo will replace that of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Sponsors - Partners, …
• Article # 395984
• Published on 23/04/25 at 16:30
©  Two Circles
UK: Two Circles appointed sponsorship agency for the top two women's football divisions (2025-2029)

Two Circles has become the exclusive sponsorship agency of Women's Professional Leagues Limited (WPLL) for the Barclays Women's Super League and Barclays Women's Championship over the 2025-2029 cycle, announced the UK data-driven consultancy, sales and marketing agency on 23/04/2025. "Two…
Domain(s): Sponsors & Partners, Media
• Category(ies): Agencies, Professional leagues, Sponsors - Partners, …
• Article # 395982
• Published on 23/04/25 at 16:00