Sponsors & Partners: archives January, 2025

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©  D.R.

Weekly News Extra (27-31/01/2025)

• EE (energy) has extended its partnership with The Football Association as a training kit sponsor of the England national teams and as a partner of Wembley Stadium (London, ENG) for four years (2025-2028). • Major League Soccer has renewed its partnership with the British agency IMG for the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 386185
• Published on
©  Lega Serie A

Italy: Bancomat (payment solutions) official partner of Lega Serie A until 2025-26

Bancomat, an Italian payment solutions provider, has become an official partner of the Lega Serie A until the end of the 2025-26 season, announced the Italian professional league on 31/01/2025. The agreement covers the Serie A Enilive, the Coppa Italia Frecciarossa and the EA SPORTS FC…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 386169
• Published on
©  Paris Saint-Germain

Paris Saint-Germain: Club Tour renamed "Club Tour Snipes" for its 5th edition in 2025

The Paris Saint-Germain (Ligue 1 McDonald's) "Club Tour" initiative, which will be organised for the fifth time in 2025, has become the "Club Tour Snipes" after the name of the German clothing and sneaker retailer, premium partner and back shirt sponsor of Paris SG for 2024-2027, announced the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 386103
• Published on
©  Club Atlético de Madrid

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 386089
• Published on
©  Formula One Group

F1: LVMH activates partnership & positions Louis Vuitton as Australian GP title partner from 2025

Louis Vuitton, the LVMH group's luggage, accessories and clothing brand, has become an official partner (2nd level) of the Formula One Group and title partner of the Australian Grand Prix, the first race on the calendar for the 2025 season, announced the two parties on 30/01/2025. The VMATCH…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 385995
• Published on
©  D.R.

LVMH: a decline in revenue (€84.7bn, -1.7%) & net profit (€12.5bn, -17.3%) in 2024

LVMH posted €84.683bn in revenue in 2024, down 1.7% compared to 2023 (€86.153bn), announced the French luxury goods group on 28/01/2025. Profit from recurring operations was €19.571bn, down 14.1% on 2023 (€22.802bn), "equating to an operating margin of 23.1%, significantly exceeding pre-Covid…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Finance, Olympics
• Article # 385817
• Published on
©  Eintracht Frankfurt

Bundesliga: American Express (financial services), partner of Eintracht Frankfurt from 2025

American financial services company American Express has become a strategic partner of Eintracht Frankfurt (Bundesliga) from the 2024-25 season, announced the club on 29/01/2025. The agreement covers the club's men's and women's (Google Pixel Frauen-Bundesliga) teams. The American group has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 385811
• Published on
©  Eventori

Eventori (ticketing): launch of an "unprecedented" documentary series on sport & entertainment

Eventori, a ticketing solution dedicated to sports clubs and the events sector, is launching the documentary series "Une journée dans la vie de..." (A day in the life of...) offering "an unprecedented immersion behind the scenes of sport and entertainment through the eyes of those who work there…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Ticketing, …
• Article # 385781
• Published on
©  RFEF

RFEF: Seat (car manufacturer) extends as a sponsor of the Men's & Women's Spanish Cups until 2025-26

Spanish car manufacturer Seat has extended its agreement with the Real Federacion Espanola de Futbol (RFEF) as an official sponsor of the Men's and Women's Spanish Cups (Copa del Rey and Copa de la Reina) for a further two seasons, until 2025-26, announced the body on 28/01/2025. The Spanish…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 385766
• Published on
©  D.R.

CAF: TotalEnergies extends as a partner & as title sponsor of the Africa Cup of Nations until 2028

TotalEnergies, a French multinational energy and petroleum company, and the Confederation of African Football announced the extension of their partnership for the 2025-2028 cycle at a ceremony in Dar es Salaam (Tanzania) attended by CAF president Patrice Motsepe and Patrick Pouyanné, chairman and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 385663
• Published on