Filter by domain
Filter by year
Filter by month
©  MUFC
Richard Arnold (ex-Manchester United CEO) non-executive chairman of Teneo's sports advisory division

Richard Arnold, CEO of Manchester United (Premier League) from February 2022 to December 2023, has been appointed non-executive chairman of the sports advisory business at US financial advisory agency Teneo, announced the latter on 09/01/2025. "In his new role, Richard will partner with Teneo's…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sponsors - Partners, Finance, …
• Article # 383912
• Published on 14/01/25 at 15:40
©  D.R.
Tennis: investment fund Blue Owl to sponsor players against top-ranked seeds at Grand Slams

US investment fund Blue Owl Capital is to become a partner of "dozens of tennis players" taking part in the Grand Slam tournaments (Australian Open, French Open, Wimbledon and US Open) in 2025, announced the New York-based company on 12/01/2025. As part a "exclusive financial services partner"…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Marketing - Communication, North America, …
• Article # 383789
• Published on 14/01/25 at 09:20
©  D.R.
Sorare (fantasy league): Julien Fontan (ex-Betclic) appointed head of marketing

Julien Fontan has been appointed head of marketing at Sorare, a French unicorn co-founded by Nicolas Julia (CEO) in 2018 and specialised in NFTs featuring players and fantasy leagues, he announced on his LinkedIn account on 11/01/2025. Fontan has held this position since November 2024. Julien…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Marketing - Communication, Betting
• Article # 383705
• Published on 13/01/25 at 14:30
©  D.R.
Weekly News Extra (06-10/01/2025)

• Dea H, the holding company that owns Atalanta BC (Serie A Enilive) and is majority-owned by a group of American investors led by Stephen Pagliuca, has completed a €70m capital increase, according to Italian daily La Gazzetta dello Sport. The investment is backed in particular by the American…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 383560
• Published on 10/01/25 at 17:00
©  Arsenal FC
Arsenal FC: "No More Red" campaign in collaboration with adidas renewed for a fourth year in 2025

Arsenal FC (Premier League) and adidas have renewed their collaboration on the "No More Red" campaign, which began in January 2022 and aims to "to help keep young people safe from knife crime and youth violence," announced the London club on 10/01/2025. "The work behind No More Red builds on 40…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 383518
• Published on 10/01/25 at 15:25
©  Tottenham Hotspur FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 383476
• Published on 10/01/25 at 14:20
©  FC Nantes - Arnaud Duret
Ligue 1 McDonald's: inauguration of the "Hellfest Lounge" at FC Nantes's Stade de la Beaujoire

FC Nantes (Ligue 1 McDonald's) and Hellfest, a music festival that takes place in Clisson (Loire-Atlantique, FRA), official partner of the club (2nd level) over the 2024-2029 cycle, are inaugurating the "Salon Hellfest" (Hellfest Lounge) at the Stade de La Beaujoire (Nantes, Loire-Atlantique)…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 383425
• Published on 10/01/25 at 10:00
©  ANJ
France/ANJ: increase in sports sponsorship by licensed gambling operators in 2025 (+23% vs 2024)

The promotional strategies of the 16 gambling operators licensed by the ANJ and the two operators under exclusive rights (La Française des Jeux and PMU) in 2025 include ‘a strong increase in sports sponsorship (+23% compared to 2024),’ according to a report published by the Autorité Nationale des…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Finance, …
• Article # 383419
• Published on 10/01/25 at 09:20
©  D.R.
World Rugby: STH (Sodexo Live!) in charge of hospitality & travel packages for three World Cups

Sports Travel & Hospitality (STH), a division of Sodexo Live!, has been appointed by World Rugby as the exclusive agency to market hospitality and travel packages for the 2025 (England, women's), 2027 (Australia, men's) and 2029 (Australia, women's) Rugby World Cups, announced Sodexo Live!, Sodexo…
Domain(s): Sponsors & Partners
• Category(ies): Federations, International authorities, Sponsors - Partners, …
• Article # 383399
• Published on 09/01/25 at 17:50
©  Paris Saint-Germain
Ligue 1 McDonald's: Bitpanda (crypto) premium partner of Paris Saint-Germain from 2024-25

Bitpanda, an Austrian cryptocurrency trading platform, has become a premium partner (2nd level) of Paris Saint-Germain (Ligue 1 McDonald's), announced the club on 09/01/2025. As part of the multi-year agreement, Bitpanda will notably benefit from visibility within the Parc des Princes (Paris…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 383393
• Published on 09/01/25 at 17:01