Sponsors & Partners: archives January, 2025 (page 2/6)

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©  Deloitte

Deloitte Money League 2025: Real, Bayern & Barça top in terms of commercial revenue, Paris SG in 5th

Real Madrid CF (LALIGA EA Sports) is the club that generated the most commercial revenue (sponsorship, merchandising and other commercial operations) in 2023-24, with a total of €481.5m, according to the Football Money League 2025 figures, published by the UK branch of the audit and consultancy…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 385641
• Published on
©  AC Milan

Serie A Enilive: AC Milan & Puma inaugurate the "Puma Cage" in front of the club's headquarters

AC Milan (Serie A Enilive) and its German equipment manufacturer Puma have inaugurated the "Puma Cage", an artificial football pitch located opposite the club's headquarters (Casa Milan) in the suburbs of Milan (Italy), they announced on 27/01/2025. The pitch "offers fans a new meeting point to…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Game - pitch, …
• Article # 385433
• Published on
©  D.R.

adidas: revenues of €23.683bn (+10.5%) & an operating profit of €1.337bn in 2024

adidas AG posted revenues of €23.683bn for the 2024 financial year (01/01 to 31/12/2024), up 10.5% on 2023 (€21.427bn), announced the German equipment manufacturer, which presented its "preliminary unaudited numbers" for 2024 on 21/01/2025. These figures are subject to adjustment between now and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 385417
• Published on
©  Paris Saint-Germain

Paris Saint-Germain: Qatar Airways extends as main shirt sponsor until 2027-28

Qatar Airways has extended as a "principal partner" and main shirt sponsor of Paris Saint-Germain (Ligue 1 McDonald's) for a further three seasons, from 2025 to 2028, announced the club on 27/01/2025. The agreement also covers the training and warm-up kit worn by the Parisian players. Two of…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 385377
• Published on
©  Decathlon

Equipment manufacturers: Antoine Griezmann appointed as an ambassador for Decathlon (via Kipsta)

Antoine Griezmann, a former French international playing for Club Atlético de Madrid (LALIGA EA Sports), has been appointed as a football ambassador for Decathlon, announced the French group on 24/01/2025. Decathlon has thus become the Frenchman's official equipment supplier, replacing Puma, for…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Marketing - Communication, …
• Article # 385297
• Published on
©  Swiss Super League

Switzerland: Brack (e-commerce) title sponsor of the Swiss Super League for 5 seasons (2025-2030)

Swiss e-commerce platform Brack has acquired the naming rights to the Swiss Super League (1st division) for five seasons, i.e. over the 2025-2030 cycle, announced the Swiss professional football league on 23/01/2025. Brack takes over from banking group Credit Suisse, which became the title…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 385294
• Published on
©  D.R.

Weekly News Extra (20-24/01/2025)

• The AFE and the Spanish General Workers' Union (UGT/Unión General de Trabajadoras y Trabajadores) have again refused to sign the collective agreement for female footballers in the first division (Liga F), considering the text to be a "step backwards for female players." • FC Barcelona (LALIGA…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 385286
• Published on
©  Paris Saint-Germain

Paris Saint-Germain: Snipes Deck a "space dedicated to the community" opens at the Parc des Princes

Paris Saint-Germain (Ligue 1 McDonald's) and the German clothing and sneaker retailer Snipes inaugurated the Snipes Deck, "a new space dedicated to the community" at the Parc des Princes (Paris, FRA), during the home game versus Manchester City (Premier League) on Matchday 7 of the new league…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 385274
• Published on
©  LTA

Tennis: HSBC (bank) title sponsor of the men's & women's Queen's Club (GBR) tournaments from 2025

HSBC, the British bank, has become the title sponsor of the now-named "HSBC Championships", the ATP 500 and WTA 500 grass-court tournaments held at the Queen's Club in London and Edgbaston Priory Club in Birmingham (GBR), from their 2025 edition until 2028 (four years), announced the Lawn Tennis…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Rights Acquisitions, …
• Article # 385241
• Published on
©  Puma

Puma: sales of €8.817bn (+2.5%) & a net profit of €282m (-7.5%) in 2024

Puma has reported record sales of €8.817bn for the 2024 financial year (ending 31/12/2024), up 2.5% on 2023 (€8.601bn), announced the German equipment manufacturer as it presented its "unaudited preliminary results" for 2024, on 22/01/2025. These figures are subject to adjustment between now and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Finance
• Article # 385221
• Published on