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©  Manchester City FC
Manchester City Women: Revolut (fintech), global partner & training kit sleeve sponsor from 2024-25

Revolut, a UK banking and financial technology company, has become a global partner (1st level) of Manchester City Women FC (Barclays Women's Super League), announced the club on 16/01/2025. This is Revolut's "first investment in women's football" according to Manchester City FC. "Revolut's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 384317
• Published on 17/01/25 at 16:20
©  Brentford FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 384390
• Published on 17/01/25 at 15:20
©  DFL
DFL: funny-frisch (snacks) official partner of the Bundesliga & 2.Bundesliga from 2025

funny-frisch, a crisps brand belonging to Germany's Intersnack Deutschland SE group, has become an official partner of the Bundesliga and 2.Bundesliga from 2025, announced Deutsche Fußball Liga GmbH on 16/01/2025. As part of the agreement, the brand will have the marketing rights to both…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 384338
• Published on 17/01/25 at 13:00
©  SURJ Sports Investment
Enfield Investment (USA) launches dedicated sports fund ($4bn) in partnership with SURJ Sports (PIF)

US investment fund Enfield Investment Partners has launched "a new global sports asset fund valued at more than $4bn (€3.9bn)" by entering into "a strategic partnership" with SURJ Sports Investment, a sports investment company launched in 2023 and owned by Saudi Arabia's Public Investment Fund…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Investment - Shareholding, North America, …
• Article # 384159
• Published on 16/01/25 at 10:40
©  LALIGA
Spain: Mika & Oreo (Mondelez International) official partners of LALIGA until 2026-27

The American group Mondelēz International has become an official partner of LALIGA for two and a half seasons, until 2026-27, announced the Spanish League on 15/01/2025. As part of the agreement, the company will feature its Milka (chocolate) and Oreo (biscuits) brands on various LALIGA EA…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 384150
• Published on 16/01/25 at 10:00
©  New Balance
Equipment manufacturers: record sales of $7.8bn for New Balance in 2024 (+20% vs 2023)

New Balance is set to post "record sales of $7.8bn (€7.5bn)" for the 2024 financial year (ending 31/12/2024), up 20% on 2023 ($6.5bn/€5.9bn on 31/12/2023), according to Joe Preston, CEO of the US sports equipment manufacturer, who spoke to the US financial news outlet Yahoo Finance on…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 384087
• Published on 15/01/25 at 16:40
©  NFL
United States: $7.65bn in sponsorship revenue (+12%) for franchises in the 5 major leagues in 2024

The franchises of the five major North American leagues (NBA, NFL, MLS, NHL and MLB) generated $7.655bn (€7.44bn) in sponsorship revenue during the 2024 financial year (2023-24 season), according to a study by the American agency SponsorUnited published on 09/01/2025. This total represents an…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Professional leagues, Sponsors - Partners, …
• Article # 383967
• Published on 15/01/25 at 10:00
©  US Soccer
United States: Bank of America (bank) official partner of national soccer teams from 2025

US banking group Bank of America has become an official partner of all 27 US national soccer teams in a "long-term partnership" starting in 2025, announced US Soccer on 14/01/2025. Bank of America thus becomes the 16th strategic partner of US Soccer, and the ninth since the Federation brought…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 383964
• Published on 15/01/25 at 09:20
©  Panini
Panini: launch of the 50th sticker album dedicated to Ligue 1

Panini, the Italian manufacturer of collectible cards and stickers, has officially launched its 50th sticker album dedicated to the French top flight on 13/01/2025. This "anniversary album" dedicated to the 2024-25 Ligue 1 McDonald's season has been available in stores since…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Social partners, Sponsors - Partners, …
• Article # 383922
• Published on 14/01/25 at 16:40
©  Olympique Lyonnais
Olympique Lyonnais: Groupe OPNR (energy renovation) official partner until 2027-28

Groupe OPNR, a company based in Lyon (Rhône) and specialised in energy renovation, has become an official partner of Olympique Lyonnais (Ligue 1 McDonald's) for four seasons, until the end of 2027-28, announced the club on 14/01/2025. The agreement was negotiated by the Sportfive agency. As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 383911
• Published on 14/01/25 at 16:10