Sponsors & Partners: archives June, 2025

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©  Como 1907

Como 1907: Roc Nation "consultancy partner" to increase the club's exposure within the United States

Roc Nation Sports International, the sports-dedicated subsidiary of the company owned by American rapper Jay-Z, has become a "consultancy" partner of Como 1907 (Serie A Enilive) for several years, announced the club on 30/06/2025. "The partnership will see Roc Nation leverage its extensive…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 403815
• Published on
©  Renault

Ligue 1 McDonald's: Renault extends its agreement with Paris FC to become sleeve sponsor until 2026-27

Renault Group has extended its partnership with Paris FC (promoted to Ligue 1 McDonald's for 2025-26) to become its major sponsor "for the next two seasons", i.e. until 2026-27, announced the French car manufacturer on 30/06/2025. As part of this extended agreement, the group ranks second in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 403810
• Published on
©  VfL Wolfsburg

Bundesliga: Mobileye (tech) sleeve sponsor of VfL Wolfsburg from the 2025-26 season

Mobileye, an Israeli company specialised in autonomous driving technologies, has become the sleeve sponsor of VfL Wolfsburg (Bundesliga) from the 2025-26 season, announced the club on 30/06/2025. The brand is a first level partner in the club's sponsorship hierarchy, alongside its equipment…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 403776
• Published on
©  Arsenal FC

Premier League: Asahi Super Dry "official beer partner" of Arsenal FC from the 2025-26 season

Asahi Super Dry, a Japanese beer brand, has become an official sponsor of Arsenal FC (Premier League) as part of a "multi-year partnership" from the 2025-26 season, announced the club on 30/06/2025. As part of this agreement, Asahi beer will be served at the Emirates Stadium (60,704 capacity…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 403711
• Published on
©  Riot Games

esport/Riot Games: betting sponsorship authorised in the Americas & EMEA with restricted visibility

Riot Games is to allow partnerships with sports betting operators for professional League of Legends (LoL) and Valorant competitions in the Americas and EMEA regions, announced John Needham, president of publishing and esports at Riot Games, on 27/06/2025. This decision comes in response to…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Marketing - Communication, esport - gaming
• Article # 403654
• Published on
©  News Tank

Weekly News Extra (23-27/06/2025)

• FC Barcelona (LALIGA EA Sports) has refinanced 40% of Espai Barça infrastructure project (which includes the renovation and extension of the Spotify Camp Nou). This operation is structured via the bond issuance for a total value of €424m. • Spanish telecoms operator Telefonica, owner of the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 403538
• Published on

Nike: turnover of $46.3bn (-10%) & net profit of $3.2bn (-44%) in 2024-25

The Nike group posted a turnover of $46.309bn (€40.8bn) during the 2024-25 financial year (from 01/06/2024 to 31/05/2025), down 10% compared with 2024-25 ($51.362bn), announced the American equipment manufacturer on 27/06/2025. The group's net profit is down substantially to $3.22bn (€2.8bn)…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Finance, …
• Article # 403567
• Published on
©  Brentford FC

Deal Tracker: Real Madrid, UEFA, Brentford FC, CONMEBOL... the latest sponsorship agreements in football

• Real Madrid CF (LALIGA EA Sports) have entered into a six-year partnership (2025-2031) with Kress and Worx, companies specialised in the upkeep and maintenance of outdoor spaces, and have extended their agreement with Cisco, an American company specialised in computer servers, both global…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 403563
• Published on
©  Evian

Tennis: Carlos Alcaraz global ambassador for Danone (FRA) and its Evian mineral water brand

Carlos Alcaraz has been appointed "global ambassador" for Danone from 2025, announced the French group specialised in agri-food on 24/06/2025. Evian, a French mineral water brand owned by Danone and partner of the Wimbledon and US Open Grand Slam tournaments, is also presenting its partnership…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Marketing - Communication, …
• Article # 403475
• Published on
©  Real Madrid CF

Real Madrid CF: agreement extended with Cisco (IT) to bring technology solutions to the Santiago-Bernabeu

Cisco, an American company specialised in computer servers, has extended as global partner (3rd level) of Real Madrid CF (LALIGA EA Sports) for several seasons from 2025-26, announced the club on 26/06/2025. This renewed agreement "will incorporate Cisco's advanced technology at the Santiago…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 403454
• Published on