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©  RFEF
Deal Tracker: RFEF, FIFA, UEFA, Chelsea FC... the latest sponsorship agreements in football

• The ElPulpo clothing brand has become an official collaborator (4th level) of the Real Federacion Espanola de Futbol and the official tailor of the Spanish men's national team from 2025. • Nike will succeed Kappa as official equipment supplier of SM Caen (relegated to National 1 for the 2025-26…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 400909
• Published on 06/06/25 at 15:45
©  FIFA
DAZN: partnership with TikTok (social network) to promote the Club World Cup 2025

DAZN has partnered with the social network TikTok to promote the FIFA Club World Cup 2025, announced the OTT sports platform on 04/06/2025. "As part of the campaign, a curated FIFA Club World Cup Hub on TikTok will serve as the central destination for content, live updates, and fan engagement…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Sponsors - Partners, Digital, …
• Article # 400869
• Published on 06/06/25 at 14:20
©  Chelsea FC
Chelsea FC: Carling (Molson Coors) official beer partner from the 2025-26 season

Molson Coors Beverage Company, a Canadian-American multinational drink and brewing company, has become an official partner (2nd level) of Chelsea FC (Premier League) from the 2025-26 season onwards as part of a "long-term" deal, announced the club on 06/06/2025. As part of the agreement, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 400834
• Published on 06/06/25 at 14:00
©  CAF
Africa/CAF: Tecno (smartphones) partner of the TotalEnergies AFCON for two editions (2025 & 2027)

Chinese smartphone manufacturer Tecno has become an official partner of the next two editions of the TotalEnergies AFCON, scheduled for 2025 (in Morocco) and 2027 (in Kenya, Tanzania and Uganda), announced the Confederation of African Football on 05/06/2025. The Chinese group was previously…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 400855
• Published on 06/06/25 at 13:00
©  FIFA
FIFA: PIF (Saudi sovereign wealth fund) official partner of the Club World Cup 2025

The Public Investment Fund (PIF), Saudi Arabia's sovereign wealth fund, has become an official partner of the Club World Cup 2025, announced FIFA on 05/06/2025. "The partnership reflects FIFA and PIF's shared vision to enable greater participation in sports by unlocking new opportunities…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 400778
• Published on 06/06/25 at 09:20
©  SV Werder Brême
Bundesliga: Infront extends as Werder Bremen's marketing agency until 2035-36

Infront Sports & Media, the Swiss media rights and marketing agency, has prematurely extended its contract as the exclusive marketing agency for SV Werder Bremen (Bundesliga) until the end of the 2035-26 season, announced the club on 05/06/2025. The two entities, which have been linked since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 400683
• Published on 05/06/25 at 13:40
©  Volkswagen
UEFA: Volkswagen (car manufacturer) 15th global partner of Women's Euro 2025 in Switzerland

Volkswagen has become a partner of UEFA Women's EURO 2025, which will take place in Switzerland from 02 to 27/07/2025, announced European body on 05/06/2025. The German car manufacturer is extending its commitment to the women's competition after Euro 2022 in England. As part of the deal…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 400662
• Published on 05/06/25 at 13:00
©  Qatar Airways
FIFA: Qatar Airways named official airline of the Club World Cup 2025

Qatari airline Qatar Airways has extended its partnership with FIFA to become a partner of the Club World Cup 2025, announced the International Federation on 04/06/2025. As part of the extended agreement, Qatar Airways will have the status of "official airline" of the competition, which will be…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 400615
• Published on 05/06/25 at 10:00
©  D.R.
Bundesliga: uniqFEED virtual advertising solution approved for international broadcasts of matches

The Deutsche Fußball Liga has approved the virtual advertising solution proposed by the Swiss company uniqFEED for use during the international broadcasting of Bundesliga matches, announced the German league on 04/06/2025. This approval comes after several tests carried out in the Bundesliga…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): International authorities, Professional leagues, Media, …
• Article # 400607
• Published on 05/06/25 at 08:40
©  NZR
New Zealand Rugby: Gallagher Insurance succeeds Ineos as shorts sponsor of the All Blacks

Gallagher Insurance, a brand belonging to the American insurance brokerage, risk management and consultancy company, has become the match and training shorts sponsor of New Zealand Rugby's national teams from 2025 as part of a multi-year agreement, announced the body on 05/06/2025. As part of…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication
• Article # 400564
• Published on 04/06/25 at 16:35