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©  Everton FC
Everton FC: Seat Unique (ticketing), founding partner of Hill Dickinson Stadium

Seat Unique, a UK-based online marketplace specialised in premium tickets and hospitality packages, has become a "founding partner" of Everton FC's (Premier League) Hill Dickinson Stadium, announced the club on 16/06/2025. "Seat Unique will become Everton's official match-by-match premium…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 401999
• Published on 17/06/25 at 11:25
©  D.R.
Weekly News Extra (09-13/06/2025)

• Eagle Football Holdings has received two bids for its 43% stake in Crystal Palace FC (Premier League): one from Woody Johnson, owner of the New York Jets franchise (NFL), the other from a consortium led by basketball player Jimmy Butler (Golden State Warriors, NBA). • UEFA received the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 401699
• Published on 13/06/25 at 16:40
©  Real Betis Balompié
Deal Tracker: Real Betis, Concacaf, AC Milan, FIFA... the latest sponsorship agreements in football

• Spanish insurance company Prima Seguros has become an official partner and back shirt sponsor of Real Betis Balompié (LALIGA EA Sports) for the next three seasons, over the 2025-2028 cycle. • South Korean car manufacturer Hyundai has extended its partnership with Club Atlético de Madrid (LALIGA…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 401689
• Published on 13/06/25 at 15:50
©  Real Madrid CF
Real Madrid: Louis Vuitton (LVMH) signs 1st deal with a football club, as official tailor from 2025

Louis Vuitton, the LVMH group's luggage, accessories and clothing brand, has become an official tailor of Real Madrid CF (LALIGA EA Sports) from 2025, announced the two parties on 13/06/2025. The agreement also covers the Madrid club's women's team (Liga F Moeve) and basketball teams (Liga Endesa…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 401669
• Published on 13/06/25 at 14:20
©  Borussia Dortmund
Borussia Dortmund: Guess (clothing) official partner, agreement extended with Coca-Cola (drinks)

Guess Jeans, an American clothing brand, has become an official partner (4th level) of Borussia Dortmund (Bundesliga) and will supply a collection of denim clothing to the club's players, announced the club on 12/06/2025. The signing comes just two days before the start of the Club World Cup…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 401612
• Published on 13/06/25 at 13:00
©  FIFA
FIFA: Airbnb, partner of the Club World Cup 2025 and 2026 (men's) & 2027 (women's) World Cups

Airbnb, the Californian accommodation rental platform, has become a partner of the Club World Cup 2025, the 2026 World Cup and the Women's World Cup 2027, announced FIFA on 12/06/2025. For these three competitions, the group will "offer official fan accommodation on its platform" and will…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Essentials Public Authorities & Regulations, Essentials Sponsors & Partners, International authorities, …
• Article # 401551
• Published on 12/06/25 at 17:00
©  Lega Serie A
Italy: Bazr (e-commerce/streaming) official partner of Lega Serie A from the 2025-26 season

Lega Serie A has entered into a strategic partnership with Bazr, an Italian platform specialised in the sale of streaming items by content creators, to market match balls for its competitions (Serie A Enilive, Coppa Italia Frecciarossa and EA SPORTS FC Supercup) from the 2025-26 season, announced…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Digital, …
• Article # 401327
• Published on 11/06/25 at 16:35
©  FC Inter Milan
FC Inter Milan: partnership with Fanatics (USA) to develop retail & e-commerce (2025-2035)

FC Inter Milan (Serie A Enilive) has entered into a partnership with Fanatics, a US-licensed manufacturer and distributor of sports products, "to expand its merchandise and licensing reach both across Italy and into every corner of the world," announced the club on 11/06/2025. The agreement will…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 401313
• Published on 11/06/25 at 15:40
©  Sevilla FC
LALIGA EA Sports: adidas succeeds Castore as equipment supplier of Sevilla FC (2025-2035)

adidas has become the official equipment supplier of Sevilla FC (LALIGA EA Sports) "for the next ten seasons" from 2025-26, i.e. the 2025-2035 cycle, announced the club on 10/06/2025. adidas was previously a partner of the Andalusian club between 1979 and 1983. The German brand succeeds its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 401086
• Published on 10/06/25 at 16:20
©  D.R.
Weekly News Extra (02-06/06/2025)

• Toulouse FC (Ligue 1 McDonald's), in collaboration with the Her Game Too association, have launched an anonymous questionnaire for fans in order to "better understand their experience at the Stadium and to pursue prevention actions" against sexist and sexual violence inside and outside the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 400918
• Published on 06/06/25 at 16:55